Food Labeling in Canada Food Labeling in Canada September 27, 2005 - - PowerPoint PPT Presentation

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Food Labeling in Canada Food Labeling in Canada September 27, 2005 - - PowerPoint PPT Presentation

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Introduction to Food Labeling in Canada Food Labeling in Canada September 27, 2005 Interunion Marketing WUSATA TODAYS PRESENTATION TEAM Luc Tardif, Interunion Marketing Tim Larsen, Colorado Dept. of Ag. Ted Craig, Wyoming

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SLIDE 1

Introduction to

Food Labeling in Canada

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 2

TODAY’S PRESENTATION TEAM

  • Luc Tardif, Interunion Marketing
  • Tim Larsen, Colorado Dept. of Ag.
  • Ted Craig, Wyoming Business Council
  • George Myers, USDA Canada
  • Lisa Anderson, USDA Canada
  • Diana Weigel, CFIA
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SLIDE 3

Today’s topics:

  • Overview of U.S.

exports to Canada

  • Labeling Basics
  • Nutritional Labeling

Issues

  • Grading Labels
  • Organic Labeling
  • Meat, Poultry and

Processed Frt/Veg.

  • Claims
  • GMO and Irradiation
  • Shelf Life
  • Temporary Labeling
  • Enforcement
  • Questions & Answers
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SLIDE 4

Canada is the Leading Market for U.S. Food and Agricultural Exports

U.S. Agricultural Exports in Calendar Year 2004, $61 billion Canada 16% Mexico 14% Japan 13% China 9%

  • So. Korea

4% All Others 44%

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SLIDE 5

U.S. Agricultural Exports to Canada under NAFTA

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 US$ millions 1 9 9 4 1 9 9 5 1 9 9 6 1 9 9 7 1 9 9 8 1 9 9 9 2 2 1 2 2 2 3 2 4

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SLIDE 6

U.S. Ag. Exports to Canada, by Type

2004 $9.7 billion

Bulk 8% Intermediate 19% Consumer Oriented 73%

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SLIDE 7

Marketing in Canada

  • Exporter Business Tips
  • Export Services
  • Customs Import

Procedures

  • Food Regulation
  • Packaging & Labeling
  • Market Sector Trends
  • Best Prospects
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SLIDE 8

CHECK OUT CANADA! CHECK OUT CANADA!

  • Establish

Commercial Relationships in Canada

  • Endorsed by FAS
  • Cost-Effective
  • One-on-One

Meetings

  • Research
  • Market Overviews
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SLIDE 9

Office of Agricultural Affairs Foreign Agricultural Service, USDA U.S. Embassy, Ottawa Tel: (613) 688-5267 Fax: (613) 688-3124 email: Agottawa@usda.gov

Contact Information

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SLIDE 10

Canadian labeling standards

The Canadian Food Inspection Agency (CFIA) enforces labeling standards in Canada. This presentation is a summary of labeling standards used in Canada. It should not be used as sole resource. It is strongly recommended that you consult the ‘Guide to Food Labeling and Advertising’ found on the CFIA website: www.inspection.gc.ca The CFIA may also be contacted directly to solve labeling issues not covered by the Guide.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 11

Labeling basics

Basic labeling standards are very similar to US standards.

Some differences:

  • Bilingual (French/English)
  • Metric, and difference in imperial

system

  • Some products are sold by volume

instead of weight

  • Standard container sizes
  • Nutrition Facts panel standards.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 12

Food Labeling in Canada September 27, 2005

Labeling basics

Many other aspects are the same as US packaging:

  • Identification of manufacturer

and/or importer

  • Country of origin (or Canadian

importer)

  • Ingredient listing
  • Component and

processing-aid declaration

  • Imagery used on packaging
  • UPC codes, etc.

WUSATA

Interunion Marketing

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SLIDE 13

Labeling basics

Food Labeling in Canada September 27, 2005

All pre-packaged products require a label, with some exceptions. Information on some labels may be in only

  • ne of the two official languages.

Interunion Marketing

WUSATA

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SLIDE 14

Nutrition Facts

Food Labeling in Canada September 27, 2005

Nutrition Facts panel will be mandatory on most food products. Canadian manufacturers and companies exporting to Canada have the same time to comply.

