FACTORS INFLUENCING TRAVEL IN 2016 European Travel Behaviour - - - PowerPoint PPT Presentation

FACTORS INFLUENCING TRAVEL IN 2016

Exchange Rates More Favourable since end

• f 2015 for inbound

travel (North America Expenditure increased 57% in Q3 Increase in airline capacity between Scotland and North America. Delta Air Lines, Icelandair, Air Canada Rouge, Air Transit and WOW contributed a further 90,000 seats throughout 2016

European Travel Behaviour - 2016

Safety and security concerns for French & German Took more self- drive holidays across Europe EU15 markets took holidays to Iceland and Scandinavia – Direct Competitors to Scotland?

International events taking place over the summer period, namely the European Football Championships in France, and the Rio Olympics Rest of World Travel to Scotland increased (See UNWTO Barometer)

INTERNATIONAL INBOUND TOURISM Rank Trips Share % Change 1 USA 17.50% 13.90% 2 Germany 13.10% 10.70% 3 France 5.90%

• 23.50%

4 Canada 5.60% 45.40% 5 Australia 5.00%

• 4.20%

6 Poland 4.60% 72.40% Rank Spend Share % Change 1 USA 29.20% 37.10% 2 Germany 11.80% 21.40% 3 Canada 7.30% 87.50% 4 Australia 5.70%

• 16.40%

5 Italy 5.20% 27.00% 6 France 4.30%

• 34.10%

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