MC Group Public Company Limited
A leading multi-brand apparel & lifestyle products retailer
Q1 2019 Results Summary 7 December 2018
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Q1 2019 Results Summary MC Group Public Company Limited 7 December 2018 A leading multi-brand apparel & lifestyle products retailer DISCLAIMER The information contained in our presentation is intended solely for your personal reference
A leading multi-brand apparel & lifestyle products retailer
Q1 2019 Results Summary 7 December 2018
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The information contained in our presentation is intended solely for your personal reference only. In addition, such information contains projections and forward-looking statements that reflect our current views with respect to future events and financial performance. These views are based on assumptions subject to various risks and uncertainties. No assurance is given that future events will occur, that projections will be achieved, or that the our assumptions are correct. Actual results may differ materially from those projected.
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Company Overview
Business Update
Financial Result
2019 Guidance
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Opened mcmc outlet stores in PTT gas stations Opened the first Free Standing Shop
Launched
Topwear
2008
1st Mc Shop
2012
Expanded to Myanmar & Laos
2005
Launched “Mc ” brand
2013
Expanded Brand Portfolio
Women's’ Jeans & Street wear
Extended Brand Portfolio
Acquired 51% in
1975
Expanded to Lifestyle Business
Kidswear Premium Jeanswear
2015
Alliance with PTT Listed on the SET Expanded Brand Portfolio
2016
Expanded Brand Portfolio Active wear “U-P” Skin care “M&C”
2017
Expanded to Middle East
Revamped e-commerce platform Started CRM &
membership
program
2018 Started as manufacturing and selling through traditional trade Onto managing brands and distribution channels Emerged as a leader in denim market in Thailand Moving forward to become a leading apparel and lifestyle products retailer
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FY2019
Integrated warehouse management solution for E- commerce
Expanded Brand Portfolio
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MC Group PLC (“MC”) 99.9%
P.K. Garment (Import-Export) Co., Ltd. (“PKG”)
99.9%
Mc Jeanious Co., Ltd.
99.9%
Look Balance Co., Ltd.
99.9%
Winnerman Co., Ltd. (“WNM”)
99.9%
MC Inter Limited (“MCI”)
99.9%
Mc Jeans Manufacturing Co., Ltd. (“MJM”)
99.9%
WoWme Limited (“WOWME”)
45.0%
Mcmillion (Thailand) Co., Ltd.
55.0%
Aromatique Active Co., Ltd.
51.0%
Time Deco Corporation Co., Ltd.
51.0%
Top T 2015 Co., Ltd
Production and Brand management Retail platform Operation
innovative top wear technology under the brand “McT”
retailer and distributor of famous int’l watch brands
skincare products
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Poise to become a leading multi-brand apparel and lifestyle products retailer
Retail platform Brand
Mc Store
Integrated warehouse solution for e-commerce
Integrated retail business is the way to go…
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Brand
Market size THB 30,000 MN
(2017)
The trend towards urban streetwear and athleisure continues
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Sportswear and equipment market in Thailand
5%
Historical Growth in 2014-2016
▪
Thai consumers are becoming increasingly interested in exercising and have sporty and active lifestyles.
▪
Greater penetration of gyms, fitness and health clubs will be witnessed in not only Bangkok and urban cities but also other provinces nationwide.
▪
Global brands maintain leading positions in sportswear due to strong brand recognition.
