X 2020 Community Action Project: Confronting Racism in the Face of COVID-19 Presented by Carolyne Im, Komal Kamdar, & Kathleen Mallari
01 03 Introduction Toolkit & to CAP Campaign 02 04 Project Intern Background Insights Table of Contents 2
Komal Kamdar, UVA ‘21 Majors: Public Policy and Spanish Internship: USDA Natural Resources Conservation Service Kathleen Mallari, CCC ‘20 CAP TEAM Major: Global Studies Internship: CAPAL Development & Alumni Engagement Intern Carolyne Im, GWU ‘22 Major: Political Communication Internship: USDA Animal and Plant Health Inspection Service About the Team 3
Act to Change Act To Change is a national 501(c)(3) nonprofit organization working to address bullying, including in the Asian American and Pacific Islander (AAPI) community. About the Community Partner 4
Yellow Peril 1,843 reports The rise of hate crimes reveals how of anti-Asian hate quickly White crimes or incidents in America turns the first eight weeks AANHPIs from the of reporting Model Minority to COVID-19 and the Yellow Peril Rise of Anti-Asian History of Hate Crimes anti-Asian 2.4 times sentiment women are harassed 2.4x more than men; COVID hate crimes is 7.8% of reporters are part of a long history elderly of racism & xenophobia Project Background 5
How do I Need for What should I What should I advocate for do if I’m a Community do if I witness myself & what victim of a a hate crime? resources are Support hate crime? out there? Project Background 6
Act to Connect Engage Reflect Change Connect with AANHPI Engage and educate Beyond engagement youth and grow Act young AANHPIs on to reflecting on how CAP Goals to Change’s platform issues surrounding we can change daily to spread awareness White supremacy, behavior & be better of bullying. racism, and xenophobia. allies. Our Goals 7
Outlined Instagram campaign 1 strategy and content creation calendar Conducted thorough research, synthesized, and wrote report 2 on trends in AANHPI xenophobia, racism, and Project activism Deliverables Designed graphic report 3 style toolkit consistent with Act to Change brand Created engaging and 4 educational content for Instagram campaign Our Project 8
Toolkit A brief history of COVID-19 & anti-Asian Confronting racism anti-AANHPI racism racism and xenophobia with your parents Topics Myths & facts of Engaging in digital Engaging in in-person AANHPI allyship activism activism Our Topics 9
Toolkit Overview Audience: High school- through college-age ➔ AANHPIs Design & content: cater to younger audience ➔ & match Act to Change’s brand and mission Dynamic & interactive content: ➔ How to engage with parents and peers ◆ Articles, books, and videos for further ◆ learning Concrete tips for activism in the digital age ➔ Concrete resources ➔ Introduction to the Toolkit 10
History of Anti-AANHPI Racism 11
Racism in the Face of COVID-19 12
Confronting Racism with Your Parents & AANHPI Allyship 13
Digital Activism 14
Physical Activism 15
Further Resources & Glossary of Terms 16
Social Media Campaign Content for one week: ➔ make an impact ◆ keep audience engaged ◆ prevent feed fatigue ◆ One post per day, with more ➔ information and resources on Act to Change’s website Hashtags: #RacismIsAVirus and ➔ #StopAAPIHate 17
COVID & The Rise of Xenophobia 18
Physical Activism 19
AANHPI Allyship: Myths & Facts 20
Story Content 21
Competition 22
Meeting with Dr. Vivek Murthy 23
Future Steps Implementation Dissemination Expansion Act to Change will Act to Change will Act to Change will expand implement the disseminate the toolkit their social media presence Instagram campaign. to AANHPI youth. on all platforms including TikTok Future Steps 24
Partnered with a non-profit organization & ➔ connected with AAPI community leaders Created an engaging and comprehensive ➔ 40-page graphic report and content for a 7-day campaign that matched Act to Change’s brand & mission Skills We Acquired Conducted in-depth research on AANHPI ➔ & Applied history, racism, and activism Provided concrete resources to AANHPI ➔ youth around civic engagement Connected bullying to larger themes of ➔ White supremacy and the model minority Intern Insights 25
Be Active Actively challenge and educate family Be an Advocate members, friends, and peers of the systems Now more than and institutions that are ever, we must not barriers to real only advocate for CAP Insights empowerment. ourselves, but for others as well. & Conclusion Be Patient We won’t topple systematic oppression and racism in a day. Intern Insights 26
Acknowledgements Dung Tran Shaima Ahmad Jill Yu 2020 S&I cohort Richard Leong Belinda Lei Dikshant Rajbhandari Institutional Resources Dr. Vivek Murthy The rest of the Act to Change board! Stop AAPI Hate OCA National A3PCON Hollaback! Acknowledgements 27
Questions, Comments, or Concerns? Komal Kamdar linkedin.com/in/komal-kamdar/ Kathleen Mallari kk5tf@virginia.edu linkedin.com/in/kfmallar24/ kfmallari24@gmail.com Carolyne Im linkedin.com/in/carolyne-im/ cim12@gwu.edu Our Team 28
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