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Catvertising The Appeal of Cats in Advertising Edith Podhovnik, PhD - - PowerPoint PPT Presentation
Catvertising The Appeal of Cats in Advertising Edith Podhovnik, PhD - - PowerPoint PPT Presentation
Catvertising The Appeal of Cats in Advertising Edith Podhovnik, PhD University of Applied Sciences Graz, Austria Outline The Meow Factor Project Catvertising The Meow Factor Project Cats are everywhere Internet phenomenon Social
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The Meow Factor Project
“Cats are everywhere” Internet phenomenon Social Media Media Business
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The Meow Factor Project
Meowlogisms in English Media Social Media Literature and Arts Popular Culture Ethology Cat Business Catvertising
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Catvertising
RQ
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Catvertising
Literature Research Observation Focus Group Interviews
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Catvertising – Research Gap
Existing Research –
Cats Effective & Genuine Perfect for Advertising Positive Companions
Assumptionsin Media
Raise Brand Awareness Dominate the internet Consumers Want Cat Videos
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Catvertising
Cat + Advertising = Catvertising
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Observation
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Focus Group Interviews
Business Background Cat Owners (by chance) In German
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Focus Group Interviews – Examples 1
Animals and children – cannot go wrong Kindchenschema Cute, fluffy Elegant Childhood pet Internet phenomenon Emotions
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Focus Group Interview –Examples 2
Cat characteristics – willful, independent Home amd warmth Cats rule Kitten Used in popular culture (eg. TV series) Cat photos get more likes TV and billboards
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To come
Focus Groups cat afficionados cat neutral people Cats and Networking Social Media Media Cross-cultural approach
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The Meow Factor
The Meow Factor – Research Blog
www.meowfactor.wordpress.com
@freemurrli
www.facebook.com/catsinthemedia www.twitter.com/freemurrli www.instagram.com/freemurrli_cat
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