Care: Education, Advocacy, & Collaboration Rab Razzak, MD - - PowerPoint PPT Presentation

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Care: Education, Advocacy, & Collaboration Rab Razzak, MD - - PowerPoint PPT Presentation

Aug 16, 2022 392 likes •820 views

Social Media for Palliative Care: Education, Advocacy, & Collaboration Rab Razzak, MD Director, Outpatient Palliative Medicine Johns Hopkins Medicine August 17, 2017 2017 SEMINAR THEMES HIGHLIGHTS Program design for all care settings

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Social Media for Palliative Care: Education, Advocacy, & Collaboration

Rab Razzak, MD Director, Outpatient Palliative Medicine Johns Hopkins Medicine

August 17, 2017

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Program design for all care settings

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High-functioning teams

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Health equity in palliative care

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Quality measurement

2017 SEMINAR THEMES HIGHLIGHTS

Kimberly Sherell Johnson, MD

National Health Disparities Expert

Ira Byock, MD

Founder, Providence Institute for Human Caring

Lynn Hill Spragens, MBA

Leading National Palliative Care Consultant

Matthew Gonzalez, MD

Associate Medical Director, Providence Institute for Human Caring

Diane E. Meier, MD, FACP

Director, Center to Advance Palliative Care

Lauren Taylor, MDiv, PhD(c)

Co-author, The American Health Care Paradox

Eric Widera, MD

Co-founder, Geri-Pal

KEYNOTE LINEUP

➔

Interactive sessions on cutting edge topics

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Networking events to connect and share ideas

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Office Hours with Seminar faculty for deep dive Q&A

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Poster session and reception

Register Now capc.org/seminar

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Social Media for Palliative Care: Education, Advocacy, & Collaboration

Rab Razzak, MD Director, Outpatient Palliative Medicine Johns Hopkins Medicine

August 17, 2017

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My SM Story

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Pal Care Is Primed For Success

  • Population we serve
  • Promise to improve our healthcare system
  • Meets triple aim- quality, cost and

experience of care

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Challenges

  • Relatively new field
  • Confusion about what pal care is
  • Number in workforce

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Extra, Extra, Read All About It

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How we learn/teach now

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  • Lectures
  • Journals
  • Experiential
  • Web-based
  • Social media forums
  • Books
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Social Media Forums

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Podcasts

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Twitter

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  • Rapid, scan-friendly content
  • 140 characters or less
  • Hyperlinks, photos (up to 4) or videos (up to 30

secs) can be attached

  • Hyperlinks are attached as 23 characters
  • Automatically detects geographical location
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Twitter

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  • A tweet is a post on Twitter
  • A retweet is a re-post of someone else’s post
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Twitter

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  • Polls
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Twitter

  • Hashtags (#) - allow topics to be categorized
  • #HPM
  • #PalliativeCare
  • #PalCare
  • Note, please avoid PC or PallCare

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Twitter - Collaboration

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Twitter - Advocacy

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Twitter - Education

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Twitter - Education

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Journals and Impact Factor

  • High journal impact

factor = highly influential

  • Number of times article

is cited

  • NEJM- 54.42

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Twitter – The Best

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  • Great analytics
  • Can interact with anyone
  • News spreads fast
  • Promotion and marketing
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Twitter- Sample Page

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Twitter - Analytics

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Twitter - Analytics

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Impact is Measurable

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Facebook - Groups

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Facebook Professional Page

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Instagram

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Instagram - Advocacy

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YouTube

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YouTube

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Podcasts

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Blogs

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Vlogs

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Social Media for Education

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Social Media for Research

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BMJ Supportive & Palliative Care 2016;0:1–6.

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Social Media for Discourse

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Analysis of Twitter Data

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BMJ Support Palliative Care 2015 June; 5(2):207-212

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How-To Guide

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  • Purpose
  • Audience
  • Content
  • Channel
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Content

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  • Photo or sign
  • Name/handle
  • Brief bio- title, interests
  • Link to your page
  • Examples of your work, articles
  • Brief comment on the link
  • Schedule tweets
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Grow

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  • Follow
  • Tag
  • Hashtag
  • Engage
  • Generosity
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Caution

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  • Time
  • Company
  • Notifications
  • Being overwhelmed
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Thanks

Special thanks to:

  • Alan Rosenblatt, PhD
  • Nazleen Bharmal, MD PhD
  • Alice Chen, MD
  • Masha Rosenthal, MD

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Questions and Comments?

Please type your question into the questions pane

  • n your webinar control panel.

@rabrazzak rrazzak@jhmi.edu