FIVE TIPS FOR IMPLEMENTING WEB PROJECTS Gordon McLachlan - - PowerPoint PPT Presentation

five tips for implementing web projects
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FIVE TIPS FOR IMPLEMENTING WEB PROJECTS Gordon McLachlan - - PowerPoint PPT Presentation

FIVE TIPS FOR IMPLEMENTING WEB PROJECTS Gordon McLachlan primate.co.uk TIP #1 BE FLEXIBLE Gordon McLachlan primate.co.uk Gordon McLachlan primate.co.uk TIP #2 CREATE FOR YOUR AUDIENCE Gordon McLachlan primate.co.uk Gordon McLachlan


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SLIDE 1

FIVE TIPS FOR IMPLEMENTING WEB PROJECTS

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Gordon McLachlan

primate.co.uk

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Gordon McLachlan

primate.co.uk

BE FLEXIBLE

TIP #1

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Gordon McLachlan

primate.co.uk

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Gordon McLachlan

primate.co.uk

CREATE FOR YOUR AUDIENCE

TIP #2

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Gordon McLachlan

primate.co.uk

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Gordon McLachlan

primate.co.uk

USER PERSONAS

  • Diehard brand fan
  • Casual drinker
  • Journalist
  • Beer geek
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Gordon McLachlan

primate.co.uk

KEEP IT SIMPLE

TIP #3

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Gordon McLachlan

primate.co.uk

KEEP IT SIMPLE

  • Bloatware
  • Feature stuffing
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Gordon McLachlan

primate.co.uk

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Gordon McLachlan

primate.co.uk

MARKETING

TIP #4

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Ewan McCowen

Harviestoun Brewery

Gordon McLachlan

Primate

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Gordon McLachlan

primate.co.uk

GET A LOT OF MONEY

TIP #5

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Gordon McLachlan

primate.co.uk

“The lack of money is the root of all evil.”

Mark Twain

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Gordon McLachlan

primate.co.uk

$500k

INVESTMENT IN 2004

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Gordon McLachlan

primate.co.uk

$500k

INVESTMENT IN 2004

$2.336b

TOTAL INVESTMENT

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Gordon McLachlan

primate.co.uk

$1-$5m

INVESTMENT IN 2007

twittes

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Gordon McLachlan

primate.co.uk

$1m

IN 2007 TO ‘DEVELOP THE IDEA’

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Gordon McLachlan

primate.co.uk

$11m

IN FIRST ROUND OF FUNDING

$50m

INVESTMENT IN 2012

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Gordon McLachlan

primate.co.uk

$500k

SEED FUNDING

$57m

INVESTMENT THEREAFTER

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Gordon McLachlan

primate.co.uk

$250k

SEED FUNDING

$1.5m

INVESTMENT IN JULY 2014

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Gordon McLachlan

primate.co.uk

$???k

PARENTS LIFE SAVINGS

$8m

INVESTMENT IN 1995

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THANKS

Gordon McLachlan

primate.co.uk