Source: Prachachat Online 2017 K Research 2016
Value for money market
Middle market Upper market Market share
20%
Market share
50%
Market share
30%
Cheap import Fake ,Non-branded Thai-branded SMEs with functional but not fashion Global brand Thai-fashioned brand
Price
> THB 1,000
Price
THB 300 - 1,000
Price
< THB 300
Price Low High
Middle market
High quality. Sport-fashion, affordable price
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Street look Sportswear
The trend towards urban streetwear and athleisure continues
Fun Cool Energy Minimal
Remark: Warrix is a Thai-owned sportswear company and sole official licensee for production of the Thai international football jersey
wide recognition from Thai football fans
stands for an in-depth understanding to customers’ needs and lifestyle with presence more than 40 years…
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Product item: Vest, T-shirt, Shorts, Pants, Jogger, Sport bra, Hoodie, Light Jacket
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Events and activities Video clips and brand awareness Social media
Online Channel: Tuesanit
(FB, Youtube, twitter, online TV)
▪ Run for AED (Automated external Defibrillator) on 9 December 2018 for Thai Red Cross Society Celebrity endorsement U-P Brand Ambassador Introduction and VDO launch on FB
U-P Activewear upactivelife.com mcshop.com upacivewear @upacivewear
Sale booth @ Tue market, Parc Paragon
50 100 150
20 40 60 80 100 120 140 160Y19(F) Y20(F) Y21(F) U-P sale revenue (projection)
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(THB millions)
U-P sale revenue (Projection) Product item: Vest, T-shirt, Shorts, Pants, Jogger, Sport bra, Hoodie, Light Jacket (100-150 SKUs/year) Price range: 600 - 900 THB/item Distribution Channel
Distribution channels
Mc Jeans / Warrix
UPACTIVELIFE.COM
E-commerce Pop-up / Own store Specialty store
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U-P flagship store @ Stadium one
U-P flagship store@ Stadium one
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Retail platform
Affordability
Variety of products and brands, suitable with all ages and genders End of season 50% - 70% discount of MC’s products and others lifestyle products at affordable price
Located close to communities with parking space
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in local communities
Target location
3 POS
mcmc store presence
NORTH NORTHEAST EAST CENTRAL WEST SOUTH
5 POS 3 POS 5 POS 1 POS #Points of sales
(end of Dec 18)
Forecasted # Points of Sales: 38 in FY19 Marketing
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Awareness through
1 POS 3 POS 1 POS 1 POS 1 POS
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mcmc outlet, Global house Wieng Kum Kam, Chiangmai mcmc outlet, Global house Phang, Chiangmai
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mcmc Shop House Muang, Roi Et
Upcoming in December! 1. mcmc outlet, Global house Maehongsorn 2. mcmc outlet, Global house Buriram
mcmc outlet, Porto Go Ayutthaya
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Retail platform
Products offering
Online sales growth
Website traffic
Ship to shop service*
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shipments in Jul-Nov
*started on late-June
▪ Apparel ▪ Accessories ▪ Activewear & Footwear ▪ Health and beauty ▪ Cosmetic and skincare ▪ Watches ▪ Other Strengthen products portfolio and enhance customer reach for better online shopping experience
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Apparel 87% Health and beauty 1% Watch 1% Accessories 10% Activewear and Footwear 1%
Strengthen products portfolio and enhance customer reach for better online shopping experience
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▪ Acquire new customers ▪ Drive higher traffic to offline stores by more featured in-store services ▪ Awareness through billboard and online marketing channel ▪ Deliver exceptional omnichannel retail experience ▪ Exclusive products and promotion ▪ Enhancing content review by workshop, etc.
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Digitalised lifestyle promotes greater online penetration
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Integrated warehouse solution for e-commerce
Retail platform
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Distribution & fulfillment Warehousing Shipping & forwarding agents Application Custom clearance Labeling & repackaging
Mcmillion provides integrated warehouse solution for e-commerce business and others. The company
more than 10 years including domestic and international The services provided including storage service, picking & packing service, and logistic to final consumers
In 2017, the company is very honored to be the warehouse fulfillment center in delivering the set top box-digital TV to eligible household throughout Thailand according to broadcast digital television programs from the National Broadcasting and Telecommunications Commission (NBTC) In October 2018, MC GROUP set to expand into order fulfillment business with investment in Mcmillion with 45% share holding by subsidiary
Other services
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McMillion’s warehouse at Prawet district
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Brand
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Premium and standard jeans brands 13,000 MB
local customers’ shapes and bodies, extensive distribution network and trusted brands.
#myMcmybestlook
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Top 30% Bottom 70%
2013
Top 40% Bottom 60%
2016
Top 61% Bottom 39%
2019 YTD
Merchandise Mix Gearing Towards Top-Wear
More product varieties were added particularly top-wears with good and innovative fabric quality as well as special screen techniques.
