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FengShui Fengshuiisthestudyofhowhumansinteract withtheirenvironment. Theaimistocreateenvironmentswherethe peoplelivingandworkingtherecanbest


  1. Feng
Shui
 • Feng
shui
is
the
study
of
how
humans
interact
 with
their
environment.
 • The
aim
is
to
create
environments
where
the
 people
living
and
working
there
can
best
 succeed.
 • Feng
shui
is
based
on
the
idea
that
people
 react
to
their
environment
and
this
can
affect
 their
emo=ons,
mood
and
thoughts.
 • We
might
for
example
feel
different
in
a
 cathedral
compared
to
a
café.
 • In
the
experience
of
feng
shui
people
respond
 to
colours,
shapes,
sizes
of
spaces,
plants,
 flowers,
views
of
nature,
ligh=ng,
art,
materials
 and
imagery.
 • In
Congleton
the
aim
of
using
feng
shui
is
to
 create
an
atmosphere
that
is
posi=ve
and
 sa=sfying
to
live
and
work
in
as
well
as
likely
to
 aFract
new
people
to
the
town.


  2. Simon
Brown
 • Ran
the
first
feng
shui
courses
in
the
UK.
 • WriFen
many
best
selling
feng
shui
books.
 • Worked
with
Bri=sh
Airways
on
the
design
of
 their
Waterside
headquarters.
 • Helped
The
Body
Shop
create
their
shop
 redesign.
 • Been
involved
in
the
design
of
many
airport
 terminals.
 • Started
as
a
design
engineer
and
then
trained
 in
Oriental
Medicine
before
star=ng
a
career
as
 a
feng
shui
teacher
and
consultant.
 • Currently
the
chairperson
of
the
Feng
Shui
 Society.


  3. Aims
 • To
create
an
atmosphere
that
aFracts
people
 to
Congleton.
 • To
make
Congleton
an
aFrac=ve
and
beau=ful
 place
to
live
and
work.
 • To
help
Congleton
func=on
as
a
town
where
 people
can
shop,
work,
meet
and
socialise.
 • To
build
on
the
historical
character
of
 Congleton
and
respect
its
heritage.
 • To
help
Congleton
find
its
own
dis=nc=ve
 character
and
develop
a
reputa=on.
 • To
encourage
the
kind
of
changes
that
would
 make
Congleton
a
happy
place
to
be.


  4. Opportuni=es
for
Change
 Where
can
we
improve
and
regenerate
the
town
and
create
the
most
posi=ve
benefits 
 • MountbaFen
Way.
 • Market
Square.
 • Bus
sta=on.
 • Train
Sta=on.
 • Main
shopping
streets.
 • The
derelict
mills.
 • Parking.
 • Links
to
the
canal.
 • Vegeta=on.


  5. MountbaFen
Way
 ISSUES
 • Currently
feels
cold,
hard,
municipal,
fast
and
industrial.
 • Cuts
through
the
town
separa=ng
the
town
centre
from
the
leisure
facili=es.
 • Creates
a
poor
impression
of
Congleton
for
all
those
passing
through.
 • Nothing
to
en=ce
drivers
into
the
town.


  6. MountbaFen
Way
 SUGGESTIONS
 • Plant
trees
either
side
of
MountbaFen
Way.
 • Grow
hedges
in
the
centre
and
at
the
sides
of
the
road.
 • Con=nue
with
the
beau=ful
flowers.
 • Display
posters
highligh=ng
the
benefits
of
visi=ng
the
town.
 • Create
parking
facili=es
that
make
it
easy
to
stop
and
try
the
shops
and
cafes.
 • Build
an
interes=ng
and
landmark
bridge
across
MountbaFen
Way
from
the
town
 centre
side
to
the
leisure
facili=es
and
park.


  7. Market
Square
 ISSUES
 • Built
into
a
pit
below
street
level.
 • Cold,
hard,
municipal
atmosphere.
 • Cannot
see
all
the
stalls
and
retail
units.
 • Does
not
have
a
fes=ve,
fun
or
happy
atmosphere.
 • Lacks
character.


  8. Market
Square
 SUGGESTIONS
 • Built
at
street
level
above
a
new
car
park.
 • Create
a
tradi=onal
town
square.
 • Use
style
of
LiFle
Morton
hall
to
create
a
unique
 atmosphere.
 • Give
the
market
and
appe=sing,
fresh,
colourful
 atmosphere.
 • Make
the
market
something
that
will
be
a
talking
 point
in
the
area.
 • Include
a
café
to
make
the
market
a
place
people
 would
want
to
spend
=me.
 • Make
sure
the
market
is
exposed
to
sunlight.


