Essay Question: Does The Designer Have a Social/Moral - - PDF document

Essay Presentation | Benedict Povey

Essay Question: Does The Designer Have a

Social/Moral Responsibility?

Essay Presentation | Benedict Povey

Presentation Contents

• Research Done
• Research To Do
• Plan/Structure

Essay Presentation | Benedict Povey

Research | Does the designer have a social/moral responsibility?

BBC radio 4 Woman’s Hour

Catlin Moran was asked by Jane Garvey the presenter of of the program; “Why are you so keen to be so open about your up bringing?” Her answer; “Manly when I was a girl I didn’t see anyone like me anywhere. Popular culture should be a mirror that reflects who you are, you should be able to see your self or someone like you in TV, in radio, in film, in books and magazines”. (Woman’s Hour, 2016) This is relevant because it shows the connection popular culture can have with people, which means there can easily be affects due to this connection.

The Graphic Design Reader

Introduction “in a sense, a graphic designer plumbs communications.” “a graphic designer potentially contributes to culture. ... Culture is the product of a society’s collective.” “graphic designers, serving as both primary and supporting creators, help build cultural objects” (2002, p. xiii) Here Heller talks about how graphic designers can have control over popular culture. History Lite “Students should not be encouraged to make their own Bauhaus or Dada designs … this mimicry serves no useful purpose.” “Design is only a one part surface. The other parts are the stories and contexts that derive from the cultures that produced the designs and the designers.” “History … must be about intense exploration and reflection.” (2002, p. 13) Heller describes exactly how designers might design badly. Implying that some designers maybe copy styles from past designers or design periods, he suggests that designers should consider the context of the design as this is more relevant to the practice of graphic design. This could be the source of the problem in terms of design having an affect socially. It could also be a way of solving the problem if the designer is more informed then she or he can consider the consequences more accurately. The Underground Mainstream “Commercial culture relies on the theft of intellectual property for its livelihood. Mass marketers steal ideas from visionaries, alter them slightly, if at all, then reissue them to the public as new

• products. In the process, what was once insurgent becomes a commodity.” (2002, p. 15) This

idea is important to my research because it points out that it may not be the designers fault. In addition, it shows that even thought a designer has designed with social and moral responsibility in mind their product has still been commoditized. This Is Not a Library In this chapter Heller Outlines the types of pornography and its uses on magazines. He doesn’t quite make it clear if he agrees with the use of pornographic imagery but his use of language certainly suggests that he is not happy with its place in the magazine industry. Looking back to what Garvey said about pop culture being a mirror. This is very relevant to pornographic content because viewers might try and match this content. Men and women might

• nly desire what they see in the magazines, in course creating an image of perfection that might

not be entirely realistic. (Needs more research) You’ve Got Spam Here Heller talks about (the more old fashion) use of spam emailing that now maybe more recognised as retweeting a meme. This use of sending a simple but strong, commutative image is

• Title/Chapter
• Quotes/Paraphrase
• Analysis
• Annotated Bibliography

Research Done

Essay Presentation | Benedict Povey

“Popular culture should be a mirror that reflects who you are”

Woman’s Hour. (2016) BBC Radio 4, 12

• March. Available at: http://www.bbc.co.uk/

programmes/b072hm74 (Accessed: 12 March 2016)

Natacha Frensch

“Graphic designers...help build cultural objects”

Steven Heller

Heller, S. (2002) The Graphic Design Reader. New York: Allworths Press.

Research Done

Essay Presentation | Benedict Povey

“How can a heterogeneous society develop shared values and yet encourage cultural diversity and personal freedom? Designers and design education are part of the problem and can be part of the answer.”

Katherine McCoy

Heller,S and Vienne,V (ed.) (2003) Citizen

• Designer. New York: Allworth Press

Research Done

Essay Presentation | Benedict Povey

Research Done

“Culture dose not make people. People make culture.” “Imagine how much happier we would be, how much freer to be our true individual selves, if we didn’t have the weight of gender expectations”.

Chimamanda Ngozi Adichie Chimamanda Ngozi Adichie

Ngozi Adichie, C. (2014) We Should All Be

• Feminists. London: Fourth Estate

Ngozi Adichie, C. (2014) We Should All Be

• Feminists. London: Fourth Estate

Essay Presentation | Benedict Povey

Research Done

“a typeface designed to help people with dyslexia read and write more effectively”.

Natacha Frensch

Frensch, N. (2003) Read Regular. London: Natascha Frensch

Essay Presentation | Benedict Povey

Research To Do

Design For Society Most Radical Gesture Private Eye Adbusters

Essay Presentation | Benedict Povey

Research To Do

John Hardy Elora Hardy Melati and Isabel Wijsen

Essay Presentation | Benedict Povey

Plan/Structure

Introduction

300 Words

Section 1: The Power of Visual Communication

475 Words

Section 2: The Politically Educated Designer

475 Words

Section 3: The Bad

475 Words

Section 4: The Good

475 Words

Conclusion

300 Words