Unit: pieces
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Thapoh, Phitsanulok Phanthong, Chonburi
Out-of-home media Digital media
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Brand
Recent developments
Activities for smart watch introduction
Fossil Watch Concept Store Mega Bangna (Sep) Counter @ Siam Takashimaya (Nov) Mono-brand Stores Terminal 21, Pattaya (Oct) TDC Store Terminal 21, Pattaya (Oct)
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Products offering > 1,000+ SKUs Flash deal Shop in shop
Activities for smart watch introduction
Engagement and Digital marketing communication
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Celebrity endorsement
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Brand
7 4 16 20 10 9 15 Jan-Mar Apr-Jun Jul-Sep Oct-Dec
Y2017 Y2018
pure essential oils exclusive from Charabot, a perfumery leader in Grasse, France
silicone and animal testing
feel good nourishing their bodies and minds. 3 Collections with full line
Body Lotion, Shower gel, Soap bar, Talcum Powder, Eau de Parfum, Diffuser
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(THB millions)
Products Engagement M&C sale revenue
To be launched in 3Q19…
New Collections Hand cream Facial Sun Protection
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Distribution channel
Pop-up store at Central Bangyai Counter at Central Festival Hadyai
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Retail platform
Located mainly in commercial centers or in the plaza sections of department stores as well as hypermarket and PTT gas station New sales channel that helps expand the reach to customers as well as build brand recognition Points of sales or sales counters in department stores (both chain and local non-chain) as well as hypermarket
(Songkla, Pattani) (Lampang)
Currently, expanded through distributors with presence in CLMV and Iran.
PoS
Q1 FY19
(Jul-Sep)
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Q1 FY19 (Jul - Sep) Geographical Analysis of Outlets Q1 FY19 (Jul – Sep) Geographical Analysis of Sales
819 694 511 446
Points of Sales
897 894 866
Greater Bangkok 37% Upcountry 63% International 1% Greater Bangkok 28% Upcountry 71% International 1%
894
200 400 600 800 1,000 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 Greater Bangkok Upcountry International
89 108 107 102 93 92 730 758 790 792 801 804 Y14 Y15 Y16 Y17 Y18 1QY19 Mc and mcmc Timedeco
Brand Free- Standing Modern Trade Mobile unit Inter- national Total
FY19* (Open)
273 493 6 14 786 18 18 16 76 92
+3
Total 307 569 6 14 896
*Projection (Oct 18 - Jul 19) +32
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Points of Sale
Online channels
# POS
+ 3 Mc, -1 Timedeco
Remark: Mc POS (Opened 7 and closed 4 (from consolidated 2 POS and lease-ended 2 POS), TDC POS (Opened 2 mono-brand store and closed 3 small counters)
End of 1Q19 (Jul-Sep) # Points of sales
Offline channels : numbers adjusted to align with strategy
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Retail platform
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Membership means more… Members can enjoy special deals & offers all year. Sign up today at https://mcclub.mcshop.com/user FREE!
Leverage large customer base using 1st ever CRM & membership program under “MC Club”
MC Club’s members :
# 600,000 (end of Nov18) Mobile App (To be launched soon!) Newness: Call Center (Launched in Nov 18)
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Launched products via social media & influencer
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Launched products via social media & influencer
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#myMcmybestlook Biker communities
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NOTE: MC Group Public Company Limited and its subsidiaries (“MC” or “the Company”) changed in accounting period starting from 1st January to 31st December to the period from 1st July to 30th June, starting from the period ended 30th June, 2018 onward. During the period, the Federation of Accounting Professions announced a new standard on international financial reporting 15: Revenue from contracts with customers (IFRS 15) which is effective for annual reporting periods beginning on or after 1 January 2019, with earlier application permitted. The Company and its subsidiaries agreed to adopt the new IFRS 15 Revenue prior to the effective date, resulting in the adjustment of financial statement in earlier period for comparison and impact toward result in adoption of such new standard financial reporting.
