DART GoLink with UberPool Impact on Service and Data Differences - - PowerPoint PPT Presentation

DART GoLink with UberPool

Impact on Service and Data Differences

Houston AV Workshop September 9, 2019 Todd Plesko, VP Planning and Development

DART Microtransit Objectives

• Increase Ridership
• Cost Effective – Average Cost Less Than $10.00 Per Trip
• 10 Minute Average Wait Time
• Shared Ride Max Ride – Maximum of 2 X Direct Ride Time
• Customer Satisfaction -- 80 % Recommended For Family or Friends
• Expand Market Share
• Equitable Service Performance Between GoLink Zones

All On Call zones converted to GoLink on March 25th 13 zones now in full GoLink operation 7 zones with UberPool and all 13 will have UberPool Sept. 9th

GoLink Zones Today

Implementation Strategy for Microtransit

• Conversion of 13 On Call Zones (Call Center

Scheduled) to Golink Zones (App scheduled)

• Use of GoPass Mobile Application’s Trip Planner
• Spare Labs Microtransit Scheduling App
• Dedicated Provider (FTA Compliant MV

Transportation)

• Non-Dedicated Provider (Non-FTA Compliant

UberPool)

• Uniform Data Requirements Between Providers To

Evaluate Service

GoPass Individual Trip Data

• Zone
• Date
• Time
• Origin (Lat Lon)
• Destination (lat lon)
• Time trip request sent to

Spare Labs

• Time Trip Request sent

to UberPool

DART GoPass and Spare Labs Data

Spare Labs Individual Trip Data

• Date
• Trip Request time
• Origin Request (lat lon)
• Destination request (lat lon)
• Trip #
• Vehicle #
• Driver #
• Pickup Time
• Pickup Location
• Passengers Boarded

(WC/AMB)

• Drop off Time
• Drop Off Location

UberPool Summary Data

• Zone
• Month
• Day Category (Weekday, Sat. Sun.)
• Time Category (AM Peak, PM Peak,

Midday, Other)

• Passengers
• Trips
• Revenue Miles
• Revenue Minutes
• Location (Zone and Transit Hub Only)
• Wait Time
• Cost
• Revenue

Results

Ridership Has Increased

6,924 8,256 8,433 9,420 11,291 10,276 13,491 12,627 11,690 12,711 11,737 13,315 17,949 18,172 17,551 19,084

5,000 10,000 15,000 20,000 25,000 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19

Axis Title

Riders

UberPool Begins

Monthly GoLink Ridership including UberPool

Zone UberPool Riders UberPool % of Total GoLink Zone Riders

Far North Plano 572 43.3% North Central Plano 1,130 34.3% Legacy 1,237 34.1% Rowlett 927 25.7% Rylie 114 17.2% Inland Port 102 8.2% Kleberg 81 5.4%

UberPool As a Percentage of Total Golink Trips

July 2019

Goal is 75 % of All GoLink Boardings Provided By UberPool

$21.27 $18.54 $18.53 $18.70 $18.19 $17.07 $16.73 $15.98 $16.92 $17.00 $16.91 $18.30 $10 $13 $15 $18 $20 $23 $25 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Cost/Rider

GoLink Subsidy Trends Without UberPool Trends

• Fixed-route services replaced by GoLink

are often far more expensive

• Example: Route 346 in Plano $34+/rider

GoLink Subsidy Including UberPool Has Declined Where UberPool Makes Up 21 % of Total Ridership

$21.27 $18.54 $18.53 $18.70 $18.19 $16.82 $16.50 $15.77 $16.71 $16.80 $16.72 $16.70 $16.89 $16.38 $15.52 $15.78 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19

Subsidy/Rider

UberPool Began March 2019

$4.02 $5.54 $5.12 $4.86 $4.96 $5.45 $4.89 4.75 4.97 5.21

$3.00 $3.50 $4.00 $4.50 $5.00 $5.50 $6.00 $6.50 $7.00

Week of 3/11/19 Week of 3/18/19 Week of 3/25/19 Week of 4/1/19 Week of 4/8/19 Week of 4/15/19 Week of 4/22/19 May-19 Jun-19 Jul-19

Subsidy/Rider

UberPool Subsidy/Rider

21 % UberPool Ridership Subsidy Per Boarding

• 21 % UberPool

$15.30

• 50 % UberPool

$11.65

• 75 % UberPool

$ 8.36 Goal cost per boarding for GoLink is $10 per trip or less 75 % UberPool Market Share would achieve that goal.

Projected Cost in July if UberPool Reaches the Goal of 75 % of All Shared Ride Boardings

4.4 5.6 5.6 5.1 5.1 5.4 4.8 5.1 5 4.8

2 3 4 5 6 7 8

Week of 3/11/19 Week of 3/18/19 Week of 3/25/19 Week of 4/1/19 Week of 4/8/19 Week of 4/15/19 Week of 4/22/19 May-19 Jun-19 Jul-19

Average Wait Time

10 Minute Wait Time Goal for GoLink UberPool Average Wait Times

In Minutes

With UberPool the Average Golink Wait Time is less than 10 minutes

7.19 8.47 8.41 8.15 8.14 8.53 8.40 8.09 8.3 8.2 2.53 3.04 2.97 2.89 2.86 3.06 3.02 2.98 3 3.05

2 4 6 8 10 12

Week of 3/11/19 Week of 3/18/19 Week of 3/25/19 Week of 4/1/19 Week of 4/8/19 Week of 4/15/19 Week of 4/22/19 May-19 Jun-19 Jul-19

Minutes Miles

Ride Time Goal – 2 Times Direct Ride Time UberPool Trip Lengths, Times

Trip Length in Miles Trip Time in Minutes Achieved Goal to Shared Ride Trips equal or less than 2 Times Direct Ride Time

Users: Would you recommend this GoLink Service to a family member or friend? Goal for GoLink with UberPool 80 % Recommended

Maybe 10.7% No 1.2% Yes 88.1%

All Users

Maybe 4.8% Yes 95.2%

Riders with Disabilities* Respond Users Disabled Yes 88% 95%

*Riders with wheelchairs, canes, walkers.

DART Location Data From Sparelabs

Rowlett GoLink Origin Destination Patterns April 2019

Most Rowlett passengers travel to/from Downtown Rowlett Station

Uber Heat Maps for July 2019

• Individual Trip Data including date and time --- Compare Demand by Day, Date and verify costing
• Wait time by trip – Identify problem times of day where we may need more capacity
• Wait time by zone – Service Equity Verification
• Miles per trip – Understand trip lengths and identify illogical trip distances within zone
• Minutes per trip– Verify ride time Standard by time of day and day of week by
• Cost and Revenue by Trip – Determine future fare strategy
• Lat Lon for pickup and drop off by trip– Identify high and low demand areas

– The only location DART specifically obtain’s under agreement is the transit hub and the zone – Census block group for origin and destination for each trip as an alternative to lat lon

Ideal Data From Uber and Why

Questions