End of the Session You own any Small Business and are struggling to - - PowerPoint PPT Presentation

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Jan 10, 2023 308 likes •529 views

The Slides Will Be Available At The End of the Session You own any Small Business and are struggling to get affordable leads via your website You are interested in becoming AdWords Qualified and offering AdWords services yourself SET UP

SLIDE 1

The Slides Will Be Available At The

End of the Session

SLIDE 2

You own any Small Business and are

struggling to get affordable leads via your website

You are interested in becoming AdWords

Qualified and offering AdWords services yourself

SLIDE 3

SET UP FOR SUCCESS…

How to set your AdWords account up to generate instant leads - within minutes

AVOID LEAKING CASH

You'll learn to avoid the 3 (extremely expensive) Common Mistakes that all new AdWords advertisers make

TOP TIPS

My 5 Top Tips to get your AdWords Account attracting motivated buyers into your website

STOP COMPETITORS

How to STOP your competitors from clicking your Adverts repeatedly and prevent them from ever seeing your ads again!

SLIDE 4

First degree in Maths, Stats, Computing to 2000
Worked in Medical Statistics between 2000 and

2003

Trained in 2003 as a teacher
Taught IT and Business in Secondary Schools
In 2006 started teaching parents after school
Investigated training adults and started freelancing
Paid £200 daily to train adults in Microsoft

packages BUT the company was charging me out at £900!

Made decision to set up my own training

company and get the whole of the £900…..

SLIDE 5

Computer Training Solutions was BORN!
I set up a website in Microsoft Frontpage
Devoured online information and courses on how

to get selling on the web

First clients were the RAC who came through and

booked 12 courses in one go

Started improving site and AdWords campaign
Spending £2k per month on AdWords
I was hooked!
Grew to 4 training centres across the UK, holding

30 scheduled courses per month within 12 months

Hit Monthly turnover of £30k within first year

SLIDE 6

In early 2008, created first public AdWords courses on the market
Developed the courses to train Small Business Owners in exactly what they

would need to know

Held bi-monthly training courses
I’ve trained:

–Other web marketing agencies such as Gold Search, Lavora, RH Advertising and many others –Marketing departments of larger companies such as Fasthosts & Names.co.uk –Ecommerce website teams such as Wheelies & David Shuttle –Dozens of Business owners in industries such as florists, locksmiths, builders, gyms, childrenswear, security companies and many many more

SLIDE 7

Published my first book in 2009 « Successful Google

AdWords Strategies »

In 2012 I wrote « How to Get Selling Fast on

AdWords!»

Also recorded AdWords DVD set in August 2009
Soon started receiving lots of referrals for AdWords

enquiries…..

SLIDE 8

From 2009 to 2012 single-handedly built the agency to

65 monthly clients

Took on 7 staff – mainly graduates I trained inhouse
Number 1 in Google.co.uk for « AdWords Managers »
Developed solid processes for every area of the business

– AdWords setup, management, and reporting

Sold the agency in November 2012 to concentrate on

consulting and training

SLIDE 9

Am the top ranked « AdWords Trainer » in

Google worldwide

Am working as a consultant with a handful of

larger clients such as Names.co.uk Web Hosting as well as other marketing agencies

Also manage a few smaller business accounts
Am developing my training courses to reach more

business owners

So, let’s get started……..

SLIDE 10

MISTAKE NUMBER 1 = NOT REALISING YOUR ADVERTS NEED TO MATCH KEYWORDS THAT PEOPLE TYPE

SLIDE 11

Keywords are the most important part
f your campaign
To start with, the Google AdWords

Keyword Tool is fine – and it’s FREE!

Enter a starting keyword phrase –

such as « Adwords Courses »

Google will come back with related

suggestions

I will now demo it

MISTAKE NUMBER 2 = NOT USING A KEYWORD RESEARCH TOOL

SLIDE 12

Choose a handful of keywords to start

with

Take out poor keywords as negatives
Save your spreadsheet and then over

the coming days go through all of them

Some keywords will become negative

keywords saving you tons of cash

Each keyword will become an Ad

Group and have a matching advert MISTAKE NUMBER 3 = NOT INCLUDING NEGATIVE KEYWORDS

SLIDE 13

ONE KEYWORD = ONE AD GROUP

In AdWords, we will now set up an Ad Group

for a keyword, with a matching advert

I will now demo adding in a new Ad Group

and at the same time we will discuss the Campaign Settings

SLIDE 14

LITTLE TIPS THAT WILL DOUBLE YOUR CLICK THROUGH RATE OVERNIGHT!

Your Keywords go in the Advert Heading
Now Use lines 1 and 2 for maximum impact
Write In Title Case = proven to increase Click

Through Rate!

Try asking a question

–Looking For AdWords Training?

Test adding figures such as dates and numbers

–London 13th & 14th May, Book Now!

Do NOT include phone numbers
Do NOT include your company name

SLIDE 15

ADDING IN NEGATIVES WILL SAVE YOU HUNDREDS OF POUNDS!

Take your list of negative keywords from your earlier

research

Add them to your Campaign
Wherever possible reduce them down to one keyword
For example all these keywords

–Free courses –Free online courses –Get courses Free

Will be replaced with the word free
I will now demonstrate where to add them

SLIDE 16

IDENTIFY THEIR IP ADDRESSES IN CLICKY

Competitors can make or break an AdWords account
They WILL repeatedly click
Stop them by getting their IP address (a number that looks like

this 19.168.25.145

You can use this tool to get it:

www.ClaireJ ClaireJarrett.com/Cl arrett.com/Clicky cky

This is code you must install on the website like Google

Analytics

Once the code is live and been running a few days, look at the

Most Active ve Visitors rs tab for suspicious repeated clicks

Write down their IP addresses

SLIDE 17

BLOCK THEIR IP ADDRESSES – FOR EVER!

Type their IP addresses into Campaign Settings – Ip Exclusions

SLIDE 18

How to avoid the top 3 mistakes all new AdWords

advertisers make

–Realise your ads MUST match your keywords –Do thorough Keyword Research –Include negative keywords

How to set up a new Campaign and a new Ad Group
How to write really great Adverts
How to prevent your competitors from clicking or even

viewing your Adverts!

SLIDE 19

NETWORKING WITH LIKEMINDED PEOPLE EXACTLY WHICH KEYWORDS TO BID UPON HOW TO TRACK YOUR RESULTS CREATE AMAZING ADVERTS KEYWORDS THAT BRING IN LEADS KEEP UP TO DATE WITH ALL LATEST ADWORDS CHANGES STEAL YOUR COMPETITORS KEYWORDS AND ADVERTS TOOLS TO BUILD HUNDREDS OF AD GROUPS FAST SET UP ADVERTS FOR MOBILE PHONES & IPADS PROCESSES FOR YOU TO FOLLOW STEP BY STEP