EXPLORING SYNERGY WITH INDUSTRY EXPLORING SYNERGY WITH INDUSTRY - - PowerPoint PPT Presentation
H-STAR HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE EXPLORING SYNERGY WITH INDUSTRY EXPLORING SYNERGY WITH INDUSTRY Media X X @ Stanford University @ Stanford University Media Academic / Industry Partnerships Academic /
Chuck House Stanford University Media X Exec Director Charles.h.house@stanford.edu
HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE
HUMAN SCIENCES AND TECHNOLOGIES ADVANCED RESEARCH INSTITUTE
RESEARCH FOCUS
Research on people and technology — how people use technology, how to better design technology to make it more usable, how technology affects people’s lives, and the innovative use
entertainment, communication, commerce, business, security, research, and
@ STANFORD UNI VERSI TY
Media X links Stanford’s research community with issues facing key industry Affiliates at this intersection by surfacing issues, organizing Focus forums, soliciting research proposals, and funding projects
Innovation and Business Transformation Charles H. House Raymond L. Price
Stanford University Press
DRAFT ONLY September 11, 2008
currently completing work on The HP Phenomenon, a strategic business history
Electronics Award of Achievement, ‘77; Computer Design Hall of Fame, ‘84; IDSA Gold Medals (MOTIF, VUE), ‘89, ‘90; IEEE Fellow (Logic Analysis), ‘90; EE Times Historic Contributor Award, ‘97; IEEE 3rd Millennium Achievement ‘00. Electronic Design’s 2002 Hall of Fame CNN #7 / Top 25 for the past 25 yrs – [Mobile Computing (HP35, Palm)].
In 1988, HP established the In 1988, HP established the “ “Chuck House Productivity award Chuck House Productivity award Computer Museum in 1997 1 of 200 “Wizards of Computing”.
No book about its (extensive) history exists No book about its (extensive) history exists
IBM, Intel, Microsoft, DEC collectively have ~ 45 books Apple, Sun, Oracle, Cisco, GE, WalMart … are covered
Arguably the most consistently innovative company in Arguably the most consistently innovative company in world history world history Today the largest WW high Today the largest WW high-
tech company The fastest growing NYSE company over the last four The fastest growing NYSE company over the last four decades of the 20 decades of the 20th
th
century century The lessons are counter The lessons are counter-
intuitive Authors Authors ∑ ∑ 40 years at HP 40 years at HP (Chuck House/Ray Price)
(Chuck House/Ray Price)
Professional training in Professional training in Organizational Behavior and History of Science Organizational Behavior and History of Science, as well as Science, , as well as Science, Technology, & Technology, & Biz Strategy Biz Strategy
Radio repair equipment Microwave design and support equipment Scientific instrumentation Analytical Chemistry Medicine Temperature / Astronomy / “Global Warming tools” Voltmeters Computing (Scientific) Scientific Computing Business Calculators Semiconductors for HP uwave “inks” Peripherals Computing Machines (HP/PA, PCs)
The 3 The 3rd
rd
Transformation Transformation – – Electrical Electrical Eng Eng’ ’g g Test Test Scientific Systems Scientific Systems 100% 80 60 40 20 100 80 60 40 20 TD
Med Chem Record Time
Domain
A / V
Med Chem Record
1968 1976 Electrical Eng’g Test Scient Test Other EE Test Scientific Systems 119 115 12
HP Journal articles 1971-1975 Scientific Computing
Periph
Biz Sys
Packard resisted every “morph” Hewlett supported TWO 9 larger DVM companies, none into Computing 8 larger semiconductor players, none into I nks 25 larger computer companies in 1980, none into peripherals Takes THREE TIMES to succeed (LaserJet or computers) Goal is to become #1 (even if it is Xerox or IBM), always believing that it takes 25 years Leadership from “the Bottom” and “the Market” Visionary Transformations Perseverance BIG GOAL
“Paradigm Shift”
Paradigm -- a “Point of View”, a “Way of Life” a filtered Lens for viewing “reality” “Paradigm Shift” -- a CHANGE of OUTLOOK a new set of opportunities, a new view of “data” and “reality”, due to a new interpretation of “facts” “Structural Change” -- a CHANGE of FACTS a new set of opportunities due to an underlying change in capability Define Terms
Paradigm Shifts compared to Structural Changes
The Transportation Revolution
1750 1800 1850 1900 1950 2000 10000 1000 100 10 1
Walk Coach Ship Airplane Jet Spacecraft RR Car Ride Bicycle Car
1970 1980 1990 2000 2010 2020
100 30 10 3 1
people Flown on a Jet Phone Own a Car
Anticipating Structural Change
Any technology that becomes Pervasive has moved through three distinct prior developmental phases . . . Rarity Exotic Priesthood Rarity = “one in a million” = 1 item per 1,000,000 people Exotic = one hundred times more prevalent than Rarity (1 item per 10,000 people) Priesthood = a hundred times more available than Exotic (1 item per 100 people) Pervasive = “available” to virtually every person Pervasive technologies are more noticeable for their absence than their presence (e.g. “no phones, no TV”)
Example of Paradigm Shift w.o. Structural Change Cars for the masses Germany invented the car -- 1883 based Sales upon # of chauffeurs England licensed the car -- 1893 based Sales upon # of sporting enthusiasts Henry Ford re-defined the CAR PARADIGM in 1909, in his 9th redesign at his 3rd company, “Cheap Transportation to replace the Horse”
Developing Some Principles for Structural Change Anticipation Seek 10n changes in technology power Seek 10n changes in installed base Seek “What If . . .” scenarios Understand the dangers of
“entrepreneurial”
campus
research and faculty and students
industry is often (usually) the goal
significant effort to solicit questions and problems and issues from Industry to inform and guide research interests.
