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CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE ANALYSIS - - PowerPoint PPT Presentation
CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE ANALYSIS - - PowerPoint PPT Presentation
CITY OF GEORGETOWN TARGET INDUSTRY & WORKFORCE ANALYSIS Presentation of Findings to Georgetown City Council AUGUST 22, 2017 Opening Remarks Michaela Dollar, Director of Economic Development City of Georgetown Agenda Project Background
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Agenda
Project Background Workforce Analysis Target Industry Analysis Conclusion
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About the Project
How can Georgetown leverage local talent while growing and diversifying the industry base?
April – August 2017 Target Industry & Workforce Analysis
- Overview of existing business climate
- Workforce characteristics
- Target industries and rationales
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- National economic development strategists
- Serving 100+ communities since 2005
- Headquartered in in Austin, Texas
- 50+ years of combined experience
Services
- Economic development strategies
- Customized research
- Marketing and branding services
- Organizational assessments
- HeadlightTM data portals
About
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Project Process
- Project Review with City Staff
- Information Review
DELIVERABLES: PROJECT MANAGEMENT AGENDA
PHASE A: PROJECT INITIATION
- Economic & Demographic Trend Analysis
- Stakeholder Input
- Workforce Profile
- SWOT ANALYSIS
DELIVERABLES: WORKFORCE ANALYSIS REPORT DRAFT
PHASE B: WORKFORCE ANALYSIS
- Target Industry Performance Evaluation
- Target Industry Preliminary Selection
- Target Industry Profiles
DELIVERABLES: TARGET INDUSTRY ANALYSIS REPORT DRAFT
PHASE C: TARGET INDUSTRY ANALYSIS
STAKEHOLDER ENGAGEMENT
- Review of Final Reports
- Presentation to GEDCO
- Presentation to City Council
DELIVERABLES: FINAL REPORTS
PHASE D: PROJECT COMPLETION & PRESENTATIONS
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Stakeholder Engagement
The process is as important as the end result.
- Seven focus groups covering manufacturing,
business climate, leadership, workforce development, education, and more
- Interviews with community leaders, employers, and
educators
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Agenda
Project Background Workforce Analysis Target Industry Analysis Conclusion
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ECONOMIC DYNAMICS DEMOGRAPHIC DYNAMICS SWOT ANALYSIS WORKFORCE PROFILES LABOR SHED IDENTIFICATION
Workforce Analysis Report
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Labor Shed Identification
Georgetown has two overlapping labor sheds – Northern and Southern – with distinctly different profiles.
GEORGETOWN
AUSTIN TEMPLE
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Economic Dynamics
Georgetown is creating jobs at a rapid pace – but 75% of jobs are filled by non-residents and 75% of working residents commute out.
SOURCE: AVALANCHE CONSULTING / EMSI SOURCE: AVALANCHE CONSULTING / EMSI
CITY OF GEORGETOWN TOTAL EMPLOYMENT 2006 – 2016 20.7% 19.2% 20.0% 12.6% 8.8% Georgetown Labor Shed Austin MSA Texas USA EMPLOYMENT GROWTH 2011 – 2016
19.6K 21.7K 22.1K 21.3K 21.2K 23.1K 23.9K 25.2K 25.7K 27.2K 27.9K
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Demographic Dynamics
Georgetown’s population is growing faster than jobs, and the city continues to have more highly-educated residents than jobs.
34% 17% 9% 4% Georgetown Austin Texas US POPULATION GROWTH 2010 – 2015
SOURCE: AVALANCHE CONSULTING / US CENSUS BUREAU POPULATION ESTIMATES SOURCE: AVALANCHE CONSULTING / US CENSUS BUREAU
EMPLOYMENT TO POPULATION RATIO, 2015
46.3% 65.4% 65.8% 59.8% 58.0%
Georgetown Labor Shed Austin Texas US
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Workforce Profiles
The Northern and Southern Labor Sheds offer different compositions of occupations and lifestyles.
GEORGETOWN’S SOUTHERN LABOR SHED MAJOR INDUSTRY CLUSTERS, 2016
1 2 3
- 10%
0% 10% 20% 30% 40%
Strong, Declining Strong, Growing
LOCATION QUOTIENT, 2016 LOCAL GROWTH, 2011 - 2016
Weak, Declining
GEORGETOWN’S NORTHERN LABOR SHED MAJOR INDUSTRY CLUSTERS, 2016
1 2
- 10%
0% 10% 20% 30%
Strong, Declining Strong, Growing
LOCATION QUOTIENT, 2016 LOCAL GROWTH, 2011 - 2016
Weak, Declining Weak, Growing Weak, Growing
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SWOT Analysis
Georgetown is an increasingly attractive business destination within the Austin Metro. Key Strengths relate to:
- Pro-business attitude
- Large workforce and retiree population
- Large manufacturing sector
- Relative affordability
- Availability of land
- High quality of life
- Regional education assets
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Agenda
Project Background Workforce Analysis Target Industry Analysis Conclusion
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Target Industry Analysis Report
TARGET INDUSTRY PROFILES TARGET INDUSTRY RECOMMENDATIONS
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Target Industry Identification
Filtering questions:
- 1. Is the industry growing and projected to grow within
Georgetown, the Austin Metro, Texas, and the US?
- 2. Does the industry already have a presence in Georgetown?
- 3. Does the industry match Georgetown’s assets?
- 4. Does the industry align with Georgetown’s goals and vision?
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Target Industry Recommendations
RESEARCH & DEVELOPMENT
Advanced Manufacturing Life Sciences Professional Services
Aerospace & Aviation Clean Energy Technology Electronics & Component Manufacturing Creative Design Engineering Services Software & Information Technology Healthcare Services Medical Technology Pharmaceuticals
TARGET INDUSTRY NICHE SECTORS
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Target Industry Profiles
Profiles serve as a reference for City staff, leadership, and partner organizations. Sections include:
- Industry Overview
- Global Forces
- Niche Sectors
- Local Sales Messages
- Local Workforce
- Both labor sheds
- Number of workers & wages
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Target Industry Alignment
GEORGETOWN TARGET OPPORTUNITY AUSTIN TARGET TEXAS TARGET
Advanced Manufacturing Advanced Manufacturing Advanced Technology & Manufacturing Clean Energy & Power Technology Energy Space Technology Aerospace, Aviation, & Defense Life Sciences Life Sciences Biotechnology & Life Sciences Professional Services Creative & Digital Media Technology Information & Computer Technology
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Agenda
Project Background Workforce Analysis Target Industry Analysis Conclusion
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Questions?
Thank you for your time!
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