Community-Building and Fundraising Today What you need to do to - - PowerPoint PPT Presentation

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Community-Building and Fundraising Today What you need to do to - - PowerPoint PPT Presentation

Dec 04, 2022 378 likes •964 views

Community-Building and Fundraising Today What you need to do to inspire support Presented by 1 Toms Story Hi! Im Tom. @tomjd Co-founder/CEO @StartSomeGood www.StartSomeGood.com www.TomDawkins.com.au 9 12 Crowdfunding isnt new

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Community-Building and Fundraising Today

What you need to do to inspire support

Presented by

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Tom’s Story

Hi! I’m Tom.

@tomjd

Co-founder/CEO @StartSomeGood www.StartSomeGood.com www.TomDawkins.com.au

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Crowdfunding isn’t new

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Crowdfunding isn’t automatic

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What Crowdfunding isn’t 3: About crowds at all Crowdfunding isn’t about crowds

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It’s about teams

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Why crowdfund?

  • What is new: more engaging and game-like
  • Inspires more sharing & a deeper connection
  • Transparency around goals and outcomes
  • Reduced risk for donors
  • Increases urgency
  • Fast market validation
  • Combines commerce, philanthropy and community
  • Generates other forms of support
  • High success rate
  • You can start now
  • Creates community ownership
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Discussion: Why do you want to Crowdfund?

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  • An expectation of future financial return (investing)
  • A good or service we want (shopping)
  • A future we hope to see (philanthropy)
  • A friend or community we want to support (relationships)
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  • An expectation of future financial return (investing)
  • A good or service we want (shopping)
  • A future we hope to see (philanthropy)
  • A friend or community we want to support (relationships)
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One where people are central to winning Focus on finding people who already care

Theory of change

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We have all benefited from the right touch of cult, love, growth and wisdom that is CSL. An annual scholarship allows us all to make a small contribution to enable the experience for someone else, and remember what it meant for us. It's a great way to stay connected to the ever-growing CSL network and make connections with those you completed the Program with and many others across the years. In short, this is a way to share the love and pay it forward!

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What’s your story?

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Have a marketing plan!

  • Crucial:

–Line up your initial donors – early

momentum is critical

–Get specific about the tribes you’re

reaching + how you’re reaching them

–Use different channels –Examine similar campaigns –Be ready to work hard! –Be real

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  • Who are they?
  • Where are they?
  • What do they care about?
  • Why will they support you?
  • Why won’t they?
  • How do you reach them?
  • Suggestion: Develop a Persona for each target tribe

Reaching the Tribe

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  • Do Good Bus Hands

Young activists and donors in particular think in terms of “projects” and causes-of-the-moment, not lifelong commitments

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3 key types of risk you need to alleviate:

  • 1. Idea risk – can this work?
  • 2. Implementation risk – can this person do it?
  • 3. Fundraising risk – can they reach their goal?

Risk for donors

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Rewards

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How much can you raise?

Reach x Propensity x Capacity

Existing community Relationships Social media reach Partnerships PR hooks newsworthiness HARD WORK Your story Told to the right people (targeting) Presentation (video, pictures) Urgency How much do people care? Targeting Need Value Rewards

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Discussion: How much do you need to raise? How much reach do you need to achieve that? How will you reach that many people with your story?

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The formula

3 motivations: personal, societal, relational 5 stories: Issue, Geography, Team, Approach/Innovation, Community/Identity + Your personal story! Knowing who you want to reach and why they will care. + Hard Work! (and a realistic goal).

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Start with your friends

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And remember to thank your supporters!

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