are entrepreneurs
and elsewhere were Stanford students/faculty
The Role of Research, Development, and Application Distinguishing Invention, Innovation, and Diffusion … and Incremental, Breakthrough, and Disruptive Innovation Requirements (c.f. Judy Estrin, Closing the Innovation Gap):
Questioning Risk Openness Patience Trust
Issues – Lab Gap, Short-sightedness, Math/Science skills … and Interdisciplinary Research
Bangalore, India
Innovation Dynamics, 1997 - 2006
High
M
e n t u m
Low
Cluster size2
Versatility
Low High McKinsey for WEF Innovation 100
♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣
Source: IMD
♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣
‘57 ‘07
Waves of Innovation in “Silicon Valley”
Facebook YouTube Yahoo Google Cisco Oracle Apple Intel Lockheed Sylvania Shockley Genentech Sun SGI SRI XeroxPARC
‘07 ‘57
Waves of Innovation in “Silicon Valley”
HP Varian Assoc Terman Varian Brothers Farnsworth Fed Telegraph & Radio DeForest MIT / Harvard leaders “delist” Stanford Engineering ~ two towns > 40,000 betweenSF& Kansas City
US Forestry US Forestry Radio Radio US Navy Ship
HARVARD RADIO RESEARCH LAB for NDRC HEWLETT is ARMY liaison to OSRD HEWLETT goes to Japan for K T Compton
The Valley of Heart’s Desire “The Garage”
20 40 60 80 100 120 140 MIT CIT H P SU
$ M R&D from OSRD
$50 K
$450 Million total 1941-1945
‘57 ‘07
The ‘Unwritten’ Stories in “Silicon Valley”
Facebook YouTube Yahoo Google Cisco Oracle Apple Intel Lockheed Sylvania Shockley Genentech Sun SGI SRI XeroxPARC Microwave Commun & Satellite Dishes Laser Technology Storage Technologies Printing Technologies
London School of Economics “India will never make it” (1979) Charles Hampton-Turner Seven Cultures of Capitalism (1993) Social Networking and Patents Clusters and their interaction Immigration & Opportunity Jeff Pfeiffer and Stanford West
CSLI Eng CS Psy Ed SSP SCIL Med
CCRMA
GSB Ling Com Art
Research Activities Research Activities Influencing Influencing Technology Design & Use Technology Design & Use
School of Education; Education and Learning Sciences Digital Art Center Graduate School Of Business Com m unication Stanford Center for I nnovations in Learning Center for Com puter Research in Music & Acoustics Sym bolic System s Program Engineering & Product Design Center for the Study Of Language & I nform ation Medical School Com puter Science Psychology Linguistics
Phil
Philosophy
Law
Law School
Sponsors Sponsors Media Media
New In process In process
@ STANFORD UNI VERSI TY
MEDIA X THEMES COLLABORATION HUMAN-MACHINE INTERACTION AND SENSING PARTICIPATION IMAGE, SPEECH & LANGUAGE PROCESSESING FORM FACTORS
Advanced human communication technologies. Uniting virtual and physical worlds Interactive technologies for social interaction Mobility and collaboration Human-machine interaction and sensing Detection of human-comprehension, emotional states, gestures or touch. Emotion detection from video capture of facial expression Enabling vehicles automatically to perceive driver emotions and determine the driver's alertness/fatigue in order to provide a reliable and actionable safety index. Online media content. Evaluating consumers as publishers Learning and training. Integrating technology and an understanding of human psychology and social behavior to enhance understanding and performance. Natural language research: technology transfer in speech and language processing. Video processing, cataloging, retrieval, and reuse automated systems Mobile devices and alternative form factors. Researching mobile communication devices and services focusing on the device itself, the use cases for that device, the interface employed to render that device useful, and the connectivity required
Since its founding, Stanford University has been a pioneer in cross-disciplinary collaboration among faculty, students and researchers, producing innovative basic and applied research in all fields. The university is unusual among its peer institutions in having seven schools on one campus, and all of them possess exceptional breadth and depth of excellence. This naturally facilitates multidisciplinary collaboration.
