COLLABORATION SERVICE PLATFORM Table of Content 1. International - - PDF document
Technology and Collaborat ion S cale Y our Business Like Never Bef ore The VEnterface intelligent platform aiming at providing Australian innovative entrepreneurs with digital entry to the S ingaporean market through technology and
Technology and Collaborat ion S cale Y
The VEnterface intelligent platform aiming at providing Australian innovative entrepreneurs with digital entry to the S ingaporean market through technology and collaboration
VEnterface’s S
For new innovat ive businesses with good ideas
even pot entially disruptive product s and services, collaboration is an important way t o succeed. Newcomers are flexible in developing, testing, and launching novel product s and services, but t hey are lack of resources and market experience. Collaboration allows for consolidating financial and organizational resources.
WEF report Collaboration has three phases:
another, set expectations, and determine goals.
problems together. The entry phase is crucial because collaborations inevitably fail when encountering a lack of clearly defined expectations and responsibilities. The latter depends heavily upon knowledge:
the project.
responsibilities they have agreed on.
(skills, resources, etc.).
Collaborators underestimate the need to define clear obj ectives around prospective partnerships. Establishing clear obj ectives requires carefully scoping entry problems, identifying desired outcomes. In practice, it is a lack of such clarit y that increases the risk of failure to find a suitable partner, create a misalignment between parties, and misunderstanding how costs and benefits are shared. Assessing prospects of partnership in t erms of time and resources invested as well as possible results is a complex procedure. Insufficient knowledge about the general benefits of collaboration and lack of specific knowledge about technical terms of collaboration are the main barriers to do it
MEs, finding local or especially overseas partners and make a first positive impression can be a big challenge.
Problems Proposed S
VEnterface focuses on data discovering, leveraging data to make better decisions, and facilitating collaboration among entrepreneurs. VEnterface offers:
prospective collaborations.
upport Algorithm
To identify possible variants of international market entries and choose potentially attractive ones, five categories with numerous subcategories have to be taken into account by entrepreneurs, including:
Products by function. S
ervices by function.
Products and services by innovativeness. International market entries. Collaboration partnership entries.
A Decision S upport Algorithm (DS A) was designed for the VEnterface platform to screen all possible combinations of categories and subcategories to identify potential opportunities and make the best
A works within each category through the filtering process. The first and second filters allow positioning products and services in the market according to its functionalities. The third filter helps to position products and services taking into account its innovativeness:
Advanced technology products. Digital-infrastructure goods. Digitized products. Combinations of physical and digital components. ICT enabled product innovations. ICT enabled process innovation. ICT enabled marketing innovation. ICT enabled organizational innovation.
The filter four enables entrepreneurs to estimate each of 24 international market entries. The metrics are estimated (as low, moderate, or high), for each entry, include:
Pros and Cons. Proposed entry costs and profitability. Entry difficulties. Risks. Marketing efforts. Necessary Investment (if any) Obtained international experience. Control over the business.
In the filter five, the four collaboration modes are considered to clarify the possible opportunities for collaboration. These four modes include:
Fluid Alliance, a temporary alliance under a simple agreement. Collaborative Proj ect as a method to form a team, then control
all works.
Joint Venture when two or more companies create a j ointly
Acquisition/ Investment when one company purchases another or
there is the two companies’ merger. The metrics are estimated in the filter five (as low, moderate, or high), for each of four entries, include:
Financial contributions and division of profits and losses among
partners.
Risks. Intellectual property rights. Management. Control over the business. Legal agreements. Innovation S
tage: Idea Generation, Advocacy & S creening, Experimentation, Commercialisation, Diffusion & Implementation). Due to the intelligent filtering process, DS A helps entrepreneurs to see all possible opportunities and handle them.
The VEnterface’s Framework
The VEnterface works as a network comprising three interrelated interfaces (see diagram below):
Data Entry Interface facilitates the input data submission. Knowledge Base Interface for intelligent search and decision
making.
Interaction Interface enables collaboration.
The critical requirements of the VEnterface network are:
Data integrity: the information of the three interfaces is curated. S
calability: the network is able to grow.
Flexibility: new data can be added and removed easily.
