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Effective Online Outreach: Tools & Tactics for Connecting - - PowerPoint PPT Presentation
Effective Online Outreach: Tools & Tactics for Connecting - - PowerPoint PPT Presentation
Effective Online Outreach: Tools & Tactics for Connecting Communities and Collections Kenn Bicknell Metro Transportation Library June 29, 2017 Things are not always what they appear to be. Myth vs. Reality 9,000 employees, plus: Metro
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Myth vs. Reality
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Metro Library serves...
9,000 employees, plus: Contractors Consultants Educators Students Transportation agencies & libraries Transit advocacy organizations Journalists & other media History enthusiasts with… 2 full-time librarians !
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The traditional service model will not work!
But how can we align resources with expectations of a diverse audience and increasingly sophisticated audience?
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Challenges Breed Opportunities
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”BETTER THAN FREE” GENERATIVE VALUES
- 1. Immediacy
- 2. Personalization
- 3. Interpretation
- 4. Embodiment
- 5. Authenticity
- 6. Accessibility
- 7. Findability
- 8. Patronage
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IMMEDIACY
❖ We live in an “expectation economy” ❖ We should embody several time-sensitive values
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PERSONALISATION
❖ Customised information delivery tailored for needs and proficiency ❖ Your relationship with the Internet is not a conversation
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INTERPRETATION
❖ Providing information is not enough! ❖ The value of expertise + evaluation + context is “better than free”
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AUTHENTICITY
❖ Libraries are committed to accuracy ❖ Free information is great, but even more valuable from a trusted source
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ACCESSIBILITY
❖ Ownership & maintenance are diminishing in value ❖ “24/7” access and portability are increasing in value
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FINDABILITY
❖ Access is worthless without the ability to locate ❖ Focusing on discovery increases value exponentially
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EMBODIMENT
❖ Preservation is more important than ever ❖ But what is “permanent”?
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PATRONAGE ”
❖ Money can’t buy patrons that market your products and services ❖ Usage that amplifies the importance of
- ther values
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High-interest collection! High-level skills! Interdisciplinary focus! Strong professional network!
Assessment: What do we have?
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OUR STRATEGIC DIRECTIONS
Strategic Collaboration News Aggregation & Dissemination Community Curation
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News Aggregation & Dissemination
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Disruption of news access
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Digital Newspaper
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Customized Content Each Day
http://headlines.metroprimaryresources.info/#/
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Pinned Tweet
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Unintended consequences
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Community Curation
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Local history advocacy
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New media partnerships
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Telling our stories (1904)
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Telling our stories (1924)
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Interactive timelines
http://www.tiki-toki.com/timeline/entry/49819/Metro-Transportation-Library-and-Archive-History-of-Transit-in-Los-Angeles
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Interactive family trees
http://www.peopleplotr.com/plot/entry/10814/Los-Angeles-Transit-Agencies/
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Timelines & the Exo-Library
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Unintended consequences
WOW !
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Strategic Collaboration
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Historypin
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Augmented reality
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Leveraging local history
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Online calendar
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Storytelling opportunity
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Local history goes viral
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Collaborative digitization
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Exploit embedded resources
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Lasting partnerships
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One resource goes a long way
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Unintended consequences
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Getty Museum...and beyond
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U.S. National Building Museum
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➔Second Life (augmented reality) ➔WikiSpaces (knowledge base) ➔MySpace (social- networking)
Learning from mistakes and failure
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SO: What can we do together
to increase our IMPACT?
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FROM INNOVATION to RELEVANCE...
MUSEUMS LIBRARIES ARCHIVES
...and beyond!
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https://twitter.com/PlattevillePL/status/836237635802677248
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