Cervena Promotional Plan April May June July August GB Intro Hanos Courant Special Instore POS Ambassador Chefs Masterclasses JRE Conference Hanos.nl & Cervena.nl Instore demos Sales incentives
Ambassador Restaurants Netherlands - North Netherlands - South Belgium Brasserie de Kloostertuin Hotel Corbillon Restaurant Bresca Jean Marie Restaurant Hubert Haenen Restaurant Onder de toren Restaurant Spice Brush Restaurant Le Courage Restaurant Vin Perdu Hotel restaurant De Roskam La Griotte Restaurant Saint Nicolas Restaurant Bovenwater Brasserie Hey Heële Restaurant De Fakkels Hertog Jan op het water De Heeren van Overloon Restaurant La fleur de Thym Restaurant Bloemers Herberghe in de Heerlijckheid Restaurant hippocampus PUuUR eten en drinken Bodega de Kookclub Restaurant Boschzicht Eetcafe 2640 Restaurant De Boet Restaurant Crijns Norma Serveert Brasserie De Belvertshoeve Landgoed Oranjewoud Boswachter Liesbosch Eetcafé Schuitendiep Steakhouse Floor Hotel Fontana Eterij en tapperij t Raedhuys
Cervena Sales - April
Cervena Sales Pricing Artikelnaam: NL vertaling: kiloprijs: € 29.50 Cervena striploins Rugfilet € 29.50 Cervena shortloins zadelfilets € 33.50 Cervena tenderloins Haasjes € 30.50 Cervena racks ribstuk € 19.95 Cervena 4 piece cuts 4 technische spierdelen € 22.95 Cervena 6 piece cuts Biefstuk schoon zonder BB en rump € 23.95 Cervena topsides bovenbillen € 22.95 Cervena tri-tips staartstukjes (puntje van de platte bil) € 22.95 Cervena rumps spierstukken € 14.95 Cervena bolar bloemstuk (schouder) € 14.95 Cervena blades sukade (schouder) € 9.95 Cervena short ribs Spare ribs
Cervena Margin vs Frozen (Apr-Aug) Article Sales kgs Margin/kg Margin 1790 $ 6.06 $ 10,848.48 Cervena striploins 588 $ 6.06 $ 3,563.64 Cervena shortloins 1370 $ 6.06 $ 8,303.03 Cervena tenderloins 1286 $ 6.82 $ 8,768.18 Cervena racks 1530 $ 4.24 $ 6,490.91 Cervena short ribs 3117 $ 3.33 $ 10,390.00 Cervena 4 piece cuts 1557 $ 3.18 $ 4,954.09 Cervena 6 piece cuts 1562 $ 5.30 $ 8,283.33 Cervena topsides Cervena tri-tips 969 $ 5.30 $ 5,138.64 Cervena rumps 890 $ 2.20 $ 1,955.30 1031 $ 2.20 $ 2,265.08 Cervena bolar 1455 $ 1.52 $ 2,204.55 Cervena blades 17145 $ 73,165.23 per deer $ 73.17 per kg cc $ 1.38
Summary • This will be a multi-year project with sales growing year on year • Success will come from a multi company approach with Cervena sold across several food service companies in Holland • The ultimate target for year round chilled Cervena sales in Holland is 300mt per year by the end of the PGP • 300mt equates to product from 20,000 deer delivering a $1.4m margin over frozen • In Hanos we have a customer who has empathy for NZ and perseverance to create change
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