Disclaimer This document contains certain forward-looking statements - - PowerPoint PPT Presentation

Disclaimer

This document contains certain forward-looking statements based on current expectation of MRSSIndia. Actual results may vary significantly from the forward-looking statements in this document due to various risks and uncertainties. These risks and uncertainties include the effect of economic and political conditions in India, and outside India, new regulations and government policies that might impact the business of MRSSIndia, the general state of the Indian economy and the management’s ability to implement the company’s strategy. MRSSIndia doesn’t undertake any obligation to update these forward-looking statements. This document does not constitute an offer or recommendation to buy or sell any securities of MRSSIndia or any of its subsidiaries

• r associate companies. This documental so doesn’t constitute an offer or recommendation to buy or sell any financial products
• ffered by MRSSIndia .

Prospective investors will be expected to have conducted their own due diligence investigation regarding these and all other matters pertinent to investment in the Company.

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Content

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1 7 27 6 22 5 20 17 3 11 2 4 8 35 MRSS Introduction Business overview Industry Trends Techniques We Use Our Clients Our Promoters & Executive Board Financial Highlights The Road Ahead 6 39 Awards and Ratings 9 4

MRSS Introduction

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Brief Introduction

• MRSS INDIA: largest independent Market Research Agency in India
• Offering includes a wide range of Qualitative and Quantitative Research Services nationally and internationally.
• Expertise in communities. mobile and online panels for quicker and richer contact with consumers.
• MRSS is a part of Majestic MRSS
• Relying exhaustively on usage of technology for data acquisition thereby ensuring reliability, external validity as also

faster turnaround time.

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Business overview

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Importance of Market Research

Audiences are increasingly screen, platform and device agnostic Consumers are buying in new ways, across new channels Clients’ information and insights needs are increasing

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Business overview

Business model

MRSS India has a robust business model with defined workflows to ensure a timely and efficient delivery of Services.

Business Development Presentation/ Proposal Project execution RFQ MRSS India generates new clients by a variety of methods including: The pre-engagement process begins with MRSS India receiving a Request For Quotation (RFQ) from potential customers. MRSS India prepares a presentation/proposal consisting of: Once the mandate is won, the experienced qualitative and/or quantitative teams in the respective geographies will run the project. deliverables

• n completion

The Company usually approaches larger international corporates. The engagement success is usually dependent on the quality of the proposal, price, relationship with client and the track record of the firm.

Source: Management disclosures

50% payment upfront Remaining 50% payment Project Costing Study duration Targeted pitching to short listed potential clients Regular participation in events Reduction in credit risk Design & methodology of study Study Word of mouth Its brand name in the market 8

Business overview

Overview of service offerings

Comprehensive suite of end to end service offerings MRSS India offers a broad suite of customized solutions that cater to business at various stages of product development or launch. The Company focuses on market research, advertising research, brand research and consumer research, but also offers an array of other research services to assist companies in developing more successful products and stronger brands. From pre-production market sizing to post-product launch monitoring, MRSS India has the appropriate resources and regional expertise to provide tailored solutions for its clients. 1 2 3 4 New Product Development & Testing Mobile & Real- Time Data Analytics Sensory & Ideation Brand Communications Tracking & Monitoring Market Scoping

Pre-product development stage Product development & optimization Advertising & product positioning Post-product launch monitoring

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Consumer 3D Consumption landscaping Usage & attitude studies Sensory Consumer Conjoint analysis Volumetrics Sensory Lab Emotion measurement studies Perception analyser

• Advt. Effectiveness

Brand health tracking Mystery shopping Eye tracking Wakoopa (Path to Purchase) Curious Mobile Analytics

Brand communications Sensory & Ideation Market scoping

Source: Management disclosures

Tracking & Monitoring Mobile & real-time data analytics New product development & testing End-to-end service

• fferings

Wide array of research methods Specifically tailored solutions Quantitative and Qualitative Outputs Value to clients Services offered

Broad suite of end-to-end research service offerings

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Post-product launch monitoring Advertising & product positioning Product development &