Stanford Multi-disciplinary Initiatives The Initiative on Human Health The Initiative on the Environment and Sustainability The International Initiative The Arts Initiative: Engaging the Arts and Creativity
Stanford Inter-disciplinary Institutes Bio-X Institute for Computational and Mathematical Engineering Stanford Institute of Design The Institute for Research on Women and Gender Woods Institute for the Environment Freeman Spogli Institute for International Studies Morrison Institute for Population and Resource Studies Stanford Institute for Creativity and the Arts
Stanford Institutes in Engineering
(AIM)
Center (SLAC)
Assemblies Center
& Radioscience Laboratory)
Management Center
Going forward – What are the “BIG QUESTIONS” What does it mean, THE WORLD IS FLAT? What does it mean, this YOU TUBE thing? Centralized Centralized vs vs Distributed (Off Distributed (Off-
shored) In In-
house vs. Co-
(Out (Out-
sourced) Face Face-
to-
face vs. Virtual (PRESENCE) Teams vs. Individual Contribution Teams vs. Individual Contribution Constructing Teams (Social Constructing Teams (Social Netwkg Netwkg) ) Reader / searcher vs. contributor (WEB 2.0) Reader / searcher vs. contributor (WEB 2.0) Original contributor vs. RIP UP / MASH UP Original contributor vs. RIP UP / MASH UP Legal IP constraints vs. Legal IP constraints vs. “ “NEW MODES NEW MODES” ” What does it mean, GLOBAL WARMING? or Terrorism, or broken Stem Cell chains. . .
With the Internet…
“Our world” will never be the same again
st Century Information CHALLENGE?
st Century Economic CHALLENGE?
Globally Distributed Teams Serious Collaboration 3 out of 4 professional workers at X, Y, Z work weekly with intercontinental colleagues 2 out of 3 of them work with 3 or more non-collated teams weekly 1 out of 5 have not yet met their supervisor face-to-face
1 out of 2 of them never expect to
Team trust How easy is it to say “NO” to your boss’ idea How easy is it to get funding for a radical concept How easy is it to get a promotion
Participatory Media
terms: Users as contributors Folksonomy—Uploading and tagging photos and video, blogs, URLs - Flickr, Technorati, De.licio.Us, YouTube Social networking, e.g., MySpace (55Mil unique users per mo) More than half of online teens have created content for the Internet.
A key Media X ingredient = RFP PARTICIPATORY WORLDS How will information be created, consumed, and experienced in a Participatory World? How is Trust created and experienced for Participatory information? How do participatory technologies in the classroom affect knowledge, learning and expression? What policies will foster faster adoption of participatory media for entertainment? Reeves
1:37-3:12 Self-Representation 3:22-4:40 Teamwork and Leadership
A key Media X ingredient = RFP
VIRTUAL / PARTICIPATORY WORLDS
How will leadership be experienced in a heavily Virtual and Participatory World? How is Trust created and experienced for extended Virtual Teams? How do participatory technologies in the corporation affect leadership, objectives, knowledge, learning and achievement? What policies/approaches need answering to take advantage of (rather than be hurt by) these emergent technologies? Reeves
1:37-3:12 Self-Representation 3:22-4:40 Teamwork and Leadership
IT Research Focus Areas
A Taxonomy Approach - Example
IT Research
Systems Research Front End Innovation Front End Innovation Virtual Teams Virtual Teams Information Visualization Ubiquitous Computing Distance learning Security systems Workforce of the Future Distributed architectures Modeling/simulation Operations Research Policy-based systems Next-Gen computing utility E-Biz/Web architectures Collaboration environments Knowledge mgmt Business/Societal Value
Changing Changing Business Business Work Force Work Force
Enhance IT Experience
Knowledge Knowledge Wkr Wkr Info Info Envir Envir’ ’nm nm’ ’nt nt Security/Privacy Security/Privacy Revolution Revolution Pervasive, Pervasive, Adaptive C Adaptive C Provisioning Provisioning Internet Economy Internet Economy
A key Media X ingredient = RFP Other Quests The adoption, contribution of, and trust in Autonomic Agents The adoption, contribution of, and evolution of Mobile Connectivity/Devices Collaboration Technologies for VR Medical Simulations and remote Surgery Paul B
6:55-7:30 2D 3D 7:45-9:05 3D Explode
LeRoy
0:30-0:40 Anatomy time 10% 1:07-2:07 “Wired mannekin” 2:28-3:39 Surgical skills
Leadership’s Online Labs
Byron Reeves
Learning in the Digital World
The Impact of Social Belief on the Neurophysiology of Memory
paradigm to measure the extent to which learners are able to use the concept of memory-dependent logical inference as a basis for generalization
are optimal for learning and the expression of flexibly addressable knowledge
Byron Reeves Anthony Wagner
Personalization and Emotion Jeremy Bailenson Jessica Rose
real world SUMMIT: LeRoy Heinrichs, Parvati Dev
Virtual Training, Real Lesson
construct instruments for measuring what is happening in virtual worlds, allow users to control and monitor what is being recorded, and provide an elegant and simple privacy mechanism.
