CREATE A BETTER CUSTOMER Innovation is a process that transforms - - PowerPoint PPT Presentation

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CREATE A BETTER CUSTOMER Innovation is a process that transforms - - PowerPoint PPT Presentation

Oct 13, 2023 312 likes •433 views

CREATE A BETTER CUSTOMER Innovation is a process that transforms new ideas into value for customers. Ideas that drive value can result in sustainable profjt or growth. Proposition Engineering is our award-winning methodology for building

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CREATE A BETTER CUSTOMER

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theteam.co.uk/PropositionEngineering

Innovation is a process that transforms new ideas into value for customers. Ideas that drive value can result in sustainable profjt or growth. Proposition Engineering™ is our award-winning methodology for building brands with purpose. We help businesses precisely identify their most profjtable customers and develop a purpose-to-impact Blueprint to achieve concrete results.

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theteam.co.uk/PropositionEngineering

With Proposition Engineering, your commercial decisions are backed by hard data evidence and validated throughout. As a result, by activating the propositions precisely in-market using our approach, we guarantee that you will achieve your business objectives and get results.

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theteam.co.uk/PropositionEngineering

What it is

We work with you to create business Blueprints for growth that are hardwired into your business vision and strategy.

Big answers come from rigorous analysis and data-driven human

  • truth. We work with you to defjne evidence-based Blueprints to

grow your existing business and gain a hold in attractive new growth sectors. Each Blueprint contains all the vital information needed for you to drive business innovation and optimisation in areas that cover:

  • Target market defjnition
  • Brand engagement
  • New product and service development
  • Marketing and sales integration
  • Employee engagement
  • Behaviour change
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theteam.co.uk/PropositionEngineering

Blueprints for purpose and impact

The Blueprints we deliver are robustly engineered and rigorously researched.

Targeting

  • Who to target/who to ignore
  • Growth potential from each segment
  • Aligning products and brands to segments

Branding

  • Corporate identity and logo
  • Sales and affjnity impact on key segments

New Product Development/Franchise Development

  • Evaluating and choosing best NPD options
  • Aligning product design, packaging and pricing to key segments’ needs

Internal buy-in

  • Plan for ensuring that employees understand and are able

to communicate brand values Marketing & Sales

  • Action-triggering messages for key segments
  • Sales strategy
  • Media & digital strategies
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How it works

Proposition Engineering is underpinned by rigorous data-driven insight, which we call human truth.

We combine human truth with a tried and tested creative and strategic development process that enables businesses to precisely identify new commercial growth opportunities that will guarantee success in market. The approach uses segmentation techniques which are proven to be 50% more accurate than alternatives, and our proposition development process has successfully created growth for businesses across a wide range of industry sectors including:

  • Media
  • Entertainment
  • T

elecomms

  • Financial services
  • Logistics
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Proposition Engineering process

Establishing business goals and ambitions 1 2 3 4 5 Draft Blueprint Gathering data Verifjed Blueprints Activation

E n g i n e e r i n g T a r g e t d e fj n i t i

  • n

V e r i f y i n g R e fj n i n g D e l i v e r i n g

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Beyond Proposition Engineering, we are experts at applying the blueprints in order to achieve your goals.

Proposition Engineering in action Brand identity and strategy Customer engagement Employee engagement Experience design

Our branding experts will develop a brand that’s at the heart of what you do, what you want to be and how you want to be seen. B2B or B2C, we’ll put your idea top of mind for your customers in no time. We’ll get your employees in tune with the resulting branding and targeting strategies. Our digital experts will develop effective, engaging digital brand experiences.

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theteam.co.uk/PropositionEngineering

Ex-client-side business professionals with proven track records in driving innovation and growth.

Our work ethic is to co-create with clients. Working with you at every stage. Our team of specialists have many years of experience drawn from research, creative and strategic proposition development backgrounds drawn from

  • rganisations that include Microsoft, ITV, Barclays and Disney.

Who we are

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Our work cuts across industries, markets and sizes

Sports Consumer electronics Luxury goods & services Food & drink Clothing & footwear Cosmetics, opticians & pharma-ceuticals Travel & hospitality Financial & insurance Business services TV Channels & platforms Film & cinema In-home & portable entertainment

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Contact us today

M +44 (0)7970 455525 kevinmackenzie@theteam.co.uk the T eam 30 Park Street London SE1 9EQ theteam.co.uk/PropositionEngineering

Kevin MacKenzie

Managing Director the Team T +971 (0)52 638 9500 george.emiris@clusters.me Clusters PO Box 357634 Dubai theteam.co.uk/PropositionEngineering

George Emiris

MD Middle East & Africa Clusters

CREATE A BETTER CUSTOMER