(THB millions)
Q1 FY18 (Adjusted) Q1 FY19 % YoY Sales Revenue 890 815
Total Revenue 898 822
Gross Profit 474 488 +3% Selling and general expenses (395) (382)
EBITDA 128 136 +7% Net Profit 85 94 +10% Gross Profit Margin 53.2% 59.8% SG&A to Sales 44.4% 46.9% Net Profit Margin 9.5% 11.4% EPS (THB) 0.11 0.12
(THB millions)
Annual Sales Revenue Quarterly Sales Revenue Sales revenue by channel
1Q18(Jul-Sep, Adjusted) 1Q19 (Jul-Sep)
Others = E-Commerce, International, Mobile, Outside promotion, Factory sales 56
NOTE: Due to changing fiscal year end from December to June and starting from period ended 30th June 2018
Free standing 60% Modern trade 33%
Others 7% 3,470 3,895 4,442 4,228 1,974
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000FY14 FY15 FY16 FY17 FY18 (6M) NOTE: Adjusted quarterly sale revenue according to TFRS for indication
60% 34% 6%
916 1,461 1,266 954 890 1,195 1,122 889 815
1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep
Modern trade (1)
’000 THB
Free standing shop
THB
Remark: (1) Figures are calculated based on modern trade sales revenue, before GP. Excluded sales from international markets and
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8,338 9,158 8,742 8,200 7,678 12,145 9,845 8,152 7,420 10,094 8,966 7,404 6,557
5,000 7,000 9,000 11,000 13,000 15,000FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Average sales per SQM / month NOTE: Adjusted quarterly sale revenue for comparison for new accounting period 365
348 265 246 273 403 342 209 224 268 294 200 187
150 200 250 300 350 400 450 500 550 600 650 700 750FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Average sales per PoS / month NOTE: Adjusted quarterly sale revenue for comparison for new accounting period
TSS & SSSG Quarterly TSS &SSSG (YoY)
Remark: Hypermarkets are not included in the calculation in SSSG.
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16% 17% 13% 14% (5%) (8%) (2%) (8%) 4% 11% (7%) (12%)
FY13 FY14 FY15 FY16 FY17 FY18 (6M)
Note: FY13, 14, 15, 16 and 17 started from Jan-Dec, FY18, started from Jan-Jun (6-month period due to changing accounting period). 9% 9% 7% (9%) 3% (16%) (9%) (6%) (8%) 10% 4% 0.4% (1%) (9%) (17%) (12%) (11%) (7%) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep16 Oct-Dec16 Jan-Mar17 Apr-Jun17 Jul-Sep17 Oct-Dec17 Jan-Mar18 Apr-Jun18 Jul-Sep18
Total system growth Same-store sales growth
Note: Adjusted quarterly sale revenue according to accounting period for comparison while 1Q19 calculation according to new TFRS and compared to adjusted 1Q18
(THB millions)
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+2.9% YoY NOTE: Adjusted quarterly gross profit according to TFRS for indication 2,186 2,430 2,227 1,129 56.1% 54.7% 52.7% 57.2%
20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0% 500 1,000 1,500 2,000 2,500 3,000 3,500FY15 FY16 FY17 FY18 (6M) 520 855 670 503 474 649 643 516 488 56.7% 58.5% 52.9% 52.7% 53.2% 54.3% 57.3% 58.0% 59.8%
1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Gross Profit Gross Profit Margin
SG&A breakdown % SG&A expense to sales
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NOTE: Adjusted quarterly SG&A expense to sales according to TFRS for indication
Personnel 44% Advertisin g and Promotion 2% Rent 34% Depreciati
Amortizati
8% Others 12%
402 498 435 407 395 446 409 394 382 44% 34% 34% 43% 44% 37% 36% 44% 47% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 100 200 300 400 500 600 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep SG&A % SG&A to sales
NOTE: Adjusted quarterly EBITDA according to TFRS for indication
928 1,098 848 454
