Digital Strategies for Non Profit Organizations New Models & - - PowerPoint PPT Presentation

Digital Strategies for Non Profit Organizations

New Models & Trends ROME 14/10/2017 Alberto Giusti @albgiusti alberto.giusti@guanxi.it

Who I am

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@albgiusti alberto.giusti@guanxi.it

Everything is changing fast around us Very fast This is now the new cruise speed

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Birth of a new technology and time for adoption

INTRODUCTION

Years to reach 50 millions of users Days Days

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WHAT’S HAPPENING?

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INTRODUCTION

1st INDUSTRIAL REVOLUTION 1760-1870

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STEAM COAL RAILROADS FACTORIES MASS EDUCATION

INTRODUCTION

COMMUNICATION - ENERGY

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INTRODUCTION

2nd INDUSTRIAL REVOLUTION 1870-1960

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ELECTRICITY COMMUNICATIONS COMBUSTION ENGINE NEW MATERIALS HIGHWAYS CARS MASS PRODUCTION

INTRODUCTION

COMMUNICATION - ENERGY

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INTRODUCTION

1st DIGITAL REVOLUTION 1990-2006

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INTERNET MOLECULAR BIOLOGY RENEWABLE ENERGIES INFORMATION HIGHWAYS DATA SHARING

INTRODUCTION

COMMUNICATION - ENERGY

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ELECTRICAL SMART GRIDS SOCIAL NETWORKS COMPUTING INTERNET OF THINGS “SMART EVERYTHING”

INTRODUZIONE

COMMUNICATION - ENERGY

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INNOVAZIONE COMPUTING INFRASTRUCTURE

INTRODUCTION

DIGITALIZZAZIONE

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INNOVAZIONE COMPUTING INFRASTRUCTURE

INTRODUCTION

DIGITALIZZAZIONE

AGAF

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SOFTWARE is EATING the WORLD

AGAF

Every company will be a software company

by Marc Anderseen, venture capitalist in Facebook, Groupon, Skype, Twitter, Zynga, Foursquare, LinkedIn

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Market leaders are changing faster and faster

AGAF

88% of the companies that were in the S&P 500 in the 1955 were not in there anymore in the 2014. The 75% of the companies that are now in the S&P 500 will be replaced before 2027

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Market Cap to a Billion

AGAF

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Time is different

AGAF

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ROA is falling...

AGAF

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New Digital Divide

AGAF

Point of no return

advanced IT companies adjust their offering

New “normality”

advanced IT companies and startups win the market laggard companies exit from the market

Time

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AGAF

AGAF 2.342 B$ VS. 316 B$ FTSE MIB

AGAF

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AGAF

AGAF

AMAZON

Q2 2017 MKT CAP 468 B$ REV 37 B$ EBITDA 8,6%

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AGAF

AGAF

FACEBOOK

Q2 2017 MKT CAP 434 B$ REV 9 B$ EBITDA 54%

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AGAF

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AGAF

AGAF

GOOGLE

Q2 2017 MKT CAP 664 B$ REV 25,6 B$ EBITDA 33%

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AGAF

AGAF

APPLE

Q2 2017 MKT CAP 778 B$ REV 53 B$ EBITDA 32%

TAKE AWAY

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TAKE AWAY

BUT WE ARE NOT GOOGLE, APPLE, AMAZON, FACEBOOK! WHAT ABOUT US? WHAT DO WE HAVE TO DO?

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TAKE AWAY

AT THE VERY LEAST WE HAVE TO CHANGE MENTALITY AND LEARN HOW TO MAKE THE MOST FROM THE INNOVATION AROUND US

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Overcoming cultural barriers

TAKE AWAY

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Can you become a Disruptive Leader?

TAKE AWAY

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Learning to be permeable to Innovation

TAKE AWAY

Sources: http://bit.ly/1lF4bsn and http://bit.ly/1FUo649

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Learning from those that can go fast

TAKE AWAY

Sources: http://bit.ly/1lF4bsn and http://bit.ly/1FUo649

FROM ORGANIZATIONS TO BIG STARTUPS

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Looking at the world with new eyes

TAKE AWAY

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Because the “big thing” in Digital has yet to come...

