Distribution Backbone Project July 14, 2011 Part 1 One Backbone: - - PowerPoint PPT Presentation

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Sep 18, 2023 40 likes •141 views

Distribution Backbone Project July 14, 2011 Part 1 One Backbone: Two Sony Initiatives Although the distribution and production segments of the backbone will be integrated, two different implementation approaches are being utilized. This

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July 14, 2011

Distribution Backbone Project Part 1

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Although the distribution and production segments of the backbone will be integrated, two different implementation approaches are being utilized. This presentation’s focus is on the Distribution Backbone.

One Backbone: Two Sony Initiatives

Viewing

Media Backbone Conductor Distribution Backbone

Professional Solutions Group (B2B)
Sony Pictures Entertainment

On-Site Software Platform

Local, networked deployment
Requires new CapEx / on-site infrastructure
Some functions may adapt as cloud

services

Sony Pictures Entertainment
Sony DADC

Business Process Outsourcing (BPO), Cloud-based Services

Online, remote access service utility
Scalable, centralized infrastructure with

economies of scale

OpEx only

2 Sony Proprietary and Confidential Content Capture Master Generation Master Ingest Ordering & Content Processing Fulfillment Archive Digital Inventory Mgmt Publish

Post-Production

Editorial
Digital Intermediates
Digital Effects
Etc.

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Distribution Backbone (DBB) Objectives & Value Proposition

Business Objective

In partnership between SPE & DADC, create a fully integrated file-based content supply chain solution for media distribution

Approved by Sony Corp Investment Committee in April CY09
Each company brings its strengths and experience to create a unique offering
SPE to lead the development, provide industry knowledge, and be an anchor client
DADC to market and deliver the service, leveraging service provider strength, global reach,

supply chain expertise & principles

Benefits for DBB Clients (including SPE)

Benefit Type Business Benefit

Reduce Costs

Minimize number of Video Masters and clones
Reduce physical media & shipment charges
Reduce recurring vendor charges

Time to Market

More efficient manufacturing
Direct delivery to clients, bypassing traditional shipping and customs

Visibility

Greatly improve visibility to orders and inventory

Quality

Eliminate tape to file conversions

3 Sony Proprietary and Confidential

SLIDE 4

SKUs

General Timelines

30,000 10 Days 2,100,000+ 10 Days

Content Owners provide core assets, metadata

240,000+ 20 Days

Vendors provide audio, subs, captions, elements Significant differentiations in technical specs and metadata requirements

Hundreds of thousands of

assets

Different source providers
Numerous formats
Lots of specialized tools
Unique package specs for

each distributor

Complex rights management
Compressing release windows
Metadata management
Channel tailored marketing

collateral

Changing technical standards
Packaging and revisions
Myriad of delivery tools

Content Prep & Delivery

DBB Opportunity: Challenges Faces Content Providers and Aggregators

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5 Sony Proprietary and Confidential

Distribution Backbone Conceptual Overview

Distribution Clients

Business Services

(Order Management, Library, Reporting, Financials, Physical Asset Mgmt) Media Vault

(Multi Tier)

Content Processing

(Core Media)

Infrastructure & Operations

Ingest

(Content and Metadata)

Services Platform

(Workflow Orchestration, Manufacturing, Security) Acquire Content (Highest Quality)

Distribution Requests

Package Assembly

(Trailers, Box Art, Meta-data)

Delivery DMG Integration

(i.e EAGL, ACORN)

GPMS

(i.e. Title data, Alphatization) EST Blu-ray/DVD TV Ancillary Mobile VOD Networks

1 2 3 4 5

SLIDE 6

6 Sony Proprietary and Confidential

Content Creation and Distribution:: an Asset View

*** Diagram from ETC IMF Contributors Presentation

SLIDE 7

7 Sony Proprietary and Confidential

Workflow Overview

Cloud-based Services: The DBB is an online, remote service utility powering the digital content supply chain

Solution Architecture: Open & flexible SOA with workflow orchestration Automated: DBB is the first solution to truly automate the entire fulfillment process Intelligent Inventory: Inventory metadata to improve “workability” Execution Optimization: Eliminates redundant actions increasing processing efficiency Ground-up, Multi-tenant Architecture: Key learnings from previous industry efforts. Modular design and logical security allows leverage of economies of scale

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Reference Architecture

SLIDE 9

Distribution Backbone Connectivity Strategy

9 Sony Proprietary and Confidential

SLIDE 10

10 Sony Proprietary and Confidential

Release 1 Services Overview & Demo

Order Management Portal (status, dashboards) Digital Inventory Management Automated Content Processing to Client Specification Packaging to Client Specification (XML, Images, Trailers) Content Delivery (File, Physical Prep) Technical Client Onboarding) Customer Service Desk (e.g. order support)

1. Transcode
2. Basic Content Assembly
a. Logos, Cards, Blacks, Bars &

Tones, Slates

3. Audio Layback for conformed

tracks

4. Forensic watermarking

(Civolution)

5. Watermarks/Overlays
6. Closed Captioning Insertion
7. Subtitles as burned-in