Pat Hanrahan Vladlen Koltun Phil Levis
To learn how the virtual world medium influences individual communication and interaction How it influences the development
govern virtual communities
Larry Lessig Lauren Gelman
Hacking, Mashing, Gluing:
Learn about principles of opportunistic design through an interview study of 14 professional and hobbyist “mashers” from three design disciplines: Web 2.0, hardware, and ubiquitous computing.
2008
Björn Hartmann, Scott Doorley, and Scott R. Klemmer
Hamid Aghajan Exhibit Room in Media X Works
Frame “the question” One to five sponsors ($400K – $700K) Issue a Request for Proposal (3 week deadline)
Multi-departmental encouraged 2 to 3 graduate students plus PI’s, for six months
Faculty Committee Selection (3 weeks) Four to seven team awards Work in progress open to sponsors Completed work published, open for Q & A to Media X members
September 14th at 5pm, 19 submissions from 28 dep’ts 7 Awards, 12 Departments Russian Medievalist and a French Literature professor and a Museum curator have RADICALLY impacted CS 3 Deans, 3 Department Heads submitted proposals Virtual and Real World Intersection RFP to the campus (catalyst money… ) July 24 draft statement August 20 RFP issued September 14 proposals due October 5 awards announced
Proposals September 13th at 5pm, 2 submissions
Oct 5, 2007 Selected projects to explore the fusion of virtual and physical worlds for advanced human communications.
Pat Hanrahan, Computer Science and Electrical Engineering, Vladlen Koltun, Computer Science, Philip Levis, Computer Science and Electrical Eng’g Virtual Sensor Networks Diane Bailey, Department of Management Science and Engineering & Ingrid Erickson (PhD Candidate), Dept of Management Science and Eng’g Exploring the Virtual in the Physical and the Physical in the Virtual Kincho H. Law, Department of Civil and Environmental Engineering & Renate Fruchter, Department of Civil and Environmental Engineering ShowMeTellMe: Multimodal Learning Experience Mediated by the Future Interactive Paper TextBook Lawrence Lessig, Stanford Law School, Lauren Gelman, Stanford Law School, Dan Siciliano, Stanford Law School Virtual Jurisdictions – a joint project of Stanford Law School and Second Life
Set 1 of 2 of those selected
Sept 14,2007 19 Proposals from 28 Departments
Oct 5, 2007 Selected projects to explore the fusion of virtual and physical worlds for advanced human communications
John Perry, Department of Philosophy The Pragmatics of Computer-assisted Communication and Communication about Virtual Worlds Jeffrey T. Schnapp, French & Italian, and Comparative Literature, Jeff Aldrich, SHL, Henrik Bennetsen, SHL SPEED limits Anthony Wagner, Department of Psychology & Byron Reeves, Department of Communication Learning in the Digital World: The Impact of Social Belief on the Neurophysiology of Memory
Set 2 of 2
Proposed RFP – Social Networking People now consume media in forms and time units radically different (and often smaller) than the recent
using social networking websites (e.g., Cartoon Network, MySpace, YouTube, and FaceBook) that depend on community participation to produce, evaluate and distribute content. Proposals in this area may address, for example, research about media consumption patterns in social networks, repurposing patterns used by online communities, the composition of communities that share media, the psychological or social effects of social networking, the economics of information shared in social networks, or methods for tracking media composition and community changes in social networks. In addition, projects may propose or demonstrate new technology related to social networks.
Participate in the Media X Community
Chouse@stanford.edu http://mediax.stanford.edu/