Ef Effective Ma Marketing Creating an Engaging Environment Carol - - PDF document

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Ef Effective Ma Marketing

Creating an Engaging Environment

Carol Gilbert, M.Ed, SNS

1 Fo Focus Points

• Identify components
• f marketing to

increase participation

• Implement marketing

strategies

• Create dining area

synergy

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2 “The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.”

Peter Drucker

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Ma Marketing ng

• Identify target

audience(s)

• Identify the GOAL
• Develop a plan

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Wh Who is your target au audience?

• Students
• Parents
• Administrators
• Teachers

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Planting the Seeds of Food Service Excellence™

Baby Boomers – Born 1946 to 1964

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Defining Moments JFK Assignation, Moon Landing, Sexual Revolution, Vietnam, Civil Rights Communication In person Messages that motivate You are valued You are needed Feedback & Rewards Title recognition Don’t appreciate it Money Spending Trends Debt, homeowners

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Planting the Seeds of Food Service Excellence™

Generation Xers —Born 1965 to 1980

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Defining Moments Challenger explosion, Berlin Wall, Latchkey kids, MTV, Divorce Communication Direct, immediate Messages that motivate Do it your way Forget the rules Feedback & Rewards Sorry to interrupt, but how am I doing? Freedom = Best reward Spending Trends Education- their children are in college Still paying off their student loans

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Planting the Seeds of Food Service Excellence™

Generation Y - Born 1981 to 2000

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Defining Moments 9/11, Social Media, School shootings Communication Email, Voice Mail Messages that motivate Working with other bright, creative people Feedback & Rewards Whenever I want it At the push of a button Meaningful work Spending Trends Half of $ spent on eating out Cell phones, technology Experiences rather than ‘stuff’

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Planting the Seeds of Food Service Excellence™

Generation Z Born 2001 - Current

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Defining Moments School shootings, Constant threat of terrorism, Great recession Communication Highly connected New tools needed Electronic – Social Snapchat Messages that motivate Technologically savvy Use your creativity, multi-task Feedback & Rewards Don’t overlook my contributions Recognition for creativity Spending Trends Products and services Online at sites with physical stores Authentic- worthy of their time, money, values

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GO GOAL

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• Specific
• What do you want

to achieve?

• Timeline
• Realistic

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Id Identif tify th the GO GOAL

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• Increase

participation?

• Feed in classroom?
• Implement online
• rdering?
• Social distancing in
• ur ‘new normal’?

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Ma Marketing ng

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Br Brain instor

• rm!
• What if…and.....
• No idea is a bad idea
• Think OUTside the Box

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Ma Marketing ng Plan

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• Involve staff
• Create menu
• Promote event
• Decorate
• Set the scene

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In Involv

• lve St

Staff

• Build positive

interaction

• Be courteous
• Communicate

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Cr Create Appealing Menus

• Include
• Customer favorites
• New ideas
• Creative packaging
• Tantalize with

adjectives

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16 Cr Create Appealing Menus

Turkey w/ Gravy Mashed Potatoes Stuffing Roll Apple Choice of Milk

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Roast Tom Turkey with Gravy Pilgrim Potatoes Indian Corn Baked Stuffing Cornucopia of Fruit Fresh Milk

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Si Signag age

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Professional Engaging Bright colors Supports goals

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Ma Marketing ng

• Decorate
• Seasonal
• School events
• Student artwork
• Bulletin boards

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Se Set t th the Sce Scene

• Walk through
• Lighting
• Declutter

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Sa Savvy Marketin ting

• Focus groups
• Acknowledge customers
• Keep customers informed

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Sa Savvy Marketin ting

• Enthusiasm
• Over the top customer

service

• Review after event
• Success = Returning

customers

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Pl Plan an, , Pl Plan an, , Pl Plan an

• Write the menu
• Staff involvement
• Plan the decorations
• Involve students, focus

groups

• Communicate

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CO CONGRATULATIONS Yo You’ve Successfully Created an Engaging Program!

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