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Disclaimer

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Interacting with us on the webinar

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• Setting the stage & introduction of

presenter(s)

• The presentation
• Q&A
• Announcements/Evaluation

Agenda

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Setting the Stage

Mark Wolfson, PhD Director, SE PTTC

Guest Presenters

Innovative Strategies for Engaging Underserved Populations

Teresa Bishop Wanda Boone, PhD

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Underserved Populations:

Underserved, vulnerable and special needs communities include:

• members of minority

populations

• individuals who have

experienced healthcare disparities

• Department of Health and Human Services

Examples:

• Ethnic/Cultural Minorities
• Immigrant populations
• Low income or homeless

individuals

• Chronically ill or disabled
• Certain geographical

communities

• LGBTQ+ population
• Very young or very old

Poll Question #1

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Community Disengagement

A World View A Community View An Individual View

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The World as a Village of 100

• 57 would be Asian,
• 21 would be European
• 14 would be North and South American,
• 8 would be African
• 70 of the 100 would be non-white (30 would be white)
• 70 of the 100 would be non-Christian
• 50 % of the wealth would be in the hands of 6 and all 6

would live in the US.

• 80 would live in sub-standard housing
• Only 1 would have a college education

Poll Question #2

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Historical Trauma

• An event, set events, that

happen to a group of people who share a specific

• identity. That identity could

be based in nationality, tribal affiliation, ethnicity, race and/or religious affiliation.

• Each individual event is

profoundly traumatic and when you look at events as a whole, they represent a history of sustained cultural disruption and community destruction.

Health Disparities

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WHAT DO I SEE?

When inequities are high: Adverse Living Conditions, Poor Performing Schools, Poverty When inequities are low: Good Living Conditions, Quality Schools, Access to Healthy Foods, Jobs

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“If you want to improve in major ways, change your frame of reference. Change how you see the world, how you think about people…Change your paradigm, your scheme for understanding and explaining certain aspects of reality.” Stephen R. Covey Principle-Centered Leadership

Catch Up Already!

• AGE
• RACE
• SEXUALITY
• SKIN TONE
• GENDER
• ABILITY
• CLASS
• RELIGION
• ETHNICITY

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The Strategies to Empower and Engage Underserved Populations

Table Advocacy Voice Relationship

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Small “p” Policy Change

Our differences, our history, implicit bias and real our personal life experiences are keeping us apart. Being apart makes everything harder. We need each other.

Caring Equality Social Justice Integrity, Honesty Responsibility Restraint

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UBUNTU

Preparation and strategies to serve the underserved

Be intentional - identify and acknowledge Partner with other organization serving the target groups Identify and build relationships with informal and formal leaders Assess the characteristics of the target group Assess organizational capacity Create a plan to engage and empower Be patient

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Be intentional: Identify and Acknowledge Use data to identify and acknowledge gaps in service delivery:

• Geographic
• Demographic
• Developmental

Partnerships are key!

Network and build partnerships with:

• Others who are successfully serving the

target population (i.e. health department, community/faith-based organizations)

• Grassroot leaders, activists and/or allies

from or have credible relationships with the target populations

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Assess the Characteristics

Utilize social determinants of health to pinpoint and underserved populations:

• Neighborhood and environment
• Social and community context
• Economic Stability
• Healthcare
• Education

Assess/strengthen

• rganizational capacity
• Staff recruitment and

composition

• Training
• Implicit Bias
• Trauma Informed

Care

• Special Populations
• Accountability and

Outreach

• Team synergy and

problem solving

• Culturally appropriate

publications/materials

1/16/2020 17 Engaging and Empowering the Underserved

• Create the space for

engagement

• Support Community-led

efforts

Engaging and Empowering the Underserved

Create opportunities for the underserved to be heard:

• Community Conversations
• Focus Groups
• One-on-ones

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Our Community Engagement Model: Lincoln Park Advisory Committee (LPAC)

• Training
• Organizational Support
• Recognition

Be Patient

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Q&A

Mark Your Calendar – pttcnetwork.org/southeast

Friday, Jan 31 @ 12:30 pm ET

Youth Opioid Addiction: What Preventionists Need to Know

Wednesday, Feb 5 @ 12:30 pm ET

Best Practices for Prevention Media Campaigns

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How to Contact Us

T: 336-713-1137 facebook.com/PTTCSoutheast @PTTCSoutheast pttcnetwork.org/southeast southeast@pttcnetwork.org