SLIDE 1
2
Relationship of Trust with Investors
- “People don’t buy a product: they buy a promise” (Alexa
Fasse, PC World, March 2004)
- An intermediary or issuer offers a service or product that
must contain a promise of quality
- An investor prefers a product or market to another
because of the promise of quality, sometimes called “confidence”
- Issuers that tap public capital offer a promise of a share
in their future business based on continuing trust
- All brokers, sponsors, investment banks, accountants,
lawyers and regulators have a relationship of trust with investors
- Recent litigation and prosecution of intermediaries