CAR MARKET OUTLOOK Sales and Market segmentation of 88 countries - - PDF document

CAR MARKET OUTLOOK

Sales and Market segmentation of 88 countries from 2004 to 2013

World, continental and regional synthesis 2nd edition 2014 The Car Market Analysis

Car Market Outlook 2014

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CAR MARKET OUTLOOK 2014 PRESENTATION OF THE DATA

Car Market Outlook 2014

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Introduction

Coram is very proud to present the second edition of the « Car Market Outlook». This book gathers information about the car market segmentation of 88 countries and with a 10 years historical data.

The CORAM Company

CORAM is a French company founded in 1984. CORAM has always been in touch with the car industry and has always provided analyses and studies about the car market to car manufacturers or suppliers. You can visit our website www.coram-research.com to get more information about us. CORAM has decided to share its huge number of data and experience and to publish the “Car Market Outlook”

• n an annual basis.

Car Market Outlook 2014

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88 countries representing 99% of the world car market are presented

One world

A world synthesis is performed

6 continents

The world is divided in 6 continents:

14 areas

Each continent is divided in several areas AFRICA ASIA EUROPE NORTH AM LATIN AME OCEANIA AFRICA CENTRAL AFRICA AREA NORTH AFRICA AREA SOUTH AFRICA AREA ASIA ASEAN AREA CENTRAL ASIA AREA CHINA AREA INDIA AREA JAPAN AREA MIDDLE EAST AREA EUROPE EUROPE AREA RUSSIA BALKAN AREA LATIN AMERICA LATIN AMERICA AREA NORTH AMERICA NORTH AMERICA AREA OCEANIA OCEANIA AREA

Car Market Outlook 2014

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88 countries are covered

This book gathers data and information about the car market of 88 countries in the world. These countries represent more than 99% of the current car’s registration of the world.

ASEAN AREA INDIA AREA BRN Brunei IND India IDN Indonesia PAK Pakistan MYS Malaysia JAPAN AREA PHL Philippines HKG Hong kong SGP Singapore JPN Japan THA Thailand KOR South Korea VNM Vietnam TWN Taiwan CENTRAL AFRICA AREA LATIN AMERICA AREA AGO Angola ARG Argentina KEN Kenya BOL Bolivia NGA Nigeria BRA Brazil UGA Uganda CHL Chile CENTRAL ASIA AREA COL Colombia KAZ Kazahstan ECU Ecuator UZB Uzbekistan MEX Mexico CHINA AREA PER Peru CHN China PRY Paraguay MNG Mongolia URY Uruguay EUROPE AREA VEN Venezuela AUT Austria MIDDLE EAST AREA BEL Belgium ARE Unites Arab Emirates BGR Bulgaria BHR Bahrein CHE Switzerland IRN Iran CYP Cyprus ISR Israel CZE Czech Republic KWT Koweit DEU Germany LBN Libanon DNK Denmark OMN Oman ESP Spain QAT Qatar EST Estonia SAU Saudi Arabia FIN Finland TUR Turkey FRA France NORTH AFRICA AREA GBR United Kingdom DZA Algeria GRC Greece EGY Egypt HRV Croatia MAR Morocco HUN Hungary TUN Tunisia IRL Ireland NORTH AMERICA AREA ISL Iceland CAN Canada ITA Italy USA United States of America LTU Lithuania OCEANIA AREA LUX Luxembourg AUS Australia LVA Latvia NZL New Zealand MLT Malta RUSSIA BALKAN AREA NLD Netherlands BIH Bosnia and Herzegovina NOR Norway BLR Belarus POL Poland MKD Macedonia PRT Portugal RUS Russia ROU Romania SRB Serbia SVK Slovakia UKR Ukraine SVN Slovenia SOUTH AFRICA AREA SWE Sweden ZAF South Africa

Car Market Outlook 2014

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The countries are ranking according to their ISO code

Due to the many mays of labelling the countries (in English, in their original language, in the different ways of labelling a country (ie United Kington, Great Britain,…)), the countries are labelled according to ISO code with 3 letters : ie United Kington is labelled GBR (Great Britain), Switzerland is labelled CHE (Confédération Helvétique)… The countries are ranking according to the alphabetic order of these codes. The first country is ARE (Arab United Emirates) and the last one is ZAF (South Africa). The English name of the country is used for labelling the country.

Car Market Outlook 2014

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Sources of the data

More than one hundred different sources are used

Several sources have been used for editing this book: The World Bank, United Nations, International Monetary Fund, OICA, domestic car manufacturer associations, domestic statistical institute, supplier of automotive data and the archives of CORAM. The car segmentation is Coram’s one (see the specific chapter about “Car segmentation”). In total, more than one hundred sources have been used.

CORAM checks and processes the data

Coram gathers the data and we spend of lot of time for checking the consistency of them. We observe very frequently that data provided by different suppliers could be different for the same topic. Our skill and our experience guide us to choose the “right” data. So it is not possible to label the sources of each table. Sources can be provided on request. Most of the data are processing by CORAM in order to get consistency across countries and definition.

The Vehicle classification

Two classes of vehicles are existing

We are considering two classes of vehicles, the “vehicles for the transportation of passengers” (“PC”) and the “vehicles for the transportation of goods” (“CV”). The difference is usually based on a comparison of the weight of the passengers vs the weight of the goods that can be transported. If the weight of the passengers transported is higher than the weight of the goods then the car is a “vehicle for transportation of passengers”

• therwise it is a “vehicle for the transportation of goods”.

