EMPLOYEES UNION 20,000 members 12,000 Public Service workers - - PowerPoint PPT Presentation
SASKATCHEWAN GOVERNMENT AND GENERAL EMPLOYEES UNION 20,000 members 12,000 Public Service workers CAMPAIGNS Fight Fair ITD Anti-Privatization Member Branding I Love Cornwall School Corrections Where Did the
and manage environmental disasters transferred to the Saskatchewan Public Safety Agency — a new Crown created by Sask gov’t.
bargaining unit resulting in 600 workers losing their existing benefits and employment security.
part of their current bargaining unit.
Communications.
GENESIS, FRAMING, AND GOALS: PROCESS/IMPLEMENTA TION: TARGET AUDIENCE:
Service and are allowing the employees to keep their CBA and their benefits (until 2021).
wanted campaign focused on the contracting out of IT- related jobs.
Communications.
company to film social media ad.
Regina, where public IT jobs are concentrated).
Saskatchewan (as taxpayers footing the bill for expensive consultants).
GENESIS, FRAMING, AND GOALS: PROCESS/IMPLEMENTAT ION: TARGET AUDIENCE:
campaign once the 2020-2021 Public Accounts to be released.
wanted to build stock photo library with actual members.
public services leading up to provincial election.
members in our campaigns
valued.
and polling.
a star to deliver the TV script)
GENESIS, FRAMING, AND GOALS: PROCESS/IMPLEMENTATI ON: TARGET AUDIENCE:
members
T
budget for Cornwall Alternative School.
(for now)
doesn’t cut funding in the future.
GENESIS, FRAMING, AND GOALS: PROCESS/IMPLEMENTA TION: TARGET AUDIENCE:
Corrections Campaign Working Committee in response to challenges expressed by corrections officers.
perception of corrections officers.
more than just guards.
allocation of government resources.
Communications.
Working Committee selected direction
GENESIS, FRAMING, AND GOALS: PROCESS/IMPLEMENTA TION: TARGET AUDIENCE:
fiscal mismanagement
from the government
Communications on digital and radio ads
GENESIS, FRAMING, AND GOALS: PROCESS/IMPLEMENTA TION: TARGET AUDIENCE: