DeKalb County Strategic Economic Development Plan Town Hall #3 December 12, 2018 1
Agenda Employment Center Strategies International Business Opportunities Next Steps 2
Why Are We Here? • Reminder: Goals of this Effort • Establish baseline understanding of DeKalb’s economy and market • Evaluate DeKalb’s employment centers for potential new economic development • Provide a fresh take on Target Industries for 2019-2024 • Recommend economic development initiatives for 2019-2024 (keep doing / stop doing / start doing…) • Next Steps • Small business opportunities • Draft recommendations • Action plan (Town Hall in Jan 2019) 3
Employment Center Strategies 4
Employment Centers Perimeter Center I-85 and I-285 Cluster Northlake PDK Airport Cluster Tucker Summit CID Druid Hills / Briarcliff Medline / Scottdale Emory / CDC South DeKalb Cluster Downtown Decatur Lithonia Cluster Kensington Station Stonecrest Center Bouldercrest 5
Employment Centers For each employment center, SEDP staff analyzed data and met with stakeholders to understand: • Area strengths & weaknesses • Key parcels & corridors • Area equity infrastructure, demographics, jobs, access, etc. • • Preliminary strategy ideas 6
Employment Centers County-wide strategies • Improved coordination with municipalities on marketing & outreach • Clarification of recruitment and retention goals with MAC and other regional groups • City-led, county-supported infill development 7
Perimeter Center Strengths “Geographic center” of Metro Atlanta • Direct transit access via MARTA • Planned projects with emphasis on density • Infill and redevelopment opportunities • remain Perimeter CID + others leading road • infrastructure improvements Strong market makes ambitious projects • feasible Weaknesses Strong market precludes some uses • Suburban-style layout makes for poor • pedestrian connectivity / ground vibrancy Vulnerability of mall-focused retail • Maksim Sundokov 8
Perimeter Center Strategies • Enhanced recruitment/retention collaboration with Dunwoody ED Define city and county roles/responsibilities • • Collateral development for corporate HQ, professional service businesses • Engage with GDEcD, MAC, GIC for joint marketing trips • Potential infill strategies to improve connectivity Out-parcels of Perimeter Mall • City-led, County-supported • Target Industries Healthcare & Life Sciences Corporate Operations & Professional Services 9
I-85 & I-285 Cluster Strengths Major highway intersection • Direct transit access via MARTA • Proximity to PDK Airport • Ample infill and redevelopment opportunities • Nearby development momentum in Chamblee • One of Metro Atlanta’s most potentially • catalytic development sites at Assembly First phase of Assembly Project, incl. Third • Rail Studios, complete Weaknesses Very auto-oriented neighborhood, poor street • life and pedestrian connectivity; few areas to “connect” due to highways Strong market precludes some uses • Curbed Atlanta 10
I-85 & I-285 Cluster Strategies • Enhanced recruitment/retention collaboration with Doraville and Chamblee ED Define city and county roles/responsibilities • • Partner with County Tourism to explore sports, film tourism potential • Proactive outreach to industrial land owners Short- and long-term ownership vision • Potential property assemblage/land banking • Target Industries Corporate Operations & Professional Services Advanced Manufacturing 11
North Druid Hills / Briarcliff Strengths Massive financial and social commitment of • CHOA’s campus Direct highway access • Planned road and bicycle infrastructure • improvement (portion CHOA-funded) Redevelopment opportunities along North • Druid Hills and Buford Highway Emerging market for medical facilities • Weaknesses No MARTA train access • Auto-oriented neighborhood; few pedestrian • connections or walkable destinations; low density CHOA 12
North Druid Hills / Briarcliff Strategies • Enhanced recruitment/retention collaboration with Brookhaven/Chamblee EDs Define city and county roles/responsibilities • • Coordinate on niche market strategy for Century Center • Proactive engagement with CHOA on market/campus development • Collaborate on housing development/ redevelopment strategy for aging apartment complexes Target Industries Healthcare & Life Sciences Corporate Operations & Professional Services 13
