FAIR PARK MANAGEMENT AGENDA Summary of Responsibilities - - PowerPoint PPT Presentation

FAIR PARK MANAGEMENT

• Summary of Responsibilities
• Organizational Structure
• Fair Park First
• Spectra
• Biederman Redevelopment Ventures
• In The City for Good
• Executive Summary
• Resident Stakeholders
• Transition
• Schedule

AGENDA

• City of Dallas
• Oversight of Contract (Park Board and City Council)
• Funding Annual Appropriation
• Fair Park First
• Fundraising
• Manager of Spectra
• Community Engagement
• Historic Preservation
• Education
• Connectivity with Dallas and DFW Metroplex
• Spectra
• Operations of Fair Park
• Events
• Sales & Marketing
• Implementation of MWBE Initiatives
• Implementation of capital projects not funded by bond programs
• Biederm an Redevelopm ent Ventures ( BRV)
• Update Fair Park Comprehensive Plan
• Design and Programming of Neighborhood Park

RESPONSIBILITY OF PARTIES

FAIR PARK MANAGEMENT

CITY OF DALLAS PARKS AND RECREATION

FAIR PARK FIRST

Board of Directors Governing Body

SPECTRA

Master Operator

BIEDERMAN REDEVELOPMENT VENTURES Master Planning Neighborhood Park IN THE CITY FOR GOOD Community Outreach

Designed for success and transparency

OPERATIONAL STRUCTURE

FAIR PARK FIRST

Darren James, President KAI Texas Norman Alston, Secretary Norman Alston Architects Reverend Donald Parish True Lee Baptist Church Terry Kittleson In The City For Good John Proctor Regional Black Contractors Association Arcilia Acosta CARCON Industries Veletta Lill Former Executive Director, Dallas Arts District Emily Ledet Bank of America Mercedes Fulbright Local Progress

FAIR PARK FIRST BOARD

ACTIVATION OF PARK LEVERAGING EXTERNAL SUPPORT MASTER PLAN & NEIGHBORHOOD PARK CONNECTING THE COMMUNITY ENHANCE NATIONAL HISTORIC LANDMARK STATUS COMMITMENT TO TRANSPARENCY PROTECT ART

Fair Park First

Board of Directors

• 13 Board Seats
• 1 Historic Preservation
• 1 Arts & Culture
• 2 Representative of Community
• 2 Immediate Residents of Fair Park

Neighborhood

• 2 Fundraising Champions
• 2 Park Board Members as Ex-Officio

Members

FAIR PARK FIRST BOARD

ADVI SORY COMMI TTEES

• Facilities/ Historic Preservation
• Fair Park First Community

Coalition

• Fundraising/ Donor Relations
• Fair Park Resident Institutions
• Arts & Culture
• Programming & Local Events
• Neighborhood Park Masterplan
• Education
• Finance

FAIR PARK FIRST BOARD

CAPITAL NEEDS APPROACH

• City
• Manage all capital improvement projects funded by current and

future bond programs

• Fair Park First Board
• Take lead in fundraising efforts for capital improvements
• Fair Park First/Spectra
• Provide capital planning and prioritization through the 5 year

capital plan submitted yearly to City

• Implement all capital improvements funded in any way other than

City bond programs

• $160M 10-Year Plan
• Based on AECOM Study
• Methodology
• Operational Audit
• Industry Metrics & Standards
• Prioritization
• Current & future tenant needs
• Historic preservation
• Benchmarked against operational audit
• Aligned with updated Master Plan
• Funding Sources & Strategy
• Capital Campaign
• Grants
• Bond Programs

CAPITAL NEEDS ASSESSMENT

Fair Park First Board Fundraising Goals

$3M PER YEAR FOR OPERATIONS $160M for CAPITAL NEEDS (AECOM STUDY)

• APPROX. $30M for

NEIGHBORHOOD PARK LED BY FAIR PARK FIRST 2 BOARD MEMBERS SUPPORTED BY ADVISORY COMMITTEE

• Built into contract
• Annual Reports to Park Board & City Council
• Quarterly for 1st 2-Years
• Metrics
• Visitors
• Number of Events
• Revenue Generation
• Capital Improvements
• Fundraising
• BID Compliance
• Community Outreach & Engagement

PERFORMANCE PLAN

Churches School Leaders Neighborhood Associations Non-profits Students Neighborhood Businesses

FAI R PARK FI RST BOARD & SPECTRA ARE COMMI TTED TO MEETI NG & EXCEEDI NG M/ W BE OBLI GATI ONS & A FOCUS ON COMMUNI TY ENGAGEMENT

