Arizona Statewide Survey Conducted for: First Things First Presentation of results January 10, 2013 www.EMCresearch.com Tom Patras, Ruth Bernstein 436 14 th Street, Suite 820 4041 N. High Street, Suite 300M 720 Third Avenue, Suite 1110 Columbus, Ohio 43214 Oakland, California 94612 Seattle, Washington 98104 (614) 268-1660 (510) 844-0680 (206) 652-2454
Methodology 2 Telephone survey of likely voters in Arizona. A total of 800 completed interviews statewide, with oversampling As with any opinion research, the release of in the less populated counties. selected figures from this report without the Data weighted back to the actual distribution of the voter analysis that explains their population across the state of Arizona. meaning would be damaging to EMC. Therefore, EMC reserves Surveys were conducted October 17th - 26th, 2012. the right to correct any misleading release of this Overall margin of error for the statewide sample = +/- 4.00 data in any medium through the release of percentage points. correct data or analysis. Means: This report presents “mean” values for some questions. Please note that due to rounding, percentages The “mean” is simply the average rating calculated by adding all may not add up to exactly the ratings together and dividing by the total number of ratings. 100% “Don’t know” responses are excluded from the calculation. Where applicable, results are compared to previous surveys conducted on behalf of FTF in May 2011 and January 2010. EMC Research #12-4758
Region Breakdown 3 The 800 completed interviews have been partitioned into the following Regions for analysis in this presentation North (n=120) Northeast Interviews by County: (n=50) Coconino Apache 25 Mohave Apache Cochise 30 Navajo Coconino 25 Gila 10 Maricopa Graham 10 Yavapai (n=350) Central Greenlee 10 (n=60) La Paz 10 Maricopa 350 La Paz Gila Mohave 45 Maricopa Greenlee Navajo 25 West Pima 120 (n=40) Pinal Graham Pinal 50 Yuma Santa Cruz 10 Southeast Yavapai 50 (n=60) Yuma 30 Pima Cochise Pima Santa (n=120) Cruz EMC Research #12-4758
Key Findings 4 There is widespread support for Early Childhood Education. There is a strong, committed group of active supporters, whose support can be solidified with key messages. In addition to a group of committed supporters, there is a significant number of “movers” who become more supportive as they learn more about the issue. Most are concerned with the quality of K-12 schools and believe changes are needed; majority feels the state should put the same priority on 0-5 as K-12. The most compelling information to most people focuses on help for parents or giving parents and caregivers the tools they need to help children succeed. EMC Research #12-4758
Issue Environment
K-12 education and jobs are the top rated issues; a majority rate ECE and Healthcare as Very Important. 6 I’m going to read you a list of current issues facing Arizona. Using a 1 to 5 scale, where 1 means Not At All Important and 5 means Very Important, please tell me how important each issue is to you. (Q3-7) Mean 1 - Not at all Important 2 3/DK 4 5 - Very Important Q4 K-12 education 13% 70% 4.43 5% 10% 2% Q6 Job availability 18% 65% 4.41 3% 11% 2% Q3 Early childhood education 18% 53% 4.06 6% 7% 17% and healthcare Q5 Illegal immigration 13% 47% 3.78 10% 11% 19% Q7 Public pre-school 17% 34% 3.47 13% 12% 23% EMC Research #12-4758
Most think K-12 schools need at least minor changes; 58% say major changes or complete overhaul. 7 Q9 Thinking about K-12 public schools in Arizona, which of the following statements is closest to your opinion? 6% They work well now 28% They work, but need minor changes 86% Say They need some major changes are 38% changes needed They need a complete overhaul 20% More than 1/None/DK 9% 1 EMC Research #12-4758
A majority believe Arizona’s children are at least somewhat prepared for learning when they enter kindergarten. 8 Q10 In general, how prepared do you think Arizona’s children are for learning when they enter kindergarten: are they... 6% 9% 25% Not at all prepared 19% 32% 23% Not very prepared 18% 12% (Don't know) Somewhat prepared 48% 49% Very prepared 57% 56% Extremely prepared 8% 6% 1% 1% Jan '10 Oct '12 EMC Research #12-4758
