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eCommerceSimplified Safe Harbor This presentation and the accompanying slides (the Presentation), which has been prepared by iStreet Network Limited (the Company), solely for information purposes and do not constitute any offer,


  1. eCommerceSimplified

  2. Safe Harbor This presentation and the accompanying slides (the “Presentation”), which has been prepared by iStreet Network Limited (the “Company”), solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment whatsoever. No offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the Company. Our actual results may differ materially from those included in this presentation for a variety of reasons, including, but not limited to - changes in political, business, and economic conditions; foreign exchange rate fluctuations; the impact and integration of recent and future acquisitions; our need to successfully react to the increasing importance of mobile payments and mobile commerce and the social aspect of commerce; an increasingly competitive environment for our businesses; the complexity of managing an increasingly large and growing enterprise, with a broad range of businesses; our need to manage regulatory, tax and litigation risks (including risks); and our need to timely upgrade and develop our systems, infrastructure, and customer service capabilities at reasonable cost while maintaining site stability and performance and adding new products and features. This presentation also contains product demonstrations (or reference to such new products), some of which are conceptual and may not be developed or launched in the same form, with all of the same features or at all. The Company assumes no obligation to update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.. eCommerceSimplified

  3. Group Evolution YEAR R 2012 YEAR R 2001 2001-08 08 Comes Out of Financial Sickness & sets up Digital & eCommerce API & Intermediate business runs division; Fully exited API & into rough weather and company Intermediate Business turns sick; Continues with Job Work YEAR R 1995 Sets up GMP standard API & Intermediate manufacturing plant in Gujarat YEAR R 1986-88 88 Incorporated in 1986 and started trading in API & YEAR R 2008 2008-09 09 intermediates in 1988 Clears all debts & outstanding and the company becomes YEAR R 1999 debt-free Promoted India’s 1 st Online YEAR R 1992-94 94 Chemical Trading Portal PwC – as a strategic partner Converted into Public Ltd company in 1992 and raised funds through IPO in 1994 eCommerceSimplified

  4. Digital & eCommerce YEAR R 2011 Pioneered flash sales to ship Managed India’s largest online 4,000-6,000 items a day on eBay auction for IPL 2011 involving BCCI & Volkswagen YEAR R 2008 2008 Evolved the eBay "Trading Assistant" model. Delivered eCommerce to 100s of brands under this model till date YEAR R 2014 Launched iStreet Bazaar India’s 1st internet Retail Store YEAR R 2012 Set up stores through network partners in Gujarat, Maharashtra & Rajasthan. No of stores - 1,001 as on Jan 31, 2015 Created online jewelry configurator and sold loose diamonds online with IDEX India and eBay India Selected as the Selected to present at YEAR R 2007 2007 YEAR R "Startup of the Year the Web Summit in Set up "India Street" - Grocery 2014 " by Silicon India Dublin, Ireland products shipped from India to 2013 Set up online auction across the world stores under the "cash in your attic" program Company Name changed to “iStreet Network Limited” eCommerceSimplified

  5. Retail Landscape eCommerceSimplified

  6. Evolution of Retail Developed Countries Digital Retail Modern Retail Retail eCommerceSimplified

  7. Retail in India Indian Retail One of the major pillars 13~15% of GDP eCommerceSimplified

  8. Retail in India Indian Retail ~US$500bn (Rs. 30 lacs crores) eCommerceSimplified

  9. Retail in India eTailing Modern Retail 0.4% 8% Mom & Pops 91.6% eCommerceSimplified

  10. India Retail – an overview +82.7% 85.0% Retail Market Size (USD Bn) Organized Retail Penetration 950 40.0% 520 30.0% 20.0% 8.0% India China Indonesia Thailand USA 2013 2018E Organized Retail 8.0% Revenue Share in Retail 6.0% 3.0% Food & Grocery - 60% 11.0% Apparel – 8%, 4.0% Category Mobile & Technology 6% 3.0% Food Service – 5% 5.0% 60.0% Con. Electronics – 4% Pharmacy – 3% 8.0% Jewelery – 3% 92.0% Others – 11% Unorganized Retail Source – Industry reports eCommerceSimplified

  11. Evolution of Retail - India India • Indian Retail Segment - Mom & Pops Stores, which are traditional family owned store, 96% of which is less than 500 sq. Feet • Modern Retail though expected to be replace mom & pop stores, struggles to expand its share • eTailing started growing since 2010, currently contributing negligible, though growing at a very fast pace eCommerceSimplified

  12. Moms and Pop Stores - the King without Crown Convenient 14 million Neighbourhood stores Store Driven by trust & Quick response Low operational cost 14 million Mom and Pop Stores in India are consumers’ most trusted point of buying But ... have limited product offering eCommerceSimplified

  13. Common Man of India Common Man buys from ‘Mom & Pop’ store Common Man popular image created by Late Shri R.K. Laxman. The same is used here just as a symbol and is not our property. eCommerceSimplified

  14. Who is the Common Man of India  Common Man may be any person living in Urban, Tier 2, Tier 3 cities including Villages & towns  Common Man has aspirations and hopes  Common Man is a follower rather than creator or believer  Is 95% of Population of India who have yet not been touched by eCommerce in its present & available avatar  Is largely dependent on Mom & Pop stores for its needs Common Man popular image created by Late Shri R.K. Laxman. The same is used here just as a symbol and is not our property. eCommerceSimplified

  15. Adoption of new formats of Retail Common Man far away from • Modern Retail • Digital Retail Common Man popular image created by Late Shri R.K. Laxman. The same is used here just as a symbol and is not our property. eCommerceSimplified

  16. Why he has not moved beyond Mom & Pop Very low per capita Modern Retail space 95% of Population in India LFR – Perceived as Stores for select FEWs i.e. Common Man Has Limited access to plastic monies Mom & Pop Consumer Is E-illiterate Does not have internet connectivity Prefers human interaction while transacting Looks for trust factor while transacting on Internet Confluence of Digital Retail & Indian psyche is a mismatch; it needs an innovative and differentiated platform eCommerceSimplified

  17. A Revolutionary concept eCommerceSimplified

  18. iStreet Bazaar is an Internet Retail Store in a neighborhood where a common man can buy products, ONLINE (with assistance) eCommerceSimplified

  19. Digital Retail – driven by Mom & Pop – Technology convenient Stores Modern Retail – large offering / choice Changing the Retail landscape of India with a unique India centric approach eCommerceSimplified

  20. iStreet Bazaar – a Physical Digital Amalgamation eCommerceSimplified

  21. iStreet Bazaar - Unique proposition Facilitating Enhanced Shopping Experience Neighborhood Competitive Store Pricing Single stop for Hassle free & multiple type highly of products convenient Assisted Your Text Goes here. Download this awesome Trust with diagram. Bring your eCommerce presentation to life. the seller Get Quote Safe, Secure & Access to Global and Local Authentic Brands Harmonious convergence of Physical & Digital shopping eCommerceSimplified

  22. Win-Win for all stakeholders Access to Global & Local Brands Business with high return on Investment at attractive prices Network Partners Customers Brands Opportunity to cater to 95% of the untapped population of India • Low Investment in setting up store • Creation of Brand equity via deeper • Quality Products at competitive Penetration in Indian market Pricing • Branding & Advertising to be • Development of Loyal Customer Base • Wide variety and Choice undertaken by iStreet Bazaar • No Inventory Management & • High level of trust and Supply Chain Management familiarity in transactions • Low Risk & Quick to start The model of iStreet Bazaar is a win-win proposition for all stakeholders eCommerceSimplified

  23. Physical-Digital Convergence Few Examples .. eCommerceSimplified

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