Spectra’s Goals for Fair Park

Increase Event Activity & Attendance Operations & Maintenance Park for the People Career Opportunities & Inclusion Sales and Marketing Focus Holistic Approach Capital Improvement Planning

17

40M+

GUESTS HOSTED ANNUALLY

200,000+

EVENTS ANNUALLY

319 PROPERTIES

124 Arenas & Stadiums 50 Convention Centers 22 Fairgrounds & Ag Centers 37 Amphitheaters & PACs 86 Specialized Venues

Holistic Approach

Spectra Food Services & Hospitality

SUSTAINABILITY PROVEN SYSTEMS WORK WITH EXISTING PARTNERS NEIGHBORHOOD ENGAGEMENT

SURVEY SCORES 9.35 OUT OF 10

9.3 out of 10 on staff surveys 9.4 out of 10 on fan surveys

Enhanced Awareness of Fair Park Career Opportunities Community Investment & Neighborhood Park More Events & Increased Attendance Improved Operations & Maintenance

Impact on Fair Park

Peter Sullivan Spectra General Manger

LARGE EVENT EXPERIENCE

• Super Bowl
• Annual Fiesta Bowl
• BCS National Championships
• WrestleMania
• Copa America Centenario
• CONCACAF Gold Cup
• Madonna
• Coldplay

PAST EXPERIENCE

• Managing Director, Singapore

Sports Hub

• General Manager, University of

Phoenix Stadium

• President, Lansing

Entertainment

GENERAL MANAGER

MAJOR EVENT EXPERIENCE

STRONG PROMOTER RELATIONSHIPS FUTURE EVENTS AT FAIR PARK

CONFERENCES & MEETINGS COMMUNITY EVENTS ARTS & MUSIC FESTIVALS YOUTH SPORTS TOURNAMENTS ADDITIONAL SPORTING EVENTS

Operational Excellence

Corporate Operations Department New Client Operational Audit & Manual Computerized Preventative Maintenance Systems Capital Improvement Planning & Purchasing Energy Efficiency Historical Preservation

Building T enant Relations

Approach for Fair Park Tenants

MEET WITH EACH RESIDENT INSTITUTION EVENTS & OPERATIONS SUPPORT MARKETING & SALES SUPPORT WORLD-CLASS GUEST EXPERIENCE

Event T enant Relations

Maintaining Close Working Relationships

Regular meetings with Leadership Food and beverage support Identify potential events to fill space

INTERNSHIP PROGRAM

Collaborate with the Mayor’s Summer Internship Program Collaboration with local Schools, such as James Madison High School and Lincoln High School

CAREER FAIRS

At Fair Park and at local Universities

ON-THE-JOB TRAINING

Career Opportunities

EXCEED M/WBE PARTICIPATION GOALS SPECIAL FOCUS ON FAIR PARK AREA ORGANIZATIONS OUTREACH FOR LOCAL, STATE, AND NATIONAL VENDORS

INCLUSION

WORKING WITH CLOSELY DIRECTOR PROVIDING TRANSITION PLANNING WORKING WITH EXISTING FAIR PARK STAFF

TRANSITION

Biederman Redevelopment Ventures

Experience – Bryant & Klyde

BIEDERMAN REDEVELOPMENT VENTURES

Creates, redevelops, and operates parks, public spaces, and neighborhood streetscapes

Financially Self- Sustaining Parks Stimulate Economic Development Experience With Over 110 Parks

Update Comprehensive Plan

Develop Program Plan Design Process Public Meetings Focus on Neighborhood Park Starting Immediately & Completed within Two Years

Approach For Fair Park

• Create a regional destination by developing

attractions and amenities found nowhere else in the Metroplex

• Showcase Fair Park cultural attractions and

tenants in the outdoor spaces; strategically program buildings with tenants who can take advantage of the opportunity

• Integrate daily programming into the

Esplanade and a new neighborhood park

• Create world-class gardens and other “drop-

in” attractions

• Promote perceptions of safety through

activation and aesthetic improvements, including parking lots, signage, and lighting park-wide

Klyde Warren Park

2005 – 2010 Created schematic programming design and staffing plan, developed restaurant, and raised funds 2014 Klyde Warren Park was awarded ULI Public Space Award

Bryant Park

New York, NY

1988 BRV took over the park 1992 Park reopened with now iconic programming, seating, food options, and more Over 5,400 people visit Bryant Park on regular, non-event days at lunchtime alone

FAIR PARK FIRST, SPECTRA & BRV

8-10 ACRES

• APPROX. $3M / ACRE

COMMUNITY INPUT COMMUNITY NEIGHBORHOOD PARK LOCATION(S) TBD HIGH PRIORITY – CONCEPT 2019

QUESTIONS