The vehicle classification is declared by the car manufacturer during the homologation process according to the domestic regulations. Domestic regulations are different across the world. This vehicle classification is labelled “Domestic type” in the “Car Market Outlook”. The vehicles for the transportation of passenger are split in “Personal Cars” (“PC”) and “Buses” (“BUS”). The difference is usually based on the number of people transported. The vehicles for transportation of goods are split in “Light Commercial Vehicle” “(LCV”) and “Heavy Commercial Vehicles” (“HCV”). The difference is usually based on the weight of the car or their payload.

Car Market Outlook 2014

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The “Car Market Outlook” is focused on “Personal Cars” and “Light Commercial Vehicle”

The “Car Market Outlook” is focused on “Personal Cars” and “Light Commercial Vehicle”. As the definition of “Light Commercial Vehicle” is inconsistent across the countries, we use the following rules for homogenizing the definitions across the countries: *a “Personal Car” is carrying less than 15 passengers *a “Light Commercial Vehicle” can be driven with the same driving licence than a “Personal Car”. Accordingly, the weight limit of the LCV changes across the countries, from 3500 kg in Europe to 6350 kg in USA for example. *Some vehicles declared as LCV by the manufacturer are reclassified as “Personal Car” (Audi A6 estate in Germany for example). *Mpv and SUV which are classified as LCV in North America are considered as “Personal Car”. This classification is called “International type” in the “Car Market Outlook”. In some countries, the split between LCV’s and HCV’s is not available. In these cases, we provide data related to the whole “vehicles for transportation of goods” with no distinction between LCV and HCV. This classification is labelled “All commercial vehicles” in the “Car Market Outlook”.

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Car segmentation

CORAM has set up its own segmentation

Several car segmentations are used in the car industry. Each car manufacturer has its own car segmentation. Some car data providers have set up their own segmentation too. None of them are public or usable for ALL the models in the car market. CORAM has setup its own segmentation The CORAM’s segmentation is applied to more than 3000 models used for the edition of this book. This segmentation is available on request. You will find below a short description of the CORAM’s segmentation. A full presentation is available in our website www.coram-research.com. The cars are classified in 3 topics: segments, body styles and levels.

The CORAM segmentation is based on Segment, Body style and Level

Segment The segment is related to the benefit provided by the car. Segments are classified from low/few benefits to high/many benefits. Segments are not related to the size of the car. For passenger cars 6 segments are defined:

• AA: downtown car: Smart, Toyota iQ
• A: urban car: Renault Twingo, Maruti Alto, Wuling Hongguang
• B: multi-purpose car: VW Gol, Chevrolet Ford Fiesta
• C: family car : Peugeot 308, VW Golf, Buick Excelle, Toyota Corolla
• D: entry luxury car : Ford Fusion-Us, VW Passat
• E: luxury car : Audi A6, BMW 5-series, Mercedes E-series
• F : upper luxury car : Audi A8, Mercedes S-class,…

For LCVs the segments are

• MKV: mini van: Wuling Sunshine
• F1: urban lcv : Citroën Berlingo
• K1: multi-purpose lcv: VW Transporter, Hyundai Starex, Renault Trafic
• K3: inter-city lcv : Kia Bongo, Fiat Ducato
• K5: first version of HCV drivable with a passenger car driving licence
• P1: small pick up : Fiat Strada
• P2: medium pick up: Toyota Hilux, Nissan Frontier, Ford Ranger
• P3: heavy pick up: Ford F, Dodge RAM, Toyota Tundra

Body style The body style is related to a usage of the car. There are 8 body styles: hatch, sedan, estate, mpv, off-road, sport, pick-up, van Level 3 levels are defined

• Mainstream: the “average” level of benefits, defined by high volumes car manufacturers
• Entry level: very restricted benefits (far below the average of the market) in order to get the lowest price as

possible

• Premium: benefits above the average of the market

Please note that the level of a car may change from one country to another.

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Description of the data provided

Data are provided in several sheets per country:

The data provided covers general data about the country and specific data related to the car market. The data are gathered in several sheets: General Data, Economy, Market (volume), Market (%), Segment (volume), Segment (%), the first and second main segments, the 3rd and 4th main segments. For few countries, only General Data and Main brands/models are provided.

General Data

This section provides the main data related to the vehicle market of the country: *total market sales: volumes, trend and world ranking *market sales per type: volumes of PC, LCV, HCV *vehicle production: volumes, trend and world ranking *vehicle production per type: volumes of PC, LCV, HCV *country balance: = production divided by sales. If the ratio is higher than 1, the country is a net exporter of vehicles. *vehicles in use: number of registered vehicles splited by type. Data in thousand. *population: number, trend and ranking.Data in thousand. *vehicle density : number of vehicle for 1000 inhabitants, splited according to vehicles in use data *Gasoline and fuel price in USD and EURO for individual countries

Market in volume

This section provides detailed information about the vehicle market in volumes: *market sales per Domestic Type and International Type *car level: according to CORAM’s segmentation *body style: according to CORAM’s segmentation *segment: according to CORAM’s segmentation

Market in market share

This section provides detailed information about the vehicle market share: *market sales per Domestic Type and International Type *car level: according to CORAM’s segmentation *body style: according to CORAM’s segmentation *segment: according to CORAM’s segmentation

Main brands and models

*The 35 main brands per country or the 45 main brands per area or continent *The 45 main models