• ptimization

Pre-product development stage

Industry Trends

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Industry Trends

34,544 39,466 39,660 43,285 43,864

• 5,000

10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000

2010 2011 2012 2013 2014

Global Market Research Turnover (Us$m)

North America, 43% Europe, 37% Asia Pacific, 14% Latin America, 4% Africa, 1% Middle East, 1%

Global Market research Turnover 2014

North America Europe Asia Pacific Latin America Africa Middle East

US$ 43,864 Million

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Asia Pacific is one of the most optimistic regions

0.30%

• 0.90%

1.70%

• 0.30%

2.60% 9.10% 0.10%

• 2.00%

0.00% 2.00% 4.00% 6.00% 8.00% 10.00%

North America Europe Asia Pacific Latin America Africa Middle East World

Net Growth Rates (Adjusted for Inflation)

170 249 263 252 267

• 50

100 150 200 250 300 2010 2011 2012 2013 2014

India Market Research Turnover (US$m)

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India Ranked 17th as Per Market Size

5% 11% 19% 14% 16% 0% 5% 10% 15% 20% 25%

• 20,000

40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 India USA U.K. Germany France

MR as % of Advertisement spend

Ad Spend Market Research MR as a % of Ad spend

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India Ranked 17th as Per Market Size

Manufacturing, 47% B2B, 4% Wholesale and Retail, 10% Financial Services, 2% Utilities, 1% Telecommunications, 6% Public Sector, 6% Media, 5%

• Advt. Agencies, 1%

Research Insti., 18%

Spend By Client Type (%)

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India Ranked 17th as Per Market Size

Consumer Non- Durables 83% Consumer Durables 4% Pharma 2% Automotive 11%

Breakdown of Manufacturing clients (%)

Consumer Non-Durables Consumer Durables Pharma Automotive Other Manufacturing

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Techniques We Use

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Quantitative Techniques

Face to Face Interview Online Survey Perception Analyser CATI & CAPI SMS Based Survey Eye Tracker Neuroscience Digital Behaviour Tracking Communities Sensorial MR Social Media Listening Facial Recognition Indoor Audience Management

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Qualitative Techniques

01 02 03 04 05 06 07 08 09 10

Focus Group Discussions Extended Creativity Groups Conflict Groups In-Home Interviews In Store Interviews Ethnographic Approaches Dyad/Triad Exit Interviews Gang Surveys Online Focus Groups

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Our Clients

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Across Industry Verticals

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Our Team

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Our Promoters & Executive Board

A dynamic personality from the field of Market Research. Professional experience in Procter & Gamble India Ltd, MRAS, Dun & Bradstreet. Last role with AC Nielsen where he spent over a decade, and left as MD South Asia and Greater China 2007-08. An alumnus of Jamnalal Bajaj Institute of Management Studies. Has worked as a partner with MRAS Burke, Smart Spaces. A member of Market Research Society, London, Managing Committee at MRSI, the Brand Protection Committee at FICCI

Sarang Panchal Managing Director

A visionary and entrepreneur working in the field of Market Research from the last 20 years with a mission to excel in the Industry with trust and confidence. Co-founder of Majestic Group, Asia’s Largest Independent Full Service Market Research Firm. Extremely good understanding of global markets - Extensive interactions with the US from the east to the west coast. International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). Associations with ESOMAR, AEMRI, MSPA, WAPOR, AIAI, FICCI, CII, ePHMRA, AQR

Raj Sharma Chairman & CFO

Executive Director of Majestic Group with exceptional experience in the field of marketing with fortune 500 companies Juris Doctor (JD) from Duke Law School BA in Economics from UCLA. Close relationships with several FTSE 100 and Fortune 500 companies. Has close relationships with some of the largest Market research firms in the world including various arms of The WPP group, The VNU group and The Omnicom Group

Sandeep Bhatia Executive Director

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Our Team

• Mr. Rajesh Kumar (Head of Public Sector Practise)

Rajesh has a Market Research career spanning 36 years, spent in reputed organizations like L&T, Voltas & Tata

• Motors. Joined Tata Motors in 1986 and was responsible for setting up Market Research Department from scratch. He

has conducted surveys on Need-based segmentation of SUV & MUV markets, and on forecasting relative shares of cars operating on different fuels for different fuel prices.