Interunion Marketing

WUSATA

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SLIDE 15

Nutrition Facts

Canadian Nutrition Facts panels are similar on the surface to those used in the US.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 16

Nutrition Facts

Food Labeling in Canada September 27, 2005

Basics

Interunion Marketing

WUSATA

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SLIDE 17

Nutrition Facts

  • French and English Nutrition Facts

panels may be separate

  • US format cannot be used on foods

sold in Canada.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 18

Food Labeling in Canada September 27, 2005

Nutrition Facts

Three main types of Basic Nutrition Facts Panel…

Standard Narrow Standard Bilingual Standard

WUSATA

Interunion Marketing

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SLIDE 19

Food Labeling in Canada September 27, 2005

Nutrition Facts

Some of the other types of Nutrition Facts Panel…

Simplified Horizontal Linear

WUSATA

Interunion Marketing

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SLIDE 20

Nutrition Facts Problems

a b c d e f

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 21

Nutrition Facts Problems

g h j i k

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 22

Organic

Food Labeling in Canada September 27, 2005

Claims regarding organic are similar to the US. A food certified by a certification body may bear the trademark of the certifying body. Until National Standards are finalized, certification of products described as organic is voluntary in all provinces except Quebec. www.caaq-bio.org

Interunion Marketing

WUSATA

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SLIDE 23

Grading

Different grading standards:

Food Labeling in Canada September 27, 2005

Grade names and standards have been established. Grade names must not be used to describe products which have no established Canadian grading standards except when it is preceeded with the country name.

Interunion Marketing

WUSATA

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SLIDE 24

Meat, Poultry and Processed Fruit and Vegetables

Meat and poultry processing establishments outside Canada must be authorized to export meat products to Canada. Grade considerations. Coding Canned products with a grade.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 25

Meat and Poultry

  • Minimum Meat Protein Standard for protein
  • Cuts
  • Frozen and previously frozen considerations

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 26

Claims

Claim rules:

  • Size and prominence
  • Placement of accompanying information
  • Language requirements
  • Nutrition Facts Table
  • Conditions for advertising.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 27

Claims

Food Labeling in Canada September 27, 2005

Additional regulations regarding claims:

  • Conditions to qualify
  • Claims must not be misleading or

deceptive

  • Claims should be based on

recognized health and scientific evidence.

Interunion Marketing

WUSATA

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SLIDE 28

Food Labeling in Canada September 27, 2005

Claims

  • Low sodium and hypertension
  • Calcium/Vit. D and osteoporosis
  • Low saturated fat/trans fat and

heart disease

  • Vegetables/fruits and cancer
  • Fermentable carbohydrates and

dental cavities. New regulations permit 5 diet-related health claims:

Interunion Marketing

WUSATA

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SLIDE 29

Claims

Food Labeling in Canada September 27, 2005

Claims that a food does not contain an ingredient or substance must be factual and not misleading.

  • Total absence, if claimed
  • Claim should be justified
  • Maximum acceptable level

definition.

Interunion Marketing

WUSATA

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SLIDE 30

GMO and Irradiation

Voluntary labeling and advertising of foods that are and are not products of genetic engineering. Irradiated foods restrictions.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 31

Shelf Life

Food Labeling in Canada September 27, 2005

Shelf Life must be indicated when a food or beverage has a shelf life of 90 days or less. Shelf Life and storage instructions must be indicated if they differ from normal storage conditions. Date should be easy to understand in both

  • fficial languages.

Legal format needs year first: Best before 04 JN 28 Meilleur avant

Interunion Marketing

WUSATA

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SLIDE 32

Labeling compliance

  • Importer responsibility
  • If non-compliant, CFIA notification that the

label will be modified

  • Food cannot be sold in Canada until it is

compliant with Canadian regulations

  • Retailers legal obligation.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 33

Temporary labeling measures

Test Market Food

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 34

Enforcement

  • Main CFIA considerations
  • Accuracy of nutrient values

and claims

  • Complaint and investigative

basis.

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

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SLIDE 35

Funding for this seminar has been provided by WUSATA as part of the USDA MAP programs providing assistance for companies developing exports in Canada.

This project is managed by Ted Craig in Wyoming and Tim Larsen in Colorado

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SLIDE 36

Q & A

Food Labeling in Canada September 27, 2005

Interunion Marketing

WUSATA

All WebPages referenced in this presentation are available under Canada on www.ag.state.co.us/mkt/Webportal/exporter.htm