SLIDE 17 HEALTH / CONSUMER NEEDS of Maternal Milk
INDONESIA
(SariHusada)
Pha Phase se 4
* S SET ET U UP P busi siness ss & nu & nutrit itiona ional l
jectives s & APP & APPLY Y st study y result sults s in t in terms ms
s Reno/In Inno, , commu mmunica ication ion sup support, , partnership ship for endorseme sement
Innovation to fill the nutritional gaps: Innovation to address the milk consumption barrier:
- Fresh fruity taste (to overpower
the nauseating effect)
- One glass a day with essential
nutrients (practical)
- Affordable price Rp 3000/day
(<10% of monthly expenditure)
Other brands: 19-27%
Pha Phase se 5
MEASU EASURE RE busi siness ss impa impact CO/CANN: 45-48 % Additional CANN: 81.5 bio IDR (6,7 M€) Volumes: 1200 Tons
(budgeted 1312)