23.6% 24.5% 19.7% 22.6%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 500 1,000 1,500 2,000 2,500FY15 FY16 FY17 FY18 (6M)
(THB millions) 6.7% YoY 169 411 286 146 128 268 278 165
136 18.3% 27.8% 22.4% 15.2% 14.3% 22.1% 24.7% 18.4% 16.6%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 200 400 600 800 1,000 1,200 1,4001Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep
EBITDA EBITDA Margin
NOTE: Adjusted quarterly NPAT according to TFRS for indication (THB millions) 732 843 609 350 18.5% 18.8% 14.1% 17.4%
FY15 FY16 FY17 FY18 (6M)
132 317 232 90 85 198 221 125 94 14.3% 21.5% 18.1% 9.3% 9.5% 16.3% 19.6%
13.5% 11.4%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 200 400 600 800 1,000 1,2001Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep
Net Profit Net Profit Margin
Consolidated balance sheet Net debt to equity ratio
63
(THB millions)
FY2018 (Adjusted) Q1 FY2019 (TFRS) Cash & Short term investmen 1,011 1,181 Accounts Receivable 414 372 Inventory 2,179 2,156 Other Assets 1,266 1,262 Total Assets 4,870 4,970 Accounts Payable 210 233 Interest-bearing Liabilities 16 Other Liabilities 446 445 Total Liabilities 671 678 Shareholders' Equity 4,199 4,293
(0.5x) (0.4x) (0.2x) (0.3x) (0.2x) (0.2x) (0.3x)
(0.6x) (0.4x) (0.2x) (0.0x) 0.2x 0.4x 0.6xFY13 FY14 FY15 FY16 FY17 FY18 (6M) Q1/FY19
ROA ROE Finished Good Inventory Days Cash Cycle
(THB millions) (THB millions) (Months) (Months)
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*Annualized *Annualized
4,724 5,196 5,355 5,091 5,030 5,082 5,219 4,827 4,970
14% 16% 18% 12% 11% 12% 18% 14% 12%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 1,000 2,000 3,000 4,000 5,000 6,0001Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19* Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep
Total Assets ROA
3,967 4,286 4,521 4,214 3,952 4,168 4,406 4,280 4,293
18% 21% 22% 16% 14% 15% 23% 17% 15%
0% 5% 10% 15% 20% 25% 1,000 2,000 3,000 4,000 5,000 6,0001Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19* Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep
Total Equity ROE 11.9 11.9 12.1 14.2 13.2 11.9 9.6 10.7 12.0 12.1 13.3 14.2 15.0
FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep
Cash cycle (months) 12.6 12.1 12.5 14.4 13.3 12.1 9.1 10.8 12.3 12.5 13.6 14.4 15.1
FY15 FY16 FY17 FY18(6M) 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep
FG inventory days (months) NOTE: Adjusted quarterly sale revenue for comparison for new accounting period
Dividend policy is not less than 50% of net profit
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Stock Information Shareholder Structure Dividend Information
Local Institutional 17% Retail 18% Major shareholder 46% Foreign Institutional 19%
0.73 0.80 0.75 0.90 0.75 0.40 80% 90% 82% 85% 98% 92%
0% 20% 40% 60% 80% 100% 120%FY13 FY14 FY15 FY16 FY17 FY18 (6M) DPS (THB) Payout ratio
Bloomberg/ Reuters : MC TB/ MC.BK Share price (December 6, 2018) : THB 11.40 52 week range : THB 17.20/ THB 11.20
: 800 m Par value : THB 0.50 Market capitalization : THB 9,120 m
: THB 13.4 m Free float : 37.7% Foreign ownership/ Limit : 19.0% /49.0% Major shareholder :
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97%
3%
Y2012
Sales revenue contribution by product type Sales growth Gross profit margin Dividend payout : 5 % : 57 % : Not less than 50 % CAPEX : THB 80-100 mn
60% 28% 9% 3%
Y2018 (Jan-Jun)
55% 28% 8% 9%
Y2021F
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Investor Relations MC GROUP Public Company Limited ir@mcgroupnet.com Tel: +662 117-9999 Ext 1210 www.mcgroupnet.com
Line ID: @mc_jeans www.mcshop.com
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