EL PASO MASS TRANSIT DEPARTMENT TRANSIT BOARD ACTION DATE - - PDF document

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EL PASO MASS TRANSIT DEPARTMENT TRANSIT BOARD ACTION DATE - - PDF document

Oct 30, 2023 23 likes •164 views

EL PASO MASS TRANSIT DEPARTMENT TRANSIT BOARD ACTION DATE REFERENCE NO. SUBJECT: ITEM NO: Presentation and discussion on Sun Metros 05 -10-11 11 43 7 FY 2011-2012 Marketing Plan BACKGROUND: Presentation and discussion on Sun

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SLIDE 1

EL PASO MASS TRANSIT DEPARTMENT

TRANSIT BOARD ACTION

DATE

05 -10-11

REFERENCE NO.

11 – 43

SUBJECT:

Presentation and discussion on Sun Metro’s FY 2011-2012 Marketing Plan

ITEM NO:

7

BACKGROUND:

Presentation and discussion on Sun Metro’s FY 2011-2012 Marketing Plan Contact person: Jay Banasiak, Director, (915) 534-5810 Laura Cruz-Acosta, Public Affairs Coordinator (915) 534-5803

RECOMMENDATION:

DISPOSITION BY TRANSIT BOARD: APPROVED SECRETARY OTHER (DESCRIBE) SUBMITTED BY: DATE:

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SLIDE 2

Sun Me tro Ma rke ting F Y 2011- 2012

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SLIDE 3

Ma rke ting Dire c tive Co unc il dire c te d Sun Me tro during b udg e t se ssio ns to re ta in sa le s e xpe rtise to ma rke t a nd pro mo te e xisting se rvic e s a nd to ide ntify

  • ppo rtunitie s fo r ne w se rvic e s.

04.12.11 2

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SLIDE 4

Ma rke ting Dire c tive T

  • a ddre ss the dire c tio n

fro m Co unc il Sun Me tro se t a side $100,000 to c o ntra c t a c o mpa ny to pro vide the e xpe rtise .

04.12.11 3

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SLIDE 5

Contra c t vs. Hiring Sun Me tro c o ntra c te d JAVA Ma rke ting b e c a use it wo uld pro vide the City with mo re c o st e ffe c tive a nd fle xib le o ptio ns within c o nstra ints o f b udg e t.

04.12.11 4

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SLIDE 6

About JAVA Ma rke ting JAVA Ma rke ting is a lo c a lly

  • wne d priva te c o mpa ny b a se d

in E l Pa so with pro fe ssio na l e xpe rtise a nd re so urc e s to pro vide sa le s a nd ma rke ting suppo rt to a c hie ve g o a ls o f Ma rke ting o b je c tive s.

04.12.11 5

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SLIDE 7

JAVA Ma rke ting T a sks

  • I

nc re a se the lo c a tio n o f pa ss sa le o utle ts

  • Ride the b us to pe rfo rm surve ys to c le a rly

ide ntify a nd unde rsta nd c usto me r wa nts a nd ne e ds a s it re la te s to tra nsit

  • De ve lo p pro mo tio na l stra te g y te mpla te

fo r limite d-e xpre ss se rvic e s using T e xa s T e c h/ UMC E xpre ss (Ro ute 26)

  • De ve lo p ma rke ting stra te g y te mpla te fo r

spe c ia l ro ute s using Ro ute 204 Glo ry Ro a d/ UMC E xpre ss Ro ute

04.12.11 6

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SLIDE 8
  • De ve lo p ta rg e t stra te g y te mpla te fo r

Unive rsity E xpre ss (Ro ute 70)

  • Pro po se pro mo tio na l initia tive s fo r fixe d -

ro ute se rvic e s

  • De ve lo p F
  • rt Bliss ma rke ting stra te g ie s to

pro mo te b e tte r utiliza tio n o f c urre nt se rvic e

  • De ve lo p a te mpla te fo r me a suring

pro g re ss o f pro mo tio na l e ffo rts a s it re la te s to Sun Me tro o ve ra ll ride rship

  • Utilize ma rke ting te mpla te s fo r o the r

e mplo ye rs (e .g . UT E P)

04.12.11 7

JAVA Ma rke ting T a sks (c o nt.)

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SLIDE 9

Ma rke ting Obje c tive 1 I mpro ve visib ility a nd a c c e ssib ility

  • f e xisting fixe d -ro ute se rvic e s in

a n e ffo rt to inc re a se ride rship

  • Sc he dule b o o ks/ time ta b le s
  • Go o g le T

ra nsit

  • We b site impro ve me nts
  • Additio na l pa ss sa le o utle ts
  • I
  • Sto ps
  • Se rvic e info rma tio n a t she lte rs

04.12.11 8

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SLIDE 10
  • T

ime ta b le s a t se le c t b us sto ps witho ut she lte rs

  • Bus sto p ro ute pla c a rds (100 pe rc e nt)
  • Ma rke t e xpre ss ro ute s
  • Ma rke t Pa rk a nd Ride (We stside , Missio n

Va lle y, Glo ry Ro a d, E a st Side , Unio n Pla za )

  • Ride va rio us ro ute s to pe rfo rm surve ys to
  • b ta in e sse ntia l da ta

– Custo me r’ s e xpe rie nc e – Custo me r’ s se rvic e re q uire me nts – Wha t c a n Sun Me tro a ddre ss to impro ve

  • ve ra ll se rvic e

04.12.11 9

Ma rke ting Obje c tive 1 (c o nt.)

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SLIDE 11
  • Re a c h o ut to re ta ile rs a nd

b usine sse s a lo ng hig h ride rship c o rrido rs a nd spe c ia l/ ro ute s to de ve lo p re la tio nships

  • Ma rke t to F
  • rt Bliss c o mmunity
  • Ma rke t spe c ia l/ e xpre ss ro ute s

Ma rke ting Obje c tive 2 F urthe r Sun Me tro se rvic e s a nd impro ve ride rship b y de ve lo ping ta rg e te d o utre a c h e ffo rts

04.12.11 10

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SLIDE 12

Ma rke ting Obje c tive 2 (c o nt.)

  • Suppo rt la rg e e ve nts b y wo rking with

CVB, UT E P a nd o the r e ntitie s (e .g . fo o tb a ll g a me s, K idspa lo o za , Sun Bo wl, Mo nste r T ruc k, Ne o n De se rt Music F e stiva l, e tc . )

  • E

xplo re nig ht se rvic e

  • Pub lic -Priva te pa rtne rships with UT

E P a nd

  • the r ma jo r e mplo ye rs a nd b usine sse s
  • Hig hlig ht g re e n e ffo rts a nd re duc tio n o f

tra ffic c o ng e stio n

04.12.11 11

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SLIDE 13

Ma rke ting Obje c tive 2 (c o nt.)

  • I

mple me nt ne w re a l-time pa sse ng e r info rma tio n syste m – We b -b a se d pro g ra m fo r fixe d ro ute a nd pa ra tra nsit – Ac c e ssib le via PDA a nd sma rt pho ne s – ADA I nte ra c tive Vo ic e Re spo nse (I VR) a c c e ssib le

04.12.11 12

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SLIDE 14

Que stions?