Most have either not heard of First Things First or are not familiar with the organization. 9 Q8 Do you have a generally favorable or unfavorable opinion of an organization called First Things First ? If you’ve never heard of them, please say so? Very favorable Somewhat favorable Don't Know Never Heard Very/Somewhat unfavorable Oct '12 6% 4% 13% 76% 1% Jan '10 4% 5% 17% 72% 3% EMC Research #12-4758
Those who are familiar with FTF are generally very supportive. 10 Q16 Have you read, seen or heard anything about First Q17 From what you have heard, Things First, a state program that supports early would you say that you generally childhood education and health services throughout support or oppose First Things Arizona? First? (n=162) Yes, a great (Don’t deal 5% Strongly 43% know) 2% support Somewhat 36% support Yes, a little 15% (Don’t 15% Know) Somewhat 4% No, haven’t oppose heard anything Strongly 78% 3% oppose EMC Research #12-4758
Awareness of FTF is similar to January 2010 survey; “Strong” support has increased among those who are aware. 11 Q16 Have you read, seen or heard anything about First Q17 From what you have heard, would you Things First, a state program that supports early say that you generally support or oppose First childhood education and health services throughout Things First? Arizona? January October January October 2010 2012 2010 2012 Strongly 31% 43% Support Heard a 3% 5% Somewhat great deal 40% 36% Support Heard a little 15% 15% Don’t know 17% 15% Heard Strongly/ nothing/ 82% 80% Somewhat 13% 7% Don’t know Oppose EMC Research #12-4758
FTF awareness comparison: 2010-2012 12 January 2010 Have you read, seen, or heard anything about First Things First, a state program that supports early childhood education and health services throughout Yes = 18% Arizona? Do you have a generally favorable or unfavorable opinion of an organization Rated FTF = 28% called First Things First? If you’ve never heard of them, please say so? May 2011 What organizations can you think of that support early childhood education Mention FTF = 3% and health services in Arizona? Have you ever heard of First Things First? Yes = 34% October 2012 Have you read, seen, or heard anything about First Things First, a state program that supports early childhood education and health services throughout Yes = 20% Arizona? Do you have a generally favorable or unfavorable opinion of an organization Rated FTF = 24% called First Things First? If you’ve never heard of them, please say so? EMC Research #12-4758
Elementary School Teachers and Doctors/Pediatricians are considered credible messengers on ECE issues. 13 Please tell me how credible each is to you, using a 1 to 5 scale, where 1 means they are Not At All Credible and 5 means they are Very Credible. (Q41-44) 1 - Not at all Credible 2 3/DK 4 5 - Very Credible Mean 3% 14% 22% 57% 4.30 Q41 Elementary school teachers 4% 19% 26% 47% 4.12 Q42 Doctors or pediatricians 4% 5% Q44 Your local clergy or religious 26% 16% 27% 3.24 16% 15% leader Q43 Local leaders like school board 31% 16% 16% 2.91 19% 18% or city council members EMC Research #12-4758
ECE Attitudes & Program Ratings
Most recognize the importance of age 0-5 and in access to ECE for all children; majority agree that AZ should put the same priority on 0-5 as K-12. 15 Please tell me whether you agree or disagree with each statement. (Q11-15) Strongly agree Somewhat agree DK Somewhat disagree Strongly disagree Q15 Between birth and 5 years old, the 65% 24% 6% foundation for a child's future learning is 2% 3% built Q11 All Arizonans have a shared 60% 22% 9% 8% responsibility in helping Arizona children 1% grow up healthy and ready to learn Q13 A child that receives early childhood education and healthcare services before 60% 22% 8% 6% 4% age 5 is more likely to succeed in grade school, high school, and beyond Q12 The state should ensure that all Arizona children have access to early 59% 21% 9% 8% 3% childhood services, including education and health care Q14 The state should put the same level of priority on education for children age 39% 23% 19% 16% 3% 0 to 5 as it does on K through 12 education EMC Research #12-4758
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