collaboration on social media @AngelaCorbalan May 2016 - - PowerPoint PPT Presentation

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collaboration on social media @AngelaCorbalan May 2016 - - PowerPoint PPT Presentation

Feb 26, 2024 423 likes •574 views

Fostering collaboration on social media @AngelaCorbalan May 2016 WWW.BETTERTHANCASH.ORG The Better Than Cash Alliance INDIA MEXICO BANGLADESH SENEGAL PHILIPPINES COLOMBIA PERU SIERRA LEONE PNG NEPAL MALAWI BENIN GHANA RWANDA

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WWW.BETTERTHANCASH.ORG

Fostering collaboration

  • n social media

@AngelaCorbalan May 2016

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The Better Than Cash Alliance

AFGHANISTAN NEPAL MALAWI PERU KENYA COLOMBIA SIERRA LEONE MEXICO INDIA SENEGAL RWANDA BANGLADESH PAKISTAN PNG PHILIPPINES GHANA URUGUAY BENIN

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Poverty

THE STORY ABOUT DIGITAL PAYMENTS IS ABOUT IMPROVING PEOPLE’S LIVES

Women Inclusive Growth Transparency Speed & Dignity

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Syrian refugees in Jordan – iris scan technology

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Lessons learned on fostering collaboration

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HYPER-TARGETING 80% LISTENER, 20% TALKER PEOPLE, NOT JUST BRANDS

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HYPER- TARGETING

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THE CORE STRATEGY

Use social media to connect with specific audiences

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Target =

Don’t spray and pray

Identify +

Don’t leave it to chance

Real World Targets

Our advocacy, policy and fundraising targets: 1.We find their social handles. 2.We build a relationship. 3.We make sure they see our content.

Crimson Hexagon

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80% LISTENER 20% TALKER

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PEOPLE, NOT JUST BRANDS

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@ B E T T E R T H A N _ C A S H / B E T T E R T H A N C A S H A L L I A N C E / B E T T E R – T H A N – C A S H – A L L I A N C E