Business Directory Commu- nity
Platform
Knowledge
Base
Gain Access To All Facilities Of The Platform Be Guided While Operating On The Platform S howcase your product/ service and business Employ intelligent filtering to look through different modes Estimate pros and cons, risks and benefits to make a decision Choose the best variants of the market entry and collaboration Discover your potential partners Contact partners and discuss terms of collaboration Develop prospective goods/ services collaboratively Data Entry Interface facilitates the input data submission Knowledge Base Interface for intelligent search and decision making Interaction Interface enables collaboration
the Input Data S ubmission
Information flow on the VEnterface platform is going on the three levels
innovative entrepreneurs (users):
1st level –
S tructured Data S et – A user brings raw data to the VEnterface platform, obtains membership, and creates own profile, transforming raw data into a structured data set with the use of simple VEnterface’s data input tools.
2nd level –
Data S et Interpreted by Insight – A user applies intelligent search through the Knowledge Base to create own product/ service description and investigate market entry opportunities.
3rd level –
Integrated Data S et – A user j oins the platform community and collaborates with its members to synthesize new data set, employing also information of the 1st and 2nd levels. Each user can access a personal account that allows them to manage, renew, edit, and delete their listings. VEnterface straightforwardly incorporates images and video. The user can create featured listings that are displayed at the top of all listings. All system works as self- serve customer service with the Virtual Assistant’s support.
S earch and Decision Making
The Knowledge Base of the VEnterface platform was developed beforehand predominantly by innovation commercialisation experts. The information of the platform is represented in three modes:
Brief descriptions of the international market entries for search
through its categories and subcategories with the use of a Decision S upport Algorithm (DS A).
DS
A with platform-wide search capabilities.
Full descriptions of the international market entries in articles.
It is the central hub of information to make well-weighted decisions about market entry modes and opportunities. Pre-assembled and systematized Knowledge Base gives users access to both accurate and up-to-date information that they can interpret by insight for effective decision making via:
S
imple and effective database structure.
The only necessary and sufficient information. The easy to understand taxonomy. The right built-in capabilities. The focus on continuous development.
There are three main forms to collaboratively develop innovations:
collaborates with external players to bring to market and create value from the innovation developed internally.
external players to integrate their knowledge into its innovation projects.
with partners through an exchange of knowledge to develop an innovation. PWC’s White Paper
Each of the forms is predisposed to some market entry and collaboration modes
the VEnterface platform. Geographically dispersed entrepreneurs receive an easy access to workflow-driven information processes and the ability to communicate with each other, t ranscending geographic and organizational boundaries. A working relationship between entrepreneurs in addition to an ongoing knowledge sharing creates new opportunities on the platform:
Developing local and international connectivity. Defining focus and establish partnerships. Facilitating knowledge sharing and generating a new one. Emphasizing information update capability. Recognizing new directions for products/ services development. Building new business models.
The VEnterface platform supports service-oriented processes for both groups of customers: Australian and S ingaporean innovative entrepreneurs. The platform offers customers self-services that are delivered in ways that stimulate collaboration. Functions of sharing and engagement on the platform allow forming targeted groups/ networks of entrepreneurs and taking advantage of their collaboration. They can share knowledge inside professional groups with common interests. The platform-based community creates a higher level of knowledgeable support for participants. To reach that level, VEnterface provides the community with tools focused directly on customers’ fruitful collaboration in some of the areas, including:
S
eeking new markets.
Acquiring means of distribution. Gaining access to new technology. Extending supply links. Diversifying into new businesses. Restructuring to improve performance. Cost-sharing and pooling of resources. Developing new products and services.
The scheme below illustrates the VEnterface platform’s workflow.
START Login/ Register Pay Membership Fee Create Profile Submit Products/ Services to Business Directory Knowledge Base Pay Success Fee Forming working partnerships Collaboration on the platform Development of the Virtual Assistant via machine learning New categories and filters in the Knowledge Base END
1 2 3 4 6 7 8 9 10 Virtual Assistant
Intelligent filtering
5
Integration with prospective collaborators:
10 9 11
A massive community on the platform with increased interoperability and usability Business Directory
12