Digital transformation & Drupal Drupal Europe 2018 Jeroen van - - PowerPoint PPT Presentation

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Digital transformation & Drupal Drupal Europe 2018 Jeroen van - - PowerPoint PPT Presentation

Dec 24, 2023 254 likes •812 views

Digital transformation & Drupal Drupal Europe 2018 Jeroen van den Berg Head of production, Burst Board member Dutch Drupal Association Teacher at Rotterdam University of Applied Sciences Advisory Board member at Rotterdam University of

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Digital transformation & Drupal

Drupal Europe 2018

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Board member Dutch Drupal Association Teacher at Rotterdam University of Applied Sciences Advisory Board member at Rotterdam University of Applied Sciences Juror W3 awards

Jeroen van den Berg

Head of production, Burst

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We help companies grow in an ever-changing digital world.

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DIGITAL TRANSFORMATION

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Digital transformation is the reengineering

  • f the firm’s business model, organization,

processes, and/or technology to address continuous new demands and rising customer expectations.

Forrester

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Digital transformation is the reengineering the firm’s business model, organization, processes, and/or technology to address continuous new demands and rising customer expectations.

Forrester

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Digital transformation is the reengineering the firm’s business model, organization, processes, and/or technology to address continuous new demands and rising customer expectations.

Forrester

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STAY AHEAD OF THE EVOLUTIONARY CURVE

Why is it important?

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Remember Blackberry and Nokia?

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Remember Kodak?

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Remember Geoffrey the Giraffe?

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“Because all you b*tches bought toys on Amazon, and now I am out of a job.”

Geoffrey the Giraffe

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Remember Toys ”R” Us

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“Come on, everybody knows this already…”

Smart Insights, Managing Digital Marketing Research Report, Q4 2017

Does your organisation have a clearly defined digital marketing strategy?

Yes, it’s integrated into our marketing strategy

39%

Yes, it’s defined in a seperate document

17%

No, we are doing digital marketing but no defined strategy

49%

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There is still a lot to gain

Kleiner Perkins 2018

E-Commerce as % of Retail Sales

Acceleration of e-commerce continues: On average +15% Y/Y growth 4% 8% 16% 2007 2017 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016

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WHY IS IT SO DIFFICULT?

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*From the employees, but more so the board!

  • 1. It is a lot of work, and

requires commitment*

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  • 2. It is not an exact

science

(If this, then that, else that)

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  • 3. It requires

(brand) consistency

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Everything is connected...

Brand Marketing Products & services

Physical shop Organisation Support E-commerce Social media (Digital) media & advertising

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CURRENT TRENDS IN DIGITAL

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  • 1. Customer Experience (CX)
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CX & Drupal

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Crawl, Walk, Run.

Work Agile

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Don’t reinvent the wheel

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Don’t kill the customer journey

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  • 2. Conversational interfaces
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By 2020, over 50% of medium to large enterprises will have deployed product chatbots”

Van Baker, Research VP @ Gartner, Q1 2018

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Customer conversations through Intercom

Kleiner Perkins 2018

Customer Conversations

0MM 500MM 0% 2013 2014 2015 2016 2017 2018

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KLM

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Technology is ready, consumers are ready

Voicebot Shopping Consumer Report June 2018

US Smart Speaker Total Audience Reach May 2018

15% increase in 4 months Smart Speaker Reach May 2018

54.4

Million Total US Adult Population

252

Million

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Conversational interfaces & Drupal

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Make content available. Data first, interface second.

Headless

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SEO: Optimise for featured snippets (position 0)

Voice

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  • 3. Personalisation
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Data-Driven Personalisation

Kleiner Perkins 2018

Query Growth (2015-2017)

0% 1000% ... For me Should I …? … Near Me 200% 400% 600% 800%

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Provide better experiences for consumers

Kleiner Perkins 2018

2.2B

Data Improves Engagement

200MM 170MM 125MM Users worldwide

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When fully implemented, research shows that personalization can lead to 10 to 20 percent more efficient marketing and greater cost savings 10 to 30 percent uplift in revenue and retention

McKinsey, Q2 2018

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Personalisation & Drupal

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Personalisation: Own your analytics, and enrich them

Weather, gender, customer id, etc.

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Personalisation: Location and customer based content

Natuurmonumenten

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DRUPAL IS A GREAT WEAPON OF CHOICE

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jeroen@burst-digital.com

Any questions?

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Amsterdam

Danzigerkade 53 1013 AP Amsterdam +31 20 30 805 78

Rotterdam

Kratonkade 9a 3024 ES Rotterdam +31 10 82 001 40

info@burst-digital.com