Dear Member, It is a well established fact that very few sporting organisations, whether at club or international level, can operate successfully and to their maximum potential, without a certain level of financial sponsorship. It is equally well accepted that the acquisition of such sponsorship is extremely difficult to negotiate. That has, of course, been exacerbated even more in recent times, due in large part to the financial crisis which has affected many parts of the world. Fortunately, however, there are some signs of a recovery in many areas and it is in that climate of regeneration that TWIF is assembling this package as a guide for our members in their efforts to raise income. You will also be aware that this topic is an important part of our current four year Policy Plan. While accepting the difficulties involved, members will be very conscious of the necessity to adopt a well prepared and professional approach to potential sponsors. A submission that has not been planned properly will have little chance of success when considered by companies whose main concern is their financial balance sheet. Such companies must be convinced that they will obtain some worthwhile return for their “investment”. As a sport we have many things to offer and that fact needs to be maximised when making proposals and submissions. This package is designed to provide some ideas which may be helpful as part of your submission. It is not meant to be exhaustive and certainly each applicant will incorporate their own local situation within the overall proposal. Nevertheless I hope that the ideas and tools contained within this pack will assist members in their attempts to attract increased funding into our sport and thereby bring about further improvement at all levels. Cathal Mc Keever President of TWIF
CD & A4 FOLDER T U G O F W A R A P O W E R F U L T E A M S P O R T Sponsorship Package R A W F O G U T T R O P S M A E T L U F R E W O P A e g a k c a P p i h s o r s n o p S The CD contains all the necessary documents to enable you to develop your own sponsorship package. The optional A4 folder is designed to house your printed documents should you wish to approach a potential sponsor with a hard copy version of your proposal.
CORE VALUES Core values The tug-of-war sport is widely recognised for its educational values and personal maturing opportunities experienced by par ticipation in the sport, be it at top international level, or just on a leisure and recreational level and for youth develepment. As such the following core values are expressed in the sport: ETHICS LEADERSHIP DEVELOPMENT CONTINUOUSLY STRENGTH ADOPTING TO A CHANGING SETTING TEAM WORK SPONSOR LOGO RESPECT INTEGRITY AMBITION HONOUR Due to its inclusiveness (the sport caters for men, women and youth of all ages and a wide range of weight categories, both indoor and outdoor), family and community values are en hanced. These core values can be shared by a corporate sponsor who embraces and embodies the same val ue system. You have the option to customize this sheet by adding in the sponsors logo in the logo area.
BROCHURE SPONSORSHIP HISTORY T u g - o f - w a r i s a n a n c i e n t a n d d O y n a O G m i c R L s p S O i n o r t O N c e . F S P p t i o r o m n 1 o f t 9 0 0 h e u n m o t i l d e 1 9 2 r n 0 , O l y a t t m p h e i c G a m e c o s , t u n s e g - o c u t f - w i v e a r O l y p a m p r t i c i c i p a G a m t e d e s i n a s fj v e p a r t o f t h e t r a c k a n d fj e l d d i s c i p l i n e s . TUG OF WAR TWIF A f t e r t h e O l y m p i c G a m e s i n A n t w e r p i n 1 m o 9 2 0 v e d s o f r o m e m t e t h e a m c o s p m p o r t e t i w e t i o n r e p r r e - o g r a m m e c o d u n t i e t n u e o h d o i g h n n u A POWERFUL a n m b a t i o e r s n a . T u g l l e - o f v e l - w a u n r t i l i n 1 F 9 6 e d 0 t e r a h e t i o n T u g ( T o f W W I F ) a