Food Innopolis Knowledge Forum 2016 Special Briefing: Agro Food - - PowerPoint PPT Presentation

Food Innopolis Knowledge Forum 2016

1

Special Briefing: Agro Food Innovation in the Netherlands

25 November 2016 @Thailand Management Association

Rutjawate Taharnklaew DVM EMBA Vice President

Research & Development Center

Betagro Public Company Limited

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

• More than 12 billion plants and flowers – including more than 90% of

Holland’s own output

• More than 250,000 jobs are the product directly and indirectly of the flower

markets

• Flora Holland itself is a cooperative with 4,500 members, 9,000 suppliers,

2,500 customers, and 3000 employees.

• The largest of the markets is at Aalsmeer, just below Schipol Airport, south of

the center of Amsterdam

• Here, in a huge concrete bunker-like building, hundreds of mini-trucks hauling

wagons full of plants and flowers whizz around other workers on smaller vehicles in an area the size of 200 soccer fields – more than 775 square

• meters. (The entire area on which the Aalsmeer installation sits is roughly the

size of Monaco.)

• The plants arrive daily, usually overnight, for the flower auction five days a

week, which starts at 6 a.m. and ends around 10 am.

Royal FloraHolland: Holland's Wall Street For Flowers

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

Breeding / Propagating Production Export (Buyers) Flower shops / Retail Consumer

Service Provider / Catalyst

Role of Royal Flora Holland is changing to Service provider and Catalyst in the sector

Who are they?  Cooperative  Flowers and plants  Connect, share, facilitate, innovate and spur their member and customers to more successful  Marketing and quality, logistics and facilities, auctioning, direct trade, financial  Auction clock, remote (online) selling and buying

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

Q U A L I T Y F O R L I F E

Thank you for your attention

rutjawate@betagro.com

18 / 18