• Mr. Chandramauli Guin (Head Government Practice)

Chandramouli Guin has 20 years of rich experience in market research & business advisory services across industry, trade & development sectors in India for leading private enterprises, government and international funding agencies. His core competency lies in Skill Development, Textile, Agriculture and allied industries, Automobiles, Infrastructure, Oil and Gas, Power, Chemicals and Petro Chemicals, Consumer Durables, Environmental Science, Food Processing FMCG (limited), Pharmaceuticals, Housing and Real Estate, Travel & Tourism industry etc.

• Dr. Manish Ganvir (Vice President - Insight sciences)
• Dr. Manish has 13 years of rich experience in areas of market research and consumer insights. His experience spans

both qualitative and quantitative researches in sectors such as Auto, FMCG, Insurance, Media, OTC and Pharma. He has expertise in marketing / advertising campaigns, NPD, media buying and activation. He also has training in sensory evaluation and has managed evaluation and expert sensory panels.

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Our Team

Jyoti Katke (Head – Client Servicing)

Jyoti comes with a wealth of research and leadership experience across sectors. Jyoti has over 14 years of research experience across sectors working with Market Research companies like Nielsen and Market Probe.Her range of experience includes handling research projects for industry segments such as BFSI, Auto, Agri, Chemicals and petrochemicals, Engineering, Pharma, Paper and packaging, Textile and several other service industries and successful handling of 200+ clients in a span of 15 years. Jyoti 's main activities are to utilize her project management skills from a large variety of research methodologies to manage one of MRSS India’s customized research teams, to build value added research services for MRSS India’s current and potential clients.

Satish Belani (Measurement Science Guru)

Satish has over 25 years of work experience in Market Research Analytics, multivariate & Conjoint analysis. He was the Director Operations, South Asia at Nielsen and responsible for all Data analysis delivery, training, recruitment and helping client service in project design and management. He is a IBM certified SPSS Modeler (A Data Mining Software) Professional. A member on MRSI panel to develop new SEC system. In Nielsen he won Global Excellence Award for Pricing Research on Reverse BPTO (Brand Price Trade Off).Satish has a degree in M. Phil & specialization in Laser Physics from Mumbai University and research at BARC. He has also completed a certificate course in Data Analysis for Marketing Decisions from IIM (A).

Iftekhar Shaikh (Senior Research Manager)

Iftekhar has 9+ years experience in the core market research with successful track record of delivering best research solutions to Indian and MNC clients.Expertise in B2C, B2B & Agri Research Analysis, Consulting, Relationship Management and business development.Main areas of focus being projects related to Brand Awareness, , Market analysis, Opportunity assessment, Customer satisfaction studies, Consumer U&A, Customer segmentation,, Competitive intelligence and Strategy formulation.Prior to joining MRSS India, Iftekhar has worked with leading companies like Nielsen and Market Probe.

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Our Team

Meghna Mathur (Project Head)

Meghna has over 12 years of work experience in IT, Media research and Planning. Her expertise spans across IT Programming and consulting, Media research and campaign planning. She has worked extensively on TV measurement system, indepth quantitative analysis of TV viewing habits and competition. She has also been involved with the holistic campaign planning across print, TV, digital and radio for Telecom, FMCG and Media

Archana Pai (vice president custom research (south)

Ms Archana Pai has 9 years of work experience and 4 years of significant experience handling projects in diverse domains such as Ecommerce, Retail, Telecom, Manufacturing, Infrastructure etc at CSMM, IMRB. Her key strengths are in Project & Team Management, Client/Account Management, Solution based thinking, Focused execution, proficient presentation skills. Archana's core competence lies in Planning, Interviewing/Interacting, Communication, Delivering under pressure circumstances, End Presentation of findings.

