Clou oud Ser Servic ices Deliv elivery ry And nd Busi - - PowerPoint PPT Presentation

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Servic ices Deliv elivery ry And nd Busi usiness Aut utomation Pla Platform

What is RackNap?

• Telcos, System Integrators, Hosters
• Cloud Solution Providers (CSP) – Direct, Indirect,

Distributors

Target Segment

• Cloud Services - MS O365 CSP, Azure CSP, AWS
• VPS – Virtuozzo, OpenStack
• Domain registration, Web Hosting with Plesk

Automation and Billing solution for range of services

• Support management
• Sales and Marketing
• Inventory management

Back-end business functions management capability

How did we come into existence?

2009

ZNetLive realizes need for automation tool

2010

Starts developing tool in-house

2013

Starts using tool for hosting services. Migrates legacy data to tool

2015

Completes integration with Microsoft, IBM Cloud Services

2016

RackNap Commercially launched in the market and signs first customer

Direct Sale Model

OEM Reseller SMB/Enterprises RackNap Marketplace B2C

RackNap – Fit in supply chain

Distributor Reseller 2 OEM Reseller 1 SMB/Enterprises RackNap Marketplace

RackNap Marketplace RackNap Marketplace

B2C B2B

Indirect Sale Model

RackNap – Fit in supply chain

• Direct CSP

How IaaS/SaaS/PaaS services are delivered at present?

Cloud Vendors (OEM)

• Microsoft
• AWS
• IBM Cloud, Google
• Local cloud providers
• ISVs
• Distributors

End Customers Problem statement

1 2

via manual processing

Lack of automation prevents.. 1. great customer experience 2. ability to cross-sell / up- sell Customer acquisition rate is low and expensive as partners lack expertise in digital marketing

via semi-automation

• Indirect CSPs
• ISVs

via manual processing via manual processing

3

Unable to afford cost- effective manpower to

• ffer high-value

managed services

What is the problem statement?

Automation

GTM Approach

Comprehensive GTM Approach

1

Automation for Service Delivery

2

High-margin managed services

3

Managed Services

How does RackNap solve this problem?

Increase reach via Social media, Blogs

1

Increase engagement via Field events, Webinars, Blogs, E-books, Campaigns

2

Increase conversion through Free-trials, promotions

3

Comprehensive GTM

SEO optimized marketplace to sell cloud, non-cloud products Self-Service Portal for customer to manage his services Subscription billing, CXO dashboard

Subscription billing and automation tool

Pro-active monitoring and back-up Shift and Lift Migration services Cost Optimization and Consulting

Managed Services

How does RackNap solve this problem?

RackNap Marketing Strategy

Leads Opportunities Sales Satisfaction Retention Upsell

Visitors Customers

1 2 3 4 5 6 7 1 2 3 4 5 6 7

• SEO
• Co-Marketing (Microsoft, AWS, Plesk etc.)
• Events (Microsoft Inspire, Round Tables)
• Hunting Campaign (with existing leads database)
• GTM events with converted leads
• Technical Webinars
• Press release
• Case Study
• Video testimonials
• Product newsletters, Blogs, E-books
• Promotional mailers
• Cross marketing across our internal media portals

(DHN, Wire19)

Evangelists

Customers Marketplace Management Billing and Provisioning Customer Self-service Support and CRM Inventory Management Sales and Marketing Partner Management Business Intelligence Back-End Management Layer Direct Indirect Partners

Functional Overview

New Age Cloud Services Traditional Services

Marketplace for CSP (Direct/Indirect)/Distributor

Azure Public Cloud Integration

• Azure offered in 2 billing models – Pay-Per-Use and Pre-Paid
• Custom budget limit/credit limit per Customer
• Customer has ability to use any Azure Service
• Email alerts can be sent to customers based on actual consumption
• Mark-up of prices for resources
• Customer specific discounts can be applied
• Grouping of consumption/charges per resource category

O365 Integration

• One-Click Trial Provisioning
• Ability to provision entire SKU listing
• Import entire price list and easy plan creation
• Mark-up per SKU
• Ability to renew service, Upgrade and downgrade quantity/plans
• Flexible billing frequency options – Monthly, Quarterly, Yearly
• Seamless migration from one CSP to another

Value proposition of RackNap

• Unified marketplace to offer Cloud and Non-Cloud Services
• Target B2B and B2C segments via one interface
• Flexible billing options – Pre-Paid, Post-Paid/Pay-Per-Use
• Self-Service Portal for End-Customers
• Ticketing module to log and manage customer issues
• Track Sales life-cycle – Leads to potentials to customer
• Platform built by a CSP for CSPs

Deployment type Core modules Partner & Inventory management Microsoft - Office 365 CSP Microsoft - Azure CSP IBM Cloud, AWS, OpenStack Core customizations & 3rd Party integrations Deployment fee Platform fee per month

SaaS ✓  ✓   $0 $50 Cloud/On-Premise ✓ ✓ ✓  ✓ $250 per month (for first 12 months only) 2% revenue share

• f total billed revenue

Cloud/On-Premise ✓ ✓ ✓ ✓ ✓ Contact Us Contact Us

Deployment Options

Standard

( For Emerging CSPs, Hosters, ISVs, Designers )

Advanced

( For established CSPs, MSPs & Direct Resellers )

Enterprise

( For Distributors, Telcos & Data Centres )

RackNap and Microsoft

Microsoft Cloud Connect - Jaipur Microsoft Cloud Connect - Mumbai Microsoft Launch “Complete Online Bundle” Microsoft Inspire - USA 2017 Microsoft Hosting Summit – USA 2017

RackNap and Microsoft

Azure Marketplace Listing OCP Catalog Listing with Co-Sell Ready Status

MPN Id: 1418009

RackNap and Microsoft

Partner Sales Connect

MPN Id: 1418009

Increase in Revenue - SAMPLE

Total O365 seats per year 5000 Average price per seat per month $ 10

Revenue per year $6,00,000

Without RackNap With RackNap Total revenue per year $ 6,00,000 $ 6,00,000 Conversion due to more Organic Traffic (1%) - 10000 more visitors per month $1,20,000 Additional products up-sell/cross-sell (20 / month) - $20 product, 10 seats each $48,000

Revenue per year $ 6,00,000 $7,68,000

Business case - Impact on CSP’s Revenue

These are approximate projected numbers and may vary based on individual CSP business scenarios

Cost Savings - SAMPLE

Without RackNap With RackNap Processing time per order (in mins) 75 10 Number of orders per day 5 5 Total time spent in order processing per day 375 mins (~6 hours) 50 mins (~1 hour)

Time saved per day 5 hours

Time saved using RackNap in a month (20 working days) 100 hours Monthly salary for employee for order processing work only $3,000 Savings on monthly basis $2,500

Yearly cost savings $30,000

Business case - Impact on CSP’s Expenses

These are approximate projected numbers and may vary based on individual CSP business scenarios

RackNap Customers

Alliance and Technology Partners

Customer Acquisition

Digital Marketing - Pre sales, Content writing, SEO, and Email marketing to generate leads. Manage entire IT infrastructure estate, Onboard bulk customers with Cross (Cloud) Vendor migration services

Customer Retention

White-labelled L2 and L3 tier technical support to increase customer satisfaction.

Professional Services

Services Management

touch@racknap.com