E commerce O Opportunities and challenges t iti d h ll - - PowerPoint PPT Presentation

e commerce o opportunities and challenges t iti d h ll
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E commerce O Opportunities and challenges t iti d h ll - - PowerPoint PPT Presentation

E commerce O Opportunities and challenges t iti d h ll Westminster e forum virginie.alloo@cullen international.com London, June 7, 2011 The opportunity The opportunity Global e commerce statistics 600 500 400 300 $536 bn $487


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SLIDE 1

E‐commerce O t iti d h ll Opportunities and challenges

Westminster eforum virginie.alloo@cullen‐international.com London, June 7, 2011

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SLIDE 2

The opportunity The opportunity

600

Global e‐commerce statistics

400 500 $487 bn $536 bn 300 $386 bn $439 bn $487 bn 100 200 100 2009 2010 2011 2012 2009 2010 2011 2012

Source: Forrester 2010 & 2009 – Online retail forecast

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SLIDE 3

Key factors of success Key factors of success

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SLIDE 4

Goods and services ordered online

3% 2%

Travel, holiday, accomodation Clothes, sports goods

14% 5% 5% 4% 3%

Clothes, sports goods Household goods Tickets for events

13% 8% 5%

Books, newspapers Films, music Computer & game software Electronic equipment

10% 8%

Computer hardware Telecommunications services

10% 9% 9%

Food or groceries Shares, insurance & financial products Other

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SLIDE 5

From e‐commerce to m‐ and f‐commerce

ce

  • Mobile banking

M bil t t i t

ce

  • 700 million

Facebook users

mer

  • Mobile entertainment
  • Mobile info services
  • Mobile marketing

mer

Facebook users

  • 50% of them logged

in everyday

  • mm
  • Mobile marketing
  • Mobile shopping
  • Mobile ticketing
  • mm

in everyday

  • 28% check their

Facebook profile on

M‐co

Mobile ticketing

F‐co

smartphone before getting out of bed

M

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SLIDE 6

Online market in the big 5 g

f / 70% 80% Percentage of individuals ordering goods/services online UK 50% 60% 70% DE UK 40% 50% FR 20% 30% ES IT 0% 10% IT 2008 2009 2010

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SLIDE 7

National versus cross‐border online shopping shopping

National online purchases National online purchases Cross‐border online purchases

47 53 38 33 13 21 9 9 FR DE IT ES UK EU27 6 4 6 7

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SLIDE 8

Level of trust Domestic vs cross‐border online shopping Domestic vs cross‐border online shopping

Level of trust on online domestic/cross‐border Level of trust on online domestic/cross border shopping

UK E27

More confident in a domestic seller

ES

Equally confident

DE IT

More confident in a seller from another EU country

FR DE

No answer

10 20 30 40 50 60 70 80

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SLIDE 9

Why not trust online cross‐border shopping ? shopping ?

Totally agree Tend to agree Tend to disagree Totally disagree No answer

5 5 6 17 17 24 18 21 24 25 25 23 34 32 24

Worried about scams or frauds Worried about complaints procedures, returns Worried about the delivery p ,

  • f faulty goods
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SLIDE 10

Key issues for an EU online single market

  • Consumer trust in an online single

market

  • Language

l

Business

  • Delivery
  • Security of payment systems

challenges

  • VAT
  • VAT
  • EU contract law
  • Consumer rights

C ll ti d ADR /ODR

Regulatory

  • Collective redress – ADRs/ODRs
  • Personal data protection
  • Fight against piracy and counterfeiting

challenges

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SLIDE 11

Major developments in 2011 Major developments in 2011

Selling online and Liability of intermediaries

Privacy and security

Selling online and payments

  • Online single market
  • Online contracting rules

Liability of intermediaries

  • Spams
  • Illegal and harmful content

C t f iti d Pi y y

  • Data breach notification
  • Cloud computing –

applicable law

  • Online contracting rules
  • Online consumer rights
  • ADRs /ODRs– collective

redress

  • Counterfeiting and Piracy

applicable law

redress

Review of the e‐commerce directive N i ht di ti Review of data protection directive New consumer rights directive p Review of data retention directive New IPRs strategy

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SLIDE 12

Thank you for your attention !!