Disclaimer This document contains certain forward-looking statements based on current expectation of MRSSIndia. Actual results may vary significantly from the forward-looking statements in this document due to various risks and uncertainties. These risks and uncertainties include the effect of economic and political conditions in India, and outside India, new regulations and government policies that might impact the business of MRSSIndia, the general state of the Indian economy and the management’s ability to implement the company’s strategy. MRSSIndia doesn’t undertake any obligation to update these forward-looking statements. This document does not constitute an offer or recommendation to buy or sell any securities of MRSSIndia or any of its subsidiaries or associate companies. This documental so doesn’t constitute an offer or recommendation to buy or sell any financial products offered by MRSSIndia . Prospective investors will be expected to have conducted their own due diligence investigation regarding these and all other matters pertinent to investment in the Company. 2
Content MRSS Introduction 4 1 Business overview 2 6 Industry Trends 3 11 Techniques We Use 4 17 Our Clients 5 20 Our Promoters & Executive Board 6 22 Financial Highlights 7 27 The Road Ahead 8 35 Awards and Ratings 9 39 3
MRSS Introduction 4
Brief Introduction • MRSS INDIA: largest independent Market Research Agency in India • Offering includes a wide range of Qualitative and Quantitative Research Services nationally and internationally. • Expertise in communities. mobile and online panels for quicker and richer contact with consumers. • MRSS is a part of Majestic MRSS • Relying exhaustively on usage of technology for data acquisition thereby ensuring reliability, external validity as also faster turnaround time. 5
Business overview 6
Importance of Market Research Clients’ information Audiences are Consumers are buying increasingly screen, and insights needs in new ways, across new platform and are increasing channels device agnostic 7
Business overview Business model MRSS India has a robust business model with defined workflows to ensure a timely and efficient delivery of Services. Presentation/ Project Business RFQ Proposal execution Development MRSS India generates The pre-engagement MRSS India prepares a Once the mandate is won, the new clients by a variety of presentation/proposal consisting of: process begins with experienced qualitative and/or methods including: MRSS India receiving quantitative teams in the a Request For respective geographies will run Quotation (RFQ) from the project. potential customers. Design & Study Its brand name Word of mouth methodology of in the market deliverables study Reduction in credit risk Targeted Regular Remaining pitching to 50% payment participation in Project Costing Study duration 50% payment short listed upfront events on completion potential clients The Company usually The engagement success is usually approaches larger dependent on the quality of the international corporates. proposal, price, relationship with client and the track record of the firm. Source: Management disclosures 8
Business overview Overview of service offerings Comprehensive suite of end to end service offerings MRSS India offers a broad suite of customized solutions that cater to business at various stages of product development or launch. The Company focuses on market research, advertising research, brand research and consumer research, but also offers an array of other research services to assist companies in developing more successful products and stronger brands. From pre-production market sizing to post-product launch monitoring, MRSS India has the appropriate resources and regional expertise to provide tailored solutions for its clients. 1 2 3 4 Pre-product Advertising & product Product development & optimization Post-product launch monitoring development stage positioning New Product Mobile & Real- Sensory & Brand Tracking & Development & Time Data Market Scoping Ideation Communications Monitoring Analytics Testing Consumer Volumetrics 3D Brand health tracking Sensory Perception analyser Wakoopa (Path to Purchase) Consumption Sensory Lab landscaping Mystery shopping Consumer Curious Mobile Advt. Effectiveness Analytics Emotion measurement Usage & Eye tracking Conjoint analysis studies attitude studies 9