  9. Bus
Sta=on
 ISSUES
 • This
is
the
first
impression
of
Congleton
for
visitors
arriving
by
bus.
 • It
has
an
uninteres=ng,
bland,
cold,
hard,
municipal
atmosphere.
 • Cannot
see
the
way
to
the
town
centre
or
market
square
clearly.
 • Open,
exposed,
unprotected
feeling.


  10. Bus
Sta=on
 SUGGESTIONS
 • Grow
vines
across
the
Morrisons
and
Library
walls.
 • Plant
lots
of
trees.
 • Display
aFrac=ve
pictures
of
Congleton.
 • Clearly
sign
people
into
Capital
Walk
and
on
to
the
town
centre.


  11. Train
Sta=on
 ISSUES
 • This
is
the
first
impression
of
Congleton
for
visitors
arriving
by
train.
 • The
grey
colour
scheme
and
bunker
style
architecture
creates
a
depressing
image
of
 Congleton.
 • The
sta=on
creates
people’s
impression
of
Congleton
who
are
passing
through.
 • The
sta=on
does
not
reflect
the
nature
and
aesthe=cs
of
Congleton.
 • There
is
nothing
to
en=ce
or
aFract
people
to
visit
Congleton.
 • The
sta=on
is
situated
too
far
from
the
town
centre
for
an
easy
walk.


  12. Train
Sta=on
 SUGGESTIONS
 • A
maroon
or
more
aFrac=ve
colour
would
create
a
beFer
impression.
 • Plants
and
flowers
would
brighten
up
the
sta=on.
 • Posters
showing
the
most
aFrac=ve
aspects
of
Congleton
would
arouse
greater
 interest
in
the
town.
 • A
bus
service
co‐ordinated
with
the
trains
would
make
it
easier
for
passengers
to
visit
 the
town.
 • A
marke=ng
campaign
might
be
coordinated
with
the
train
operator
to
inform
 passengers
of
the
delights
of
visi=ng
Congleton.


  13. Shopping
Streets
 ISSUES
 • Some
of
the
streets
felt
a
liFle
bare.
 • Retailers
claimed
trade
was
slow.
 • A
lack
of
people
in
the
streets
and
using
the
shops,
cafes
and
restaurants.
 • All
the
interes=ng
shops
and
cafes
are
not
visible
to
people
driving
through
 Congleton.
 • Shops
close
early.
 • The
shuFers
create
a
run
down
inner
city
atmosphere
in
the
evening.


  14. Shopping
Streets
 SUGGESTIONS
 • Create
a
strong
retailers
associa=on
to
agree
on
 closing
=mes,
shop
frontage,
shuFers,
crea=ng
a
 shop
plan
of
the
town,
marke=ng
Congleton
as
a
 retail
des=na=on
on
the
internet,
exploring
 shopper
friendly
parking
and
decora=on.
 • Brighten
up
the
streets
with
trees
and
 vegeta=on.
 • Add
colour
with
window
boxes
with
flowering
 plants.
 • Encourage
outdoor
ea=ng
for
Bridge
Street.


  15. Derelict
Mills
 ISSUES
 • Creates
a
slightly
depressing
impression
of
Congleton.
 • Appears
run
down
and
decaying.
 • UnaFrac=ve.


  16. Derelict
Mills
 SUGGESTIONS
 • Think
of
these
mills
as
a
huge
adver=sing
opportunity
to
Congleton.
 • Use
the
mills
to
aFract
drivers
and
passengers
into
the
town
centre.
 • Use
the
art
of
trompe
l’oeil
to
make
the
buildings
more
aFrac=ve.


  17. Images
to
Promote
and
Iden=fy
Congleton


  18. Images
to
Promote
and
Iden=fy
Congleton


  19. Images
to
Promote
and
Iden=fy
Congleton


  20. Acknowledgements
 I
would
like
to
thank
and
acknowledge
all
those
who
helped
Dragana
and
myself
 compile
this
report.
 Dawn
Gibbons
 Peter
Cooper
 David
Dingle
 Margaret
Williamson

 John
Bearmoor
 Fiona
Hampton
 Jackie
McArthur
 Sally‐Anne
Holland

 David
Watson.


  21. Made
Possible
by
 A
very
special
thank
you
to
Dawn
Gibbons
who
inspired
and
sponsored
this
report.
 Her
enthusiasm
and
posi=vity
were
the
seeds
for
the
ideas
that
blossomed
here.


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