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Gordon McLachlan
primate.co.uk
FIVE TIPS FOR IMPLEMENTING WEB PROJECTS Gordon McLachlan - - PowerPoint PPT Presentation
FIVE TIPS FOR IMPLEMENTING WEB PROJECTS Gordon McLachlan - - PowerPoint PPT Presentation
FIVE TIPS FOR IMPLEMENTING WEB PROJECTS Gordon McLachlan primate.co.uk TIP #1 BE FLEXIBLE Gordon McLachlan primate.co.uk Gordon McLachlan primate.co.uk TIP #2 CREATE FOR YOUR AUDIENCE Gordon McLachlan primate.co.uk Gordon McLachlan
SLIDE 2
SLIDE 3
Gordon McLachlan
primate.co.uk
BE FLEXIBLE
TIP #1
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Gordon McLachlan
primate.co.uk
SLIDE 5
Gordon McLachlan
primate.co.uk
CREATE FOR YOUR AUDIENCE
TIP #2
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Gordon McLachlan
primate.co.uk
SLIDE 7
Gordon McLachlan
primate.co.uk
USER PERSONAS
- Diehard brand fan
- Casual drinker
- Journalist
- Beer geek
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Gordon McLachlan
primate.co.uk
KEEP IT SIMPLE
TIP #3
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Gordon McLachlan
primate.co.uk
KEEP IT SIMPLE
- Bloatware
- Feature stuffing
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Gordon McLachlan
primate.co.uk
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Gordon McLachlan
primate.co.uk
MARKETING
TIP #4
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Ewan McCowen
Harviestoun Brewery
Gordon McLachlan
Primate
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Gordon McLachlan
primate.co.uk
GET A LOT OF MONEY
TIP #5
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Gordon McLachlan
primate.co.uk
“The lack of money is the root of all evil.”
Mark Twain
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Gordon McLachlan
primate.co.uk
$500k
INVESTMENT IN 2004
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Gordon McLachlan
primate.co.uk
$500k
INVESTMENT IN 2004
$2.336b
TOTAL INVESTMENT
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Gordon McLachlan
primate.co.uk
$1-$5m
INVESTMENT IN 2007
twittes
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Gordon McLachlan
primate.co.uk
$1m
IN 2007 TO ‘DEVELOP THE IDEA’
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Gordon McLachlan
primate.co.uk
$11m
IN FIRST ROUND OF FUNDING
$50m
INVESTMENT IN 2012
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Gordon McLachlan
primate.co.uk
$500k
SEED FUNDING
$57m
INVESTMENT THEREAFTER
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Gordon McLachlan
primate.co.uk
$250k
SEED FUNDING
$1.5m
INVESTMENT IN JULY 2014
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Gordon McLachlan
primate.co.uk
$???k
PARENTS LIFE SAVINGS
$8m
INVESTMENT IN 1995
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THANKS
Gordon McLachlan
primate.co.uk