Consumer Electronics TARGET PERSONAS Executive Summary This - - PowerPoint PPT Presentation

Samsung’s Target Audience for Consumer Electronics

TARGET PERSONAS

Executive Summary

This presentation outlines two ideal audiences that Samsung can target and the integrated content strategies that will increase profits for the next quarter.

Samsung’s Vision

Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society.

Company Philosophy

We recommend a digital marketing strategy utilizing paid influencers, paid social media ads, interesting social media content, and a blog post.

Prospect Persona

Content Strategy for Prospects: Part 1

A Day wit ith Megan Thee Sta tall llio ion

Vid Video 1: 1: Gets off the stage into her car checks her watch for a call from her girls saying to get snacks Vid Video 2: 2: She is wearing the watch during a photoshoot and switches faces and bands with each outfit Vid Video 3: 3: She leaves the photoshoot, walks past a cute guy and he smiles, she takes a photo with some fans then gets a text telling her to get a last-minute item Vid Video 4: 4: She goes to the mini-mart, gets the snacks and pays with her watch Vid ideo 5: 5: She walks in with the snacks everyone is hype, montage of them playing video games on a new Samsung TV, doing Instagram videos on a new Galaxy phone, using VR headset, her music blasting in the background. Ending: Then the final scene is her winding down from all the activity, and showing the watch activating to capture sleep.

A sho hort 5-vi video ser eries featuring Megan Thee Stallion showing off the top features of the latest model

• f the Samsung Galaxy watch.

These will be released weekly leading up to the launch the latest Galaxy Watch. Can be shared on social media (organically and paid) and TV ads.

Content Strategy for Prospects: Part 2

Let’s Chat with Megan Thee Stallion

Tim ime: 15 Minute Video Subj Subject: Talk up the watch and how it helps her and all the benefits (conversationally) and then goes into new projects that she's working on. Fans get to ask questions through the Instagram live feed. Tim imeline: Advertising around this would be a few days before, she and Samsung do a quick promo for an exclusive live interview and share it on their social media platforms organically. Exclusive Inst Instagram Liv ive inte interview with Megan thee Stallion done by Samsung brand ambassadors talking about how she balances life as a rap superstar and a college student.

Content Strategy for Prospects: Part 3

Beh ehind the the Sce cenes s with ith the the Sav avage

Prem remis ise: The blogger/influencer will follow Megan around for a day and do a casual interview in a neutral location (e.g. coffee shop). The interview would be a more in-depth conversation than the IG Live video. Content: She will go over what tips helped her study the best, how to maintain a busy life, what she does to relax, some personal questions, not EXACTLY about the watch. It could be hinted but its not the focus. Then at the end, tie her back to the overall campaign “See how she spends her day in

• ur new video series”.

A “Day in the Life” blo blog post post with Megan thee Stallion with top influencer blogger.

Customer Persona

We recommend a digital marketing strategy utilizing a solution brief, a blog post, and an FAQ video series.

Content Strategy for Customers: Part 1

How to to Set t Up th the Best t Sound for your QLED Smart t TV

A solution brief outlining tips on setting up the perfect sound systems for their new 8K QLED Smart TV. This can describe various entertainment system set ups (using sound bars versus a surround sound set up) with their recommended products for each type of set up. This can be a two-parter, A blog post, then a downloadable solution brief that they can print out and keep

• n-hand.

For this persona, the first content we would create is a sol

• lution bri

brief.

Content Strategy for Customers: Part 2

Brin ing th the Famil ily Togeth ther wit ith your New QLED Smart t TV

This will be a blog post containing stats and ideas on how to use their Smart TV to connect the family. Use sponsorship and product placement recommend top apps to use (Netflix for family movie night, YouTube for in home workouts or cooking videos, connections with other Samsung devices). Add incentive to sign up for apps by offering discount codes. Encourage sharing on social media or commenting on what the customers do to bring the family together.

We would create a blog blog post post appealing to the family man characteristic of the customer.

Content Strategy for Customers: Part 3

Mak ake the the Mos

• st of
• f the

the 8K 8K QLED Smar art TV TV

Some FAQs on features of the TV. Quick how-tos of connecting receivers via 4K HDMI cables (and the importance of using a 4K HDMI as opposed to a standard HDMI), Initial set up and connecting Smart TV to Wi-Fi, features you can access using the remote, etc. Publish videos on YouTube and support page

• n their site and feature them in after-purchase emails with a link to contact

support if they need it.

This will be video video ser eries housed on the customer support page along with em email ca campaign.

Thank you!