European Antibiotic Awareness Day Sarah Earnshaw & Dominique L. - PowerPoint PPT Presentation

European Antibiotic Awareness Day Sarah Earnshaw & Dominique L. Monnet

ECDC contribution in 2008  Official logo (translated into 25 languages)  Agreed key messages  Template materials for posters, including logos and slogans  Campaign website, with links provided to national campaign websites  Media toolkit, including new data on antibiotic consumption and antibiotic resistance  Two special issues of Eurosurveillance dedicated to antibiotic resistance  Video materials 2

Summary of successes in 2008  Participation of 32 European countries which held national events: – 27 EU Member States – Iceland and Norway – Croatia, Former Yugoslav Republic of Macedonia, Turkey  Considerable press impact: – over 700,000 items on the internet – 355 articles in the media – potential audience: more than 12 million  EU political engagement through involvement through support from: – the EU Commissioner for Health – the French EU Presidency – Members of the European Parliament 3

EU level - 2008 4

Examples of national campaign materials - 2008 5

Cision media monitoring survey – summary (14.11.08 – 14.12.08) Number of Articles 355 Potential Audience Reach 12,112,437 € 118,402 EAV Average Tone 0.17 Impact Score 27% Net Effect 3,121,673 6

Number of Articles Coverage peak on 18/19 November 2008 14/11/2008 100 120 20 40 60 80 15/11/2008 0 16/11/2008 17/11/2008 18/11/2008 19/11/2008 20/11/2008 21/11/2008 22/11/2008 23/11/2008 24/11/2008 18 November 2008 First European Antibiotic Awareness Day 25/11/2008 Volume Over Time 26/11/2008 27/11/2008 28/11/2008 29/11/2008 30/11/2008 01/12/2008 02/12/2008 03/12/2008 04/12/2008 05/12/2008 06/12/2008 07/12/2008 08/12/2008 09/12/2008 10/12/2008 11/12/2008 12/12/2008 13/12/2008 14/12/2008 7

EAAD Questionnaire results  All countries organised at least two activities  All countries produced information materials  Most countries used the ECDC campaign materials and tools  Most countries had government support for the organisation of EAAD  Most countries had endorsement by non-governmental organisations  There is political support in most countries for EAAD in 2009  There is support for the focus on health professionals  There is support for ECDC to further develop EAAD materials  There is a need of further development of the website and additional content 8

National activities Other activities National activities on European Antibiotic Awareness Day in 2008 TV and radio interviews 90.63% 100% 90% exhibition and posters campaign 71.88% 68.75% 80% 62.50% 70% Launch a national AMR campaign 56.25% 60% 40.63% 50% Publication of guidelines on the use 40% of antibiotics 30% 20% Launch of dedicated websites 10% 0% competitions in schools Press Press Scientific Articles Public Other release conference Conference awareness campaign Launch of pilot information campaigns at regional level Materials developed on European Antibiotic Awareness Day 2008 100% 90% 75.00% 65.63% 80% 62.50% 59.38% 70% 60% 43.75% 50% 28.13% 40% 25.00% 25.00% 30% 20% 10% 0% s s s s e r s s o t l r r t t e a e e e h n p i l e r s r s t t t a f O t u e e m h t o e V a P L L e c T s o m r t i B r b e e v W d A 9

Use of EAAD visuals Other materials Use of EAAD visual materials Swim armband 90.63% Drinks coasters 100% 90% Presentation templates 80% 56.25% 70% 53.13% Exhibition posters 60% 50% Billboards 40% 12.50% 30% Bookmarks for schools 20% 10% 0% Logo Kicking Hedgehog Sitting Hedgehog Scarf Types of materials produced using the EAAD visual materials 100% 90% 80% 62.50% 70% 53.13% 60% 46.88% 43.75% 50% 28.13% 40% 21.88% 18.75% 30% 15.63% 20% 10% 0% Posters Leaflets Other TV spot Web materials Letters Advertisements Brochures 10

How to improve European Antibiotic Awareness Day? Materials Coordination  More online materials useful in  Case studies from other countries the future  Identification of best practices  Earlier access to materials and key challenges  Easier access to materials  Guidelines on processes and  TV spots methodologies  Inclusion of patient testimonies  Evidence on benefits of EAAD information for children campaign  Questionnaires for the general public on AMR  Translation of campaign materials in all EU languages 11

ECDC activities 2009  Evaluate 2008 activities  Develop programme of preparatory meetings  Develop new campaign materials  Consolidate third party stakeholder support  Develop opportunities for scientific publications  Develop media hooks to raise awareness  Benchmark knowledge, attitudes and behaviour toward antibiotics through Eurobarometer 12

New campaign materials & timing First Updated TV spots Toolkit of EAAD film for briefing half 2009 materials aimed at healthcare professionals Second EAAD banner Multi-lingual Media toolkit, for display in website including half prominent summary of locations latest EARSS and ESAC data 13

Multi-lingual EAAD website: a preview Multi-lingual website launch in September Toolkit for briefing materials aimed at general public, primary care prescribers, TV spots and media toolkit Country activities to be updated by National AMR Focal Points Materials links to examples of national campaign materials from 2008 http://antibiotic.ecdc.europa.eu 14

http://antibiotic.ecdc.europa.eu 15

http://antibiotic.ecdc.europa.eu 16