Cervena Promotional Plan April May June July August GB Intro Hanos - - PowerPoint PPT Presentation

Cervena Promotional Plan

April May June July August GB Intro Hanos Courant Special Instore POS Ambassador Chefs Masterclasses JRE Conference Hanos.nl & Cervena.nl Instore demos Sales incentives

Ambassador Restaurants

Netherlands - North Netherlands - South Belgium Brasserie de Kloostertuin Hotel Corbillon Restaurant Bresca Jean Marie Restaurant Hubert Haenen Restaurant Onder de toren Restaurant Spice Brush Restaurant Le Courage Restaurant Vin Perdu Hotel restaurant De Roskam La Griotte Restaurant Saint Nicolas Restaurant Bovenwater Brasserie Hey Heële Restaurant De Fakkels Hertog Jan op het water De Heeren van Overloon Restaurant La fleur de Thym Restaurant Bloemers Herberghe in de Heerlijckheid Restaurant hippocampus PUuUR eten en drinken Bodega de Kookclub Restaurant Boschzicht Eetcafe 2640 Restaurant De Boet Restaurant Crijns Norma Serveert Brasserie De Belvertshoeve Landgoed Oranjewoud Boswachter Liesbosch Eetcafé Schuitendiep Steakhouse Floor Hotel Fontana Eterij en tapperij t Raedhuys

Cervena Sales - April

Cervena Sales Pricing

Artikelnaam: NL vertaling: kiloprijs: Cervena striploins Rugfilet € 29.50 Cervena shortloins zadelfilets € 29.50 Cervena tenderloins Haasjes € 33.50 Cervena racks ribstuk € 30.50 Cervena 4 piece cuts 4 technische spierdelen € 19.95 Cervena 6 piece cuts

Biefstuk schoon zonder BB en rump

€ 22.95 Cervena topsides bovenbillen € 23.95 Cervena tri-tips

staartstukjes (puntje van de platte bil)

€ 22.95 Cervena rumps spierstukken € 22.95 Cervena bolar bloemstuk (schouder) € 14.95 Cervena blades sukade (schouder) € 14.95 Cervena short ribs Spare ribs € 9.95

Cervena Margin vs Frozen (Apr-Aug)

Article Sales kgs Margin/kg Margin

Cervena striploins

1790 6.06 $ 10,848.48 $

Cervena shortloins

588 6.06 $ 3,563.64 $

Cervena tenderloins

1370 6.06 $ 8,303.03 $

Cervena racks

1286 6.82 $ 8,768.18 $

Cervena short ribs

1530 4.24 $ 6,490.91 $

Cervena 4 piece cuts

3117 3.33 $ 10,390.00 $

Cervena 6 piece cuts

1557 3.18 $ 4,954.09 $

Cervena topsides

1562 5.30 $ 8,283.33 $

Cervena tri-tips

969 5.30 $ 5,138.64 $

Cervena rumps

890 2.20 $ 1,955.30 $

Cervena bolar

1031 2.20 $ 2,265.08 $

Cervena blades

1455 1.52 $ 2,204.55 $ 17145 73,165.23 $ per deer 73.17 $

per kg cc 1.38 $

Summary

• This will be a multi-year project with sales growing year on year
• Success will come from a multi company approach with Cervena

sold across several food service companies in Holland

• The ultimate target for year round chilled Cervena sales in

Holland is 300mt per year by the end of the PGP

• 300mt equates to product from 20,000 deer delivering a $1.4m

margin over frozen

• In Hanos we have a customer who has empathy for NZ and

perseverance to create change