Confronting Racism in the Face of COVID-19 Presented by Carolyne - - PowerPoint PPT Presentation
X 2020 Community Action Project: Confronting Racism in the Face of COVID-19 Presented by Carolyne Im, Komal Kamdar, & Kathleen Mallari 01 03 Introduction Toolkit & to CAP Campaign 02 04 Project Intern Background Insights
Presented by Carolyne Im, Komal Kamdar, & Kathleen Mallari
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2 Table of Contents
Introduction to CAP Project Background Toolkit & Campaign Intern Insights
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Komal Kamdar, UVA ‘21
Majors: Public Policy and Spanish Internship: USDA Natural Resources Conservation Service
Kathleen Mallari, CCC ‘20
Major: Global Studies Internship: CAPAL Development & Alumni Engagement Intern
Carolyne Im, GWU ‘22
Major: Political Communication Internship: USDA Animal and Plant Health Inspection Service
About the Team
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Act To Change is a national 501(c)(3) nonprofit organization working to address bullying, including in the Asian American and Pacific Islander (AAPI) community.
About the Community Partner
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Project Background
crimes or incidents in the first eight weeks
1,843 reports
The rise of hate crimes reveals how quickly White America turns AANHPIs from the Model Minority to Yellow Peril
Yellow Peril
COVID hate crimes is part of a long history
xenophobia
History of anti-Asian sentiment
women are harassed 2.4x more than men; 7.8% of reporters are elderly
2.4 times
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Project Background
How do I advocate for myself & what resources are
What should I do if I witness a hate crime? What should I do if I’m a victim of a hate crime?
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Beyond engagement to reflecting on how we can change daily behavior & be better allies.
Reflect
Connect with AANHPI youth and grow Act to Change’s platform to spread awareness
Engage Connect
Engage and educate young AANHPIs on issues surrounding White supremacy, racism, and xenophobia.
Our Goals
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Our Project Conducted thorough research, synthesized, and wrote report
xenophobia, racism, and activism Outlined Instagram campaign strategy and content creation calendar Designed graphic report style toolkit consistent with Act to Change brand Created engaging and educational content for Instagram campaign 2 1 3 4
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Our Topics
A brief history of anti-AANHPI racism COVID-19 & anti-Asian racism and xenophobia Confronting racism with your parents Myths & facts of AANHPI allyship Engaging in digital activism Engaging in in-person activism
10 Introduction to the Toolkit
➔ Audience: High school- through college-age AANHPIs ➔ Design & content: cater to younger audience & match Act to Change’s brand and mission ➔ Dynamic & interactive content: ◆ How to engage with parents and peers ◆ Articles, books, and videos for further learning ➔ Concrete tips for activism in the digital age ➔ Concrete resources
11 History of Anti-AANHPI Racism
12 Racism in the Face of COVID-19
13 Confronting Racism with Your Parents & AANHPI Allyship
14 Digital Activism
15 Physical Activism
16 Further Resources & Glossary of Terms
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➔ Content for one week: ◆ make an impact ◆ keep audience engaged ◆ prevent feed fatigue ➔ One post per day, with more information and resources on Act to Change’s website ➔ Hashtags: #RacismIsAVirus and #StopAAPIHate
18 COVID & The Rise of Xenophobia
19 Physical Activism
20 AANHPI Allyship: Myths & Facts
21 Story Content
22 Competition
23 Meeting with Dr. Vivek Murthy
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Act to Change will expand their social media presence
TikTok Act to Change will disseminate the toolkit to AANHPI youth. Act to Change will implement the Instagram campaign.
Expansion Dissemination Implementation
Future Steps
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Intern Insights
➔ Partnered with a non-profit organization & connected with AAPI community leaders ➔ Created an engaging and comprehensive 40-page graphic report and content for a 7-day campaign that matched Act to Change’s brand & mission ➔ Conducted in-depth research on AANHPI history, racism, and activism ➔ Provided concrete resources to AANHPI youth around civic engagement ➔ Connected bullying to larger themes of White supremacy and the model minority
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Intern Insights Now more than ever, we must not
Be an Advocate
Actively challenge and educate family members, friends, and peers of the systems and institutions that are barriers to real empowerment.
Be Active
We won’t topple systematic
racism in a day.
Be Patient
27 Acknowledgements
Stop AAPI Hate OCA National A3PCON Hollaback! Jill Yu Richard Leong Belinda Lei Dikshant Rajbhandari
The rest of the Act to Change board!
Institutional Resources
Dung Tran Shaima Ahmad 2020 S&I cohort
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Carolyne Im
linkedin.com/in/komal-kamdar/ kk5tf@virginia.edu
Komal Kamdar Kathleen Mallari
linkedin.com/in/kfmallar24/ kfmallari24@gmail.com
Our Team
linkedin.com/in/carolyne-im/ cim12@gwu.edu