r w a I n t e s f o r n a r m t i o e d . n a l T W I F s t a r t e d i n t e r n TEAM SPORT a t i o n a l c o m p e t i fj t i o n r s t s i W n E o r l d u r o C p e h a m a n d p i o o n s r g a h i p n i z e s i n d t 1 9 h e 7 5 . I NTERNATIONAL POSITION T W I F w a s g r a n t e d O l y m p i c R e c o g n i t i o n n i n a m 2 0 0 i c I n 2 a t e n d r n a e x t i o n p a n a l d e S p o d i n r t t o F e d a d e r a y - t i o n w i t h t r i e m o s f r r e o m t h e a l l n fj v fj f t y e c o m n t e m i n e n b e r t s c o o f t u n - h e w o r l d . S i n c e 1 9 8 1 t h e t u g o f w a r s p o r t , t o g e t h p a r e r t i c i w i t p a t h t e s i h i r t n t h y p e m l u s o d o t h e r e r n m s p o u l t r t s i - s p , o r t s e v e n t T h e W o r l d G a m e s . S P O N S O R L O G O Availability: Master copies provided on CD in 5 lan guages (including Japanese and Chi nese) for printing and distribution in member countries Updates: Every 4 years Exposure: Use of logo and reference in communi cations
MAGAZINE SPONSORSHIP SPONSOR LOGO Issued: Quarterly Distribution: All International Federations (IF’s) Athletes/Participants/Judges/Recorders International Olympic Committee (IOC) National Olympic Committees (NOC’s) International sport writers/journalists Exposure: Prominent use of logo and regular ref erence
WEBSITE SPONSORSHIP SPONSOR LOGO Availability: Continuous Access: Regularly, as and when required World-wide internet access and/or via most search engines Exposure: Prominent use of logo
DVD SPONSORSHIP SPONSOR LOGO TUG OF WAR PROMOTIONAL DVD: A POWERFUL TEAM SPORT Availability: Copies of video’s/DVD (with sound tracks in 5 languages) Promotional DVD for general ex posure and use over national TV in member countries where possible Updates: Every 4 years SPONSOR LOGO Exposure: Use of logo in video/DVD and on out side cover JUDGING DVD: Availability: Copies of video’s/DVD (with sound tracks in 5 languages) for training of new judges, general exposure to rules and the interpretation thereof by partic ipants Updates: Every 4 years Exposure: Use of logo in video/DVD and on out side cover TRAINING DVD: Availability: Copies of video’s/DVD (with sound tracks in 5 languages) for training of pullers indicating various training methods, equipment and pulling tech nique; Updates: Every 5 years Exposure: Use of logo in video/DVD and on out side cover
TRAINING & RULES HANDBOOK SPONSORSHIP SPONSOR LOGO Availability: 1,000 copies distributed year (entire re-print rules/other changes); Updates: Every 2 years Exposure: Use of logo on cover
JUDGES & RECORDERS UNIFORMS SPONSORSHIP SPONSOR LOGO SPONSOR LOGO Material Provision of Polo Shirts for Indoor and Outdoor Championships/Wet Gear for World Outdoor Championships Frequency Every second year Exposure Recognition on clothing and in maga zine, local press and TV coverage of international championships.
ROPE FLAGS & ROPE END FLAGS SPONSORSHIP SPONSOR LOGO SPONSOR LOGO SPONSOR LOGO Material Provision of ropes to new members Frequency As and when required Exposure Brand name on rope ends. Recog nition to sponsor in magazine and local press where appropriate
INDOOR MATS SPONSORSHIPS S P O N S O R L O G O S P O N S O R L O G O SPONSOR LOGO SPONSOR LOGO SPONSOR LOGO Material Provision/Transport of standards mats for international championships Frequency Every second year Exposure Brand name and logo on mat. Recog nition to sponsor in magazine, local press and TV coverage of international championships
BANNER SPONSORSHIPS SPONSOR LOGO SPONSOR LOGO SPONSOR LOGO
Protocol for approaching sponsors on behalf of TWIF Should a member wish to approach a potential sponsor on behalf of TWIF, they must, prior to approaching the potential sponsor, send details of the potential opportunity to TWIF and obtain official approval from the President.
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