RIFLESSIONI

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“THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT”

Abraham Lincoln

Digital Tools for Non Profit

GOOGLE GRANTS

What is Google Grants

Google Grants is a donation program that allows non profit organizations to publish free advertising ads for $10.000 /month worth

G Suite for Non Profit Benefits

G SUITE FOR NON PROFIT

➢ More efficient communication ➢ Team Collaboration ➢ Data security ➢ Real Time Updating ➢ Support for remote work ➢ Support 24/7

Get funds for your cause on Youtube

YOUTUBE FOR NON PROFIT

• Possibility to enable donation cards on youtube videos.
• Users can use these cards to send donations directly to your nonprofit organization.
• Google does not charge any costs and takes care of all your management fees.

Facebook for Non Profit - Purposes

FACEBOOK FOR NON PROFIT

Learn the basics Let others know about your Project

All your Facebook activities start from your Page. Learn how to create and set a strategy to reach your organization's goals on Facebook! Learn strategies to attract people's attention, strengthen relationships with supporters, and create ads that remain impressed.

Facebook for Non Profit - Purposes

FACEBOOK FOR NON PROFIT

Activate supporters

Learn to motivate your supporters to actively promote your cause. People can contribute in different ways, from talking about your

• rganization, to creating events, to volunteering.

Collect funds

To make Facebook fundraising easier for you and your community, we've created a number of tools to help you raise donations for your cause.

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Inbound Marketing for NPO

WHAT IS INBOUND MARKETING?

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Inbound Marketing for NPO

INBOUND MARKETING FOR ONP

Today the consumer, supporter or donor is in power position. If a non-profit organization wants to raise funds or increase the number of its supporters, it would gain their attention, it will have to earn their attention. Inbound Marketing methodology is based on building a relationship of trust through quality content.

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Inbound Marketing vs Traditional Marketing

The old marketing way has lost its charm and it’s the moment that non-profit organizations change the strategy. The inbound marketing helps organizations that works for a cause to attract wider audience through simple tactics in the virtual world.

INBOUND MARKETING FOR ONP

Tools and available strategies

INBOUND MARKETING FOR ONP

INBOUND MARKETING FOR NON PROFIT

VIDEO BLOG LEAD NURTURING SOCIAL NETWORK VALUE PROPOSITION

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Folie 49 1 da sistemare la grafica

Gennaro Polito; 09.10.2017

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“Video is the new text”

INBOUND MARKETING FOR ONP

Excitement, inspiration, joy, and astonishment are all extremely important.

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Share information through Blog

Organizations that own a blog and post post regularly, generate 126% more contacts than those who do not own a blog Source: HubSpot Content must be tailored target supporter and always different: always give the same message does not benefit the player and then either organization.

INBOUND MARKETING FOR ONP

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Discover your Value Proposition

The Value Proposition is what differentiates your organization from any other. Any project or mission (eg building a house, fund raising, building a well) must be consistent with your Value Proposition.

• 1. Most people want to know if their

contribution is directly helping those who need it or rather are supporting the

• rganization.
• 2. 8 out of 10 donors are worried that their

money will not reach the people who need it.

• 3. There is constant concern that western

non-profit organizations can not fully understand the real needs of the poorest countries.

INBOUND MARKETING FOR ONP

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Lead Nurturing

Lead Nurturing is a way to stay in the public's mind beyond the moment you receive your email, because the goal is to educate and raise them to your causes, leading them to the time they are really ready to make a donation.

INBOUND MARKETING FOR ONP

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Build your presence on Social Networks

Recent studies have shown that a message transmitted through social networks has more than 60% more visibility and public engagement than other marketing tools.

INBOUND MARKETING FOR ONP

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Digital Public Relations

You could create partnerships with celebrities, influencers, or other organizations. Ask them to: ➢ take part in a video, ➢ post a photo with your logo on their Facebook page, ➢ or just publicly appreciate your activities.

INBOUND MARKETING FOR ONP

Next Steps

DIGITAL HEALTH RATE

Grade Your Organization - Digital Health Rate

NEXT STEPS - DIGITAL HEALTH RATE

“Without data, you are just another person with an opinion”

Thanks to DHR, you can measure the level of Digital Maturity of your organization by comparing it with the best practices and approaches of: ➢ companies that operate in your industry ➢ leading companies in Digital

START THE SURVEY

REALIZZIAMO IL CAMBIAMENTO

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