Jyotsana Bohra (Engagement Manager - Qualitative)

Jyotsana has 9 years of research experience in Pharmaceutical industry, ranging from making presentation on critical customer and market trends, analyzing customer needs, perceptions and behavior through combination of proprietary and syndicated customer research studies. She is involved in end-to-end process of Market Research studies, right from developing research questionnaires, analyzing and interpreting the data to preparing deliverables with useful insights from the findings. She has done B.Sc in Biology from Lachoo Memorial College of Science and Technology Rajasthan and her Post Graduate Programme in Finance and Marketing from Indian Institute of Planning and Entrepreneurship Management, New Delhi.

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Financials

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Financial Snapshot

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BALANCE SHEET AS AT 31ST MARCH 2016

Financial Snapshot

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STATEMENT OF PROFIT & LOSS FOR THE YEAR ENDED 31ST MARCH 2016

Financial Highlights

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4.8 22.6 55.1 112.7 20 40 60 80 100 120 2012-13 2013-14 2014-15 2015-16

Revenue (Rs. Mn.)

Revenue (Rs. Mn.) 0.14 1.34 5.33 19 2 4 6 8 10 12 14 16 18 20 2012-13 2013-14 2014-15 2015-16

Profit (Rs. Mn.)

Profit (Rs. Mn.)

Financial Highlights

9 14 25 5 10 15 20 25 30 FY 2013-14 FY 2014-15 FY 2015-16

Profit Before Tax (%)

Profit Before Tax (%) 6 10 17 5 10 15 20 FY 2013-14 FY 2014-15 FY 2015-16

Profit After Tax (%)

Profit After Tax (%) 11 19 28 5 10 15 20 25 30 FY 2013-14 FY 2014-15 FY 2015-16

EBITDA Margin (%)

EBITDA Margin (%) 10 12 16 5 10 15 20 FY 2013-14 FY 2014-15 FY 2015-16

Book Value Per Share (Rs)

Book Value Per Share (Rs)

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Financial Highlights

2 2 5 1 2 3 4 5 6 FY 2013-14 FY 2014-15 FY 2015-16

EPS (Rs)

EPS (Rs) 2 3 5 1 2 3 4 5 6 FY 2013-14 FY 2014-15 FY 2015-16

Cash EPS (Rs)

Cash EPS (Rs)

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Consistent Performance

4 14 28 5 10 15 20 25 30 FY 2013-14 FY 2014-15 FY 2015-16

Return on Net Worth (%)

Return on Net Worth (%) 6 18 40 5 10 15 20 25 30 35 40 45 FY 2013-14 FY 2014-15 FY 2015-16

Return on Capital Employed (%)

Return on Capital Employed (%)

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Share Holding Pattern

Promoters 73% Public 27% Promoters Public

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The Road Ahead

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Industry Outlook

Consumers admit to technology dependence With digital India initiative, Industry has huge potential to grow Global Market for market research is growing exponentially due to digital revolution India sitting on cusp

• f digital revolution:

Ravi Shankar Prasad A B C D

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Future Growth Drivers

INORGANIC ORGANIC ( Linear)

Tripling Human Resource Acquiring New Technologies Acquisitions

ORGANIC (Non Linear)

Syndicated Research: Productisation of Services. Market research online communities Industrial research reports Social Research and

• pinion polls

Business to Government Sector.

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Strong potential for growth in the region

Plans to implement strategic initiatives for growth

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B2G segment Tripling Human Resources And Acquiring New Technologies Forming strategic alliances and acquisitions Syndicated Research

1 2 3 4

Awards and Ratings

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Future Growth Drivers

SMERA Rating of SE-1A ( Highest performance and financials ratings ) Digital Market Research Agency

• f the year at the

Mobile & Digital Marketing Summit CMO - Digital Innovation Award. Raj Sharma, Chairman, MRSS INDIA Ltd. won Digital Entrepreneur award at the Mobile & Digital Marketing Summit MRSS India ranked in top 50 most valuable consultant companies by 'Insight Success'.

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Future Growth Drivers

Objective :

To become the largest and most profitable Independent Asian MR agency by FY 2018

Strategic intent :

Continue to drive sustainable exponential growth in revenues and profits over next decade.

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• Images used in this presentation are for representation purpose only.

Thank You

MRSSIndia Tel: 91-22-2654 0719 Email: info@mrssindia.com Website: www.mrssindia.com

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