Connecting with Healthcare Professionals Belinda Neville March - - PowerPoint PPT Presentation

Connecting with Healthcare Professionals

Belinda Neville March 2019

Conventional wisdom of the 80-90’s

Low fat movement = =

Second chance for nuts

Seventh Day Adventist Study, California

• Long-term study in >26,000 people
• Examining dietary and lifestyle habits
• Followed for 6 years

Unexpected results

Nuts ≥ 4x/week – 48% lower risk of heart disease or death Nuts 1x/week – 25% lower risk of heart disease

First paper linking nut consumption and lower risk of heart disease

Nuts and heart health

3 other major population studies, supported the nuts and heart health findings

• Nurse’s Health Study (1998)
• Iowa Women’s Health Study (2001)
• Physicians Health Study (2002)

Nuts and heart health

3 other large population studies supported nuts and heart health findings

• Nurse’s Health Study (1998)
• Iowa Women’s Health Study (2001)
• Physicians Health Study (2002)

Nuts ≥ 4x/week - 37% lower risk of CHD

Kelly JH, Sabate J, 2006

Nuts and health

Economic cost of disease

• Aust. Burden of Disease

A diet ‘low in nuts and seeds’ accounts for the following cost of disease burden:

• 16% heart disease (vs

10% diet ‘low in vegetables’)

• 7.4% diabetes
• 1.4% all disease

AIHW, 2016

Health burden of preventable disease (Aust) Of the 15 individual dietary risk factors attributing to the burden of chronic disease in Australia, diets:

• ‘low in wholegrains’
• ‘low in fruit’
• ‘low in nuts and seeds’
• ‘low in vegetables’

were those contributing the greatest number of deaths

Crosland et al, 2019

EAT-Lancet Commission To save lives and the earth, we need to double consumption of fruit, vegetables, nuts and legumes

EAT-Lancet, 2019

Food groups and disease markers Increased intake of nuts, legumes & wholegrains is more effective at primary prevention of disease than other food groups, and more than fruits and vegetables

Schwingshackl, 2018

“If you have access to Google, you’re a nutrition expert”

What we know about reaching Healthcare professionals

• Simple messages
• Visually appealing
• Resources that can be used in practice (e.g. infographics)
• Solves a problem
• Easily shared
• Short, easily digestible paragraphs
• Commentary or input from well-established/well-known dietitian(s)

Key messages

a healthy handful each day…

reduces the risk of heart disease maintains a healthy weight reduces the risk of diabetes

Social media

Instagram Facebook

Rebecca Gawthorne @nourish_naturally Leanne Ward @the_fitness_dietitian

NUTrition Ambassadors

Dietitian eBook

New Factsheets – HCP and Clients

Webinar

Nuts and Brain Health, May 2018

Conferences and events

Exhibits and/or satchel inserts at key healthcare professional conferences

Is the message getting through?

10 20 30 40 50 60 70 80 90 100 Preventing HD Preventing Diabetes Managing

• verweight/obesity

Perception of GPs

2003 2010 2018 10 20 30 40 50 60 70 80 90 100 Preventing HD Preventing Diabetes Managing

• verweight/obesity

Perception of Nutritionists

2003 2010 2018

HCP Tracking research – changes in attitudes and behaviours

• ver time

Health r reputation o

• f f

foods ds

Summary

• We have solid, consistent evidence-based information
• We have the authority to speak and are a trusted source
• We need to ensure we remain relevant to ensure we get our voice

heard