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DIGITAL TOOLS
F O R Y O U R
MARKETING TOOL BELT
Kris Winter Queen of Everything Marketing
What We Will Cover
Buyer’s Journey Set the Stage Digital Tactics Organic vs. Paid Questions
DIGITAL TOOLS F O R Y O U R MARKETING TOOL BELT Kris Winter - - PowerPoint PPT Presentation
DIGITAL TOOLS F O R Y O U R MARKETING TOOL BELT Kris Winter - - PowerPoint PPT Presentation
DIGITAL TOOLS F O R Y O U R MARKETING TOOL BELT Kris Winter Queen of Everything Marketing What We Will Cover Buyers Journey Set the Stage Digital Tactics Organic vs. Paid Questions THE BUYERS JOURNEY Consumers Consumers Consumers
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Consumers recognize need Consumers search for information Consumers evaluate alternatives Consumers make a decision Consumers evaluate purchase
THE BUYER’S JOURNEY
How are you reaching them along this journey?
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DEFINE YOUR BRAND
#1
Who Are You? Communicate your differences. Deliver on your differences! What You Do? Why You Do It? Look, Messaging Align Internal Process with External Image
Be Consistent! Be Consistent! Be Consistent!
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A WRITTEN PLAN
#2
Define your target customer Know Your Customer’s Pain Points. Meet Them Where They Are Find out how they access information Set Goals & Budget Set Strategy & Tactics Calendar, Due Dates, Monthly Costs
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Percent of consumers that start their search
- n-line?
Search isn’t king. It’s the kingdom!
SEARCH ENGINE OPTIMIZATION
#3
93%
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Get Your Web Site in Order
#4
- Responsive
- Google Analytics
- Metadata
- Current, Relevant
Content
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My Meta WHAT ??
#5 METADATA
Title Tag Meta Description
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Complete and Optimize Metadata
#5
Title Tag: an HTML element that specifies the title of a web
- page. Displayed on search engine results pages as the clickable
headline for a given result.
- Optimal format- “Primary Keyword – Secondary Keyword | Brand Name”
- Optimal length- 50-60 characters
Meta description: Meta descriptions are HTML
attributes that provide concise summaries of webpages. They commonly appear underneath the blue clickable links in a search engine results page.
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Complete and Optimize Metadata
#5
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Complete and Optimize Metadata
#5
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GIVE GOOD CONTENT
#6
- Valuable. Relevant. Consistent.
Infographics Presentations Podcasts E-books Testimonials Blog and guest post Videos Social media updates Press releases
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ADWORDS: Pay to Play SEO
#7
Google Keyword Planner Keyword Ideas Costs per rank Search volume trends and data Forecasts for costs and impact
KEYWORDS
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Facebook Twitter LinkedIn YouTube Instagram
SOCIAL MEDIA
#5
- Editorial Calendar
- Post 2-3x per week
- Original & shared content
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Monthly Active Users
1.8 Bill llion ion 300 Million 600 600 Mill llion
- n
FACEBOOK TWITTER INSTAGRAM
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Instagram Examples
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Instagram Examples
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Facebook Twitter LinkedIn YouTube Instagram
SOCIAL MEDIA
#5
- Use Images
- Use Video
- Tag others
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Facebook Sponsored Posts
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DIGITAL ADVERTISING
#6
- Great targeting tool!
- Purchase through ad
networks or industry publishers
- Combine with social
media
- Re-targeting programs
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“M2K Marketing BRANDS, build BUZZ around those BRANDS and deliver CUSTOMERS and ADVOCATES.” M2K Marketing Group
Do you have the time to perform these functions . . . . . . AND DO THEM WELL?
A DEDICATED MARKETING PARTNER
#7
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kwinter@m2kmarketing.com m2kmarketinggroup @m2kmarketing blog: m2kmarketing.com/buzz 515-276-6010 LinkedIn: KrisWinter M2Kmarketing.com
An integrated content marketing agency building brands, buzz & buyers! Do you want to GROW your business?
CONTACT US!