CCI Social Media Marketing Proposal Osiris Parikh & Kathy - PowerPoint PPT Presentation

CCI Social Media Marketing Proposal Osiris Parikh & Kathy Stallkamp

“ “There is no power for change greater than a community discovering what it cares about” – Margaret J. Wheatley 2

1 Why Social Media? 3

Why Social Media? ▰ Encourage community participation in the government decision-making process. ▰ Evaluate community involvement process. ▰ Encourage and promote the expansion of the CPO Program. ▰ Provide a direct line of communication between residents and County government. 4

2 Which Social Media Platforms? 5

Which Social Media Platforms? ▰ NextDoor ▰ Twitter ▰ Facebook ▰ YouTube ▰ Instagram ▰ LinkedIn 6

Features of Social Media Platforms LinkedIn Li Twit Tw itte ter Fac Facebook ▰ ▰ ▰ Professional Information No character networking passes quickly limit ▰ ▰ ▰ Image and video Large following Character of local citizens limitations placement ▰ Potential to reach younger audiences 7

Twitter 8

LinkedIn 9

Facebook 10

3 Best Practices 11

Best Practices Post sts Lan Language & Content ▰ No more than 5 a week, ▰ Professional ▰ Short and simple unless necessary ▰ Eye-catching ▰ Error-free ▰ Jargon-free ▰ Helpful ▰ Timely 12

4 Content Moderation 13

Importance of Content Moderation ▰ Remove hateful or violent comments ▰ Respond to others with professionalism ▰ Abide by county guidelines ▰ Dialogue can be broken without it! 14

4 CPO Social Media Guidelines 15

Page Setup Guidelines ▰ There should always be two people designated as Page Administrators who will have access to the page. If an administrator moves or is no longer an active CPO member, remove their name as an administrator and replace with another person ▰ The Facebook Page should be approved by the CPO before being created ▰ The Washington County logo may not be used on the page 16

Posting & Comment Guidelines ▰ The Facebook Page should be approved by the CPO before being created ▰ Identify that the views on the page are individual views and not necessarily those of the CPO or Washington County ▰ Posts may direct users to Washington County website or another local jurisdiction’s website for additional information ▰ The page may be used to live stream CPO meetings/events 17

Posting & Comment Guidelines (Continued) ▰ Acceptable Postings and Comments include: ▻ CPO meetings ▻ Local jurisdiction meetings ▻ County Board of Commissioner Meetings ▻ Community development meetings ▻ Community member activity in support of or against an action (ex. Petition signing) ▻ Questions or clarification about a community action ▻ Call to action 18

Posting & Comment Guidelines (Continued) ▰ Posts Should not ▻ Contain profanity and comments with profanity should be removed by the administrator ▻ Support a particular political candidate ▻ Discredit a local jurisdiction, the county, a developer, a local business or community member 19

5 Next Steps 20

Next Steps ▰ Create social media accounts ▰ Train volunteers and assign administrator roles ▰ Review County guidelines 21

THANK YOU! An Any qu quest estions? Contact the CCI Marketing Subcommittee