Broad suite of end-to-end research service offerings Services offered Value to clients End-to-end service Pre-product Market scoping development stage offerings Wide array of research Sensory & Ideation Product development & methods optimization New product development & testing Specifically tailored solutions Advertising & product Brand communications positioning Quantitative and Qualitative Tracking & Monitoring Outputs Post-product launch monitoring Mobile & real-time data analytics Source: Management disclosures 10
Industry Trends 11
Industry Trends Global Market Research Turnover (Us$m) Global Market research Turnover 2014 50,000 45,000 Middle East, 43,864 43,285 Latin 1% 40,000 Africa, 1% America, 4% 39,660 39,466 35,000 Asia Pacific, 34,544 14% 30,000 25,000 North America, 43% 20,000 15,000 US$ 43,864 Million 10,000 Europe, 37% 5,000 North America Europe Asia Pacific - Latin America Africa Middle East 2010 2011 2012 2013 2014 12
Asia Pacific is one of the most optimistic regions Net Growth Rates India Market Research Turnover (Adjusted for Inflation) (US$m) 300 10.00% 9.10% 263 267 252 249 250 8.00% 200 6.00% 170 150 4.00% 100 2.60% 2.00% 1.70% 50 0.30% 0.10% -0.30% 0.00% - 2010 2011 2012 2013 2014 North Europe Asia Latin Africa Middle World America Pacific America East -0.90% -2.00% 13
India Ranked 17th as Per Market Size MR as % of Advertisement spend 180,000 25% 160,000 20% 140,000 19% 120,000 16% 15% 14% 100,000 11% 80,000 10% 60,000 40,000 5% 5% 20,000 - 0% India USA U.K. Germany France Ad Spend Market Research MR as a % of Ad spend 14
India Ranked 17th as Per Market Size Spend By Client Type (%) Research Insti., 18% Advt. Agencies, 1% Manufacturing, 47% Media, 5% Public Sector, 6% Telecommunications, 6% Utilities, 1% Financial Services, 2% B2B, 4% Wholesale and Retail, 10% 15
India Ranked 17th as Per Market Size Breakdown of Manufacturing clients (%) Automotive 11% Pharma 2% Consumer Durables 4% Consumer Non- Durables 83% Consumer Non-Durables Consumer Durables Pharma Automotive Other Manufacturing 16
Techniques We Use 17
Quantitative Techniques Face to Face Interview Perception Analyser Eye Tracker Online Survey SMS Based Survey Neuroscience Sensorial MR CATI & CAPI Digital Behaviour Tracking Communities Facial Social Media Listening Indoor Audience Management Recognition 18
Qualitative Techniques In Store Ethnographic Interviews Approaches 05 06 Online Focus In-Home Interviews Groups 04 07 Conflict Groups Gang Surveys 03 08 Extended Creativity Groups 09 02 Exit Interviews 01 Focus Group 10 Dyad/Triad Discussions 19
Our Clients 20
Across Industry Verticals 21
Our Team 22
Our Promoters & Executive Board Sarang Panchal Managing Director A dynamic personality from the field of Market Research. Professional experience in Procter & Gamble India Ltd, MRAS, Dun & Bradstreet. Last role with AC Nielsen where he spent over a decade, and left as MD South Asia and Greater China 2007-08. An alumnus of Jamnalal Bajaj Institute of Management Studies. Has worked as a partner with MRAS Burke, Smart Spaces. A member of Market Research Society, London, Managing Committee at MRSI, the Brand Protection Committee at FICCI Raj Sharma Chairman & CFO A visionary and entrepreneur working in the field of Market Research from the last 20 years with a mission to excel in the Industry with trust and confidence. Co-founder of Majestic Group, Asia’s Largest Independent Full Service Market Research Firm. Extremely good understanding of global markets - Extensive interactions with the US from the east to the west coast. International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). Associations with ESOMAR, AEMRI, MSPA, WAPOR, AIAI, FICCI, CII, ePHMRA, AQR Sandeep Bhatia Executive Director Executive Director of Majestic Group with exceptional experience in the field of marketing with fortune 500 companies Juris Doctor (JD) from Duke Law School BA in Economics from UCLA. Close relationships with several FTSE 100 and Fortune 500 companies. Has close relationships with some of the largest Market research firms in the world including various arms of The WPP group, The VNU group and The Omnicom Group 23
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