European Antibiotic Awareness Day Sarah Earnshaw & Dominique L. - - PowerPoint PPT Presentation

European Antibiotic Awareness Day

Sarah Earnshaw & Dominique L. Monnet

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ECDC contribution in 2008

• Official logo (translated into 25 languages)
• Agreed key messages
• Template materials for posters, including logos and slogans
• Campaign website, with links provided to national campaign

websites

• Media toolkit, including new data on antibiotic consumption

and antibiotic resistance

• Two special issues of Eurosurveillance dedicated to antibiotic

resistance

• Video materials

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Summary of successes in 2008

• Participation of 32 European countries which held national

events:

– 27 EU Member States – Iceland and Norway – Croatia, Former Yugoslav Republic of Macedonia, Turkey

• Considerable press impact:

– over 700,000 items on the internet – 355 articles in the media – potential audience: more than 12 million

• EU political engagement through involvement through

support from:

– the EU Commissioner for Health – the French EU Presidency – Members of the European Parliament

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EU level - 2008

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Examples of national campaign materials - 2008

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Cision media monitoring survey – summary (14.11.08 – 14.12.08)

Number of Articles 355 Potential Audience Reach 12,112,437 EAV € 118,402 Average Tone 0.17 Impact Score 27% Net Effect 3,121,673

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Coverage peak on 18/19 November 2008

Volume Over Time

20 40 60 80 100 120

14/11/2008 15/11/2008 16/11/2008 17/11/2008 18/11/2008 19/11/2008 20/11/2008 21/11/2008 22/11/2008 23/11/2008 24/11/2008 25/11/2008 26/11/2008 27/11/2008 28/11/2008 29/11/2008 30/11/2008 01/12/2008 02/12/2008 03/12/2008 04/12/2008 05/12/2008 06/12/2008 07/12/2008 08/12/2008 09/12/2008 10/12/2008 11/12/2008 12/12/2008 13/12/2008 14/12/2008 Number of Articles

First European Antibiotic Awareness Day 18 November 2008

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EAAD Questionnaire results

• All countries organised at least two activities
• All countries produced information materials
• Most countries used the ECDC campaign materials and tools
• Most countries had government support for the organisation of

EAAD

• Most countries had endorsement by non-governmental
• rganisations
• There is political support in most countries for EAAD in 2009
• There is support for the focus on health professionals
• There is support for ECDC to further develop EAAD materials
• There is a need of further development of the website and

additional content

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National activities

Other activities TV and radio interviews exhibition and posters campaign Launch a national AMR campaign Publication of guidelines on the use

• f antibiotics

Launch of dedicated websites competitions in schools Launch of pilot information campaigns at regional level

90.63% 71.88% 68.75% 62.50% 56.25% 40.63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Press release Press conference Scientific Conference Articles Public awareness campaign Other National activities on European Antibiotic Awareness Day in 2008

75.00% 65.63% 62.50% 59.38% 43.75% 28.13% 25.00% 25.00% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% W e b m a t e r i a l s P

• s

t e r s L e t t e r s L e a f l e t s O t h e r A d v e r t i s e m e n t s B r

• c

h u r e s T V s p

• t

Materials developed on European Antibiotic Awareness Day 2008

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Use of EAAD visuals

Other materials Swim armband Drinks coasters Presentation templates Exhibition posters Billboards Bookmarks for schools

90.63% 56.25% 53.13% 12.50% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Logo Kicking Hedgehog Sitting Hedgehog Scarf

Use of EAAD visual materials

62.50% 53.13% 46.88% 43.75% 28.13% 21.88% 18.75% 15.63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Posters Web materials Leaflets Letters Advertisements Other Brochures TV spot

Types of materials produced using the EAAD visual materials

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How to improve European Antibiotic Awareness Day?

• More online materials useful in

the future

• Earlier access to materials
• Easier access to materials
• TV spots
• Inclusion of patient testimonies

information for children

• Questionnaires for the general

public on AMR

• Translation of campaign

materials in all EU languages

• Case studies from other countries
• Identification of best practices

and key challenges

• Guidelines on processes and

methodologies

• Evidence on benefits of EAAD

campaign Materials Coordination

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ECDC activities 2009

• Evaluate 2008 activities
• Develop programme of preparatory meetings
• Develop new campaign materials
• Consolidate third party stakeholder support
• Develop opportunities for scientific publications
• Develop media hooks to raise awareness
• Benchmark knowledge, attitudes and behaviour toward

antibiotics through Eurobarometer

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New campaign materials & timing First half

Updated EAAD film for 2009 TV spots Toolkit of briefing materials aimed at healthcare professionals

Second half

EAAD banner for display in prominent locations Multi-lingual website Media toolkit, including summary of latest EARSS and ESAC data

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Multi-lingual EAAD website: a preview

Country activities to be updated by National AMR Focal Points Multi-lingual website launch in September Toolkit for briefing materials aimed at general public, primary care prescribers, TV spots and media toolkit Materials links to examples of national campaign materials from 2008

http://antibiotic.ecdc.europa.eu

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http://antibiotic.ecdc.europa.eu

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http://antibiotic.ecdc.europa.eu