Experiential Webpage for Amnesty International OUTLINE 2/24 1. - - PowerPoint PPT Presentation

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Dec 01, 2023 112 likes •372 views

BA-PRESENTATION ISABEL ROMERO HOFFMEYER ID 2007-2010 Experiential Webpage for Amnesty International OUTLINE 2/24 1. BACKGROUND 2. CHALLENGE 3. MARKET 4. TARGET GROUP 5. SOLUTION 6. DESIGN 7. COMMUNICATION 8. PRODUCT 9. CONCLUSION

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BA-PRESENTATION • ISABEL ROMERO HOFFMEYER • ID 2007-2010

Experiential Webpage for Amnesty International

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OUTLINE

1. BACKGROUND
2. CHALLENGE
3. MARKET
4. TARGET GROUP
5. SOLUTION
6. DESIGN
7. COMMUNICATION
8. PRODUCT
9. CONCLUSION

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BACKGROUND

THE CLIENT THEIR PROBLEM

“Students from 8th – 10th grade don’t have an understanding of human rights”

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CHALLENGE

HOW CAN AMNESTY REACH OUT TO STUDENTS AND

1. GIVE THEM AN UNDERSTANDING OF HUMAN RIGHTS
2. INCREASE THEIR INTEREST IN THE SUBJECT
3. ACTIVATE THEM

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CHALLENGE

WHAT DOES AMNESTY CURRENTLY HAVE TO OFFER?

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MARKET

INTERNATIONAL MARKET

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MARKET

DANISH MARKET

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MARKET

DANISH MARKET

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TARGET GROUP

PERSONA 2

music friends party beer guitar school football movies computer shoes playstation girls skateboard

Top Sites

Grooveshark Surfaceshop Ninjavideo Gaffa MySpace

F a c e b

MySpace Other Y

T u b e M S N

Family School Sleep Sports Friends Party TV/Online

WEEKLY ACTIVITIES

City S h

p i n g Friends Fr e ds

PERSONA 1

fashion make-up music family friends dance gossip jewelry school handball boyfriend movies

Top Sites

Polyvore GirlTalk Trendsales

F a c e b

Arto Other Y

T u b e M S N

Family S c h

Sleep Sports Friends Party T V / O n l i n e C i t y Shopping

WEEKLY ACTIVITIES

ping g ng g ng g ping g

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TARGET GROUP

TARGET GROUP FINDINGS

FACEBOOK MAIN SOURCE OF COMMUNICATION
NEED FOR ENTERTAINMENT
ENJOY SHARING OPINIONS
FOCUS ON ONESELF

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SOLUTION

A WEBPAGE THAT CAN

1. SHOW THE IMPORTANCE OF HUMAN RIGHTS
2. TELL REAL LIFE STORIES
3. CREATE PERSONAL INVOLVEMENT
4. MAKE IT POSSIBLE TO SHARE OPINIONS

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DESIGN

INSPIRATION OLD LOGOS

MAKE IT RIGHT MAKE IT RIGHT

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DESIGN

LOGO SKETCHES

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DESIGN

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IDENTITY

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IDENTITY

BOX

LACK OF RIGHTS

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PERSON

IDENTITY

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IDENTITY

KITE

FREEDOM

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IDENTITY

INTERACT ACTIVATION INTEREST REAL LIFE

COLOURS

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IDENTITY

TYPOGRAPHY

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COMMUNICATION

STYLE & TONE OF VOICE

USE OF INTERACTIVE VIDEO SIMPLE GRAPHICS INSPIRED BY THE IDENTITY OF AMNESTY INTERNATIONAL FULL SCREEN UNSATURATED PHOTOS

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COMMUNICATION

EMOTIONAL INVOLVEMENT BY USING PERSONAL DATA AND OPTION TO SHARE ON FACEBOOK WALL INVOLVES THE USER BY ASKING THEIR OPINION ON THE SUBJECT FILTERS OUT THE MESSAGES SO THAT IT SHOWS YOUR FRIENDS’ OPINIONS ON TOP OF THE LIST, ENCOURAGING THE USER TO ALSO WRITE A POST

FACEBOOK CONNECT

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COMMUNICATION

MOTIVATION

DIRECT MOTIVATION

VISIT THE SITE AS PART OF HOMEWORK

SOCIAL MOTIVATION

FRIENDS’ INTEREST IN THE SITE

EXTERNAL MOTIVATION

BANNER CAMPAIGNS

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