Experiential Webpage for Amnesty International OUTLINE 2/24 1. - PowerPoint PPT Presentation

BA-PRESENTATION • ISABEL ROMERO HOFFMEYER • ID 2007-2010 Experiential Webpage for Amnesty International

OUTLINE 2/24 1. BACKGROUND 2. CHALLENGE 3. MARKET 4. TARGET GROUP 5. SOLUTION 6. DESIGN 7. COMMUNICATION 8. PRODUCT 9. CONCLUSION

BACKGROUND 3/24 THE CLIENT THEIR PROBLEM “Students from 8th – 10th grade don’t have an understanding of human rights”

CHALLENGE 4/24 HOW CAN AMNESTY REACH OUT TO STUDENTS AND 1. GIVE THEM AN UNDERSTANDING OF HUMAN RIGHTS 2. INCREASE THEIR INTEREST IN THE SUBJECT 3. ACTIVATE THEM

CHALLENGE 5/24 WHAT DOES AMNESTY CURRENTLY HAVE TO OFFER?

MARKET 6/24 INTERNATIONAL MARKET

MARKET 7/24 DANISH MARKET

MARKET 8/24 DANISH MARKET

TARGET GROUP 9/24 playstation friends music movies school family handball friends shoes girls football computer PERSONA 1 PERSONA 2 gossip boyfriend make-up fashion jewelry dance beer skateboard school music movies guitar party Top Sites Top Sites Other Polyvore Other Grooveshark Arto k o GirlTalk o b MySpace e k c o Surfaceshop a o F b e c a F e b Ninjavideo e u b T u u T o N Y u N o S MySpace Y M S M Trendsales Gaffa Party C i t City y S Party h Shopping e n o i n l O p / TV/Online V T p ping ping i ng ng n g g g g g Friends Sports Friends Fr e ds Friends Sports Family S c h o o l Family School Sleep Sleep WEEKLY ACTIVITIES WEEKLY ACTIVITIES

TARGET GROUP 10/24 TARGET GROUP FINDINGS • FACEBOOK MAIN SOURCE OF COMMUNICATION • NEED FOR ENTERTAINMENT • ENJOY SHARING OPINIONS • FOCUS ON ONESELF

SOLUTION 11/24 A WEBPAGE THAT CAN 1. SHOW THE IMPORTANCE OF HUMAN RIGHTS 2. TELL REAL LIFE STORIES 3. CREATE PERSONAL INVOLVEMENT 4. MAKE IT POSSIBLE TO SHARE OPINIONS

DESIGN 12/24 INSPIRATION OLD LOGOS MAKE IT RIGHT MAKE IT RIGHT

DESIGN 13/24 LOGO SKETCHES

DESIGN 14/24

IDENTITY 15/24

LACK OF RIGHTS IDENTITY 16/24 BOX

IDENTITY 17/24 PERSON

FREEDOM IDENTITY 18/24 KITE

IDENTITY 19/24 COLOURS INTERACT INTEREST REAL LIFE ACTIVATION

IDENTITY 20/24 TYPOGRAPHY

SIMPLE GRAPHICS INSPIRED BY THE IDENTITY OF COMMUNICATION 21/24 STYLE & TONE OF VOICE USE OF INTERACTIVE VIDEO AMNESTY INTERNATIONAL FULL SCREEN UNSATURATED PHOTOS

EMOTIONAL INVOLVEMENT FACEBOOK WALL INVOLVES THE USER BY THE SUBJECT FILTERS OUT THE MESSAGES SO THAT THE USER TO ALSO WRITE A POST COMMUNICATION 22/24 FACEBOOK CONNECT ASKING THEIR OPINION ON IT SHOWS YOUR FRIENDS’ OPINIONS ON TOP OF THE LIST, ENCOURAGING BY USING PERSONAL DATA AND OPTION TO SHARE ON

FRIENDS’ INTEREST IN THE SITE COMMUNICATION 23/24 MOTIVATION SOCIAL MOTIVATION EXTERNAL MOTIVATION BANNER CAMPAIGNS DIRECT MOTIVATION VISIT THE SITE AS PART OF HOMEWORK

PRODUCT 24/24