Bouldercrest Logistics Cluster Strengths Large parcels available at cost attractive to • manufacturers, distribution/trucking firms Direct access to I-285, I-675, close to I-20 • Existing logistics cluster, center of DeKalb • trucking industry. Route from ATL to Port of Savannah Conley Industrial CID-led improvement • projects Weaknesses Road upgrades needed – some portions not • constructed for modern-sized trucking History of lengthy permitting processes • Truck storage as key industry; land-intensive • use Google Earth 14
Bouldercrest Logistics Cluster Strategies • Collateral development for logistics cluster • Engage with GDEcD, MAC, GIC for joint recruitment efforts • Consider logistics expansion north on Moreland to Moreland Shopping Center property Target Industries Logistics & Distribution 15
Tucker Summit CID Strengths DeKalb’s largest industrial and land - • intensive commercial cluster Active and engaged CID • All inside one municipality – clarity of • message & permitting Catalytic parcels with redevelopment • opportunities Weaknesses Aged building stock and lack of new • construction Few transportation options, limited mixed- • use development opportunities Google Earth 16
Tucker Summit CID Strategies • Enhanced recruitment/retention collaboration with Tucker ED Define city and county roles and • responsibilities Need a definitive vision for the employment • center • Engage with GDEcD, MAC, GIC, Tucker Summit CID for joint marketing trips • The City’s downtown plan will help inform future of transition area City-led; County-engaged • Target Industries Advanced Manufacturing Logistics & Distribution Explore Georgia 17
Medline / Scottdale Strengths Highly diverse uses: industrial parcels, dense- • developing transit-oriented residential, large- scale commercial, medical Strong market between Decatur and Avondale • Estates; TOD moving forward Direct MARTA train access • Strong access to I-285 and Rte. 78 • Redevelopment opportunities, especially on • older retail and industrial properties Weaknesses Highly auto-oriented in most locations; poor • pedestrian environments even near train station Spaces in Decatur, Avondale Estates, and • unincorporated DeKalb mean potentially competing jurisdictions and political considerations Dwell Design Studio via CoUrbanize 18
Medline / Scottdale Strategies • Create a comprehensive healthcare strategy tying all healthcare facilities in strategic planning • Collateral development for healthcare and life sciences cluster • What is the long-term strategy for Avondale Yard? How to improve connectivity across tracks • • Long-term density of existing commercial sites/Avondale cluster Target Industries Healthcare & Life Sciences Google Eart 19
Kensington Station Strengths Developable parcels (many publicly-owned) • immediately adjacent to underutilized MARTA station Direct access to I-285 • Identified as “Regional Center” in county’s • Comprehensive Plan & Future Land Use Map Weaknesses Close proximity of low-density residential • Nearby land uses like prison may affect • potential value of some uses Some parcel assemblage required for • transit-oriented development along Memorial Drive MARTA 20
Kensington Station Strategies • Proactive coordination with external and internal partners MARTA • County departments • • Define vision of area before making plans • Engage County entities in area to understand relocation/reuse potential • Identify catalytic impacts on surrounding development Kensington-Indian Creek connection • Target Industries Corporate Operations & Professional Services Healthcare & Life Sciences Curbed Atlanta // Google Earth 21
Emory / CDC Strengths World-class life sciences research and • patient care Walkable mixed-use environment • Planned transit access with Clifton Corridor • expansion Proximity to Central Atlanta • Highly-educated local workforce • Weaknesses Relatively little developable land • High land costs • No direct highway access – traffic difficulties, • especially for car-dependent health patients Emory University 22
Emory / CDC Strategies • Direct partnership with Emory and CDC for economic development potential Within this employment center • Other health clusters • Indirect/spinoff opportunities • • Engage with GDEcD, MAC, GIC as partners in recruitment and retention strategy • Potential infill strategies to accommodate both medical and university needs Partnership with Atlanta • Target Industries Healthcare & Life Sciences WABE-Atlanta 23
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