SLIDE 1
Business Strategy
Nikolaos Karanasios
Assistant Professor CEO of the Serres Business & Innovation Centre
01
Business Strategy Nikolaos Karanasios Assistant Professor CEO of - - PowerPoint PPT Presentation
Business Strategy Nikolaos Karanasios Assistant Professor CEO of - - PowerPoint PPT Presentation
Business Strategy Nikolaos Karanasios Assistant Professor CEO of the Serres Business & Innovation Centre 01 Concept and History of Strategy Concept of Strategy Etymology from Sanskrit = sRti Words from this root: Street,
SLIDE 2
SLIDE 3
Concept of Strategy
Words from this root: Street, Strada, Strata, Strasse, странствие, Στρατός, Στρατηγός The general meaning is “road” A mark on land that one can walk on A paved land line that one can walk to go someplace (strati= layers) ΣΤΡΑΤΟΣ = army (originally the infantry)
Etymology from Sanskrit सॄतती = sRti
SLIDE 4
Concept of Strategy ...
ΣΤΡΑΤΗΓΟΣ From the words: ΣΤΡΑΤΟΣ = Army & ΗΓΟΥΜΑΙ-ΗΓΕΤΗΣ = Leader But, Do army Leaders make war, or follow the latin adage; “Si vis pacem, para bellum”?
SLIDE 5
Concept of Strategy ...
There are numerous definitions, but the concept remains the same over the centuries. The LEADER must exploit the potential and maximize the benefits of the organization, in the long-run. So, Strategy is a predetermined use of peace and war outside and inside the organization, which are expected give the best results over time....
SLIDE 6
WAR...
Conflict Fringe Combat Battle Fight Confrontation Defend Attack Competition
Truce Offense Aggression Raid Invasion Blitz Siege Devastate Ruin Destroy Enemy Opposer Adversary Competitor
SLIDE 7
Similar Concepts to Strategy
Tactics
Tactics
Policy
Policy
Planning
Planning
Scheduling
Scheduling
Programming
Programming
Values
Values
Mission
Mission
Vision
Vision
Budgeting
Budgeting
Objectives
Objectives
Targets
Targets
Tasks
Tasks
Roles
Roles
Milestones
Milestones
Progress
Progress
Success
Success
Philosophy
Philosophy
Roadmap
Roadmap
- Master Plan
Master Plan
- Manoeuvring
Manoeuvring
- Negotiating
Negotiating
- Leadership
Leadership
- Foresight
Foresight
- Value-chain
Value-chain
- Fusion
Fusion
- Conglomerate
Conglomerate
SLIDE 8
Some principles of Strategy
- Strategy is Secret and Remains Secret
Strategy is Secret and Remains Secret
- Strategic Plans are elaborated by top executives only,
Strategic Plans are elaborated by top executives only, employees excluded employees excluded
- Strategic planning is continuous not scalar
Strategic planning is continuous not scalar
- Strategic plans are not single plans but sets of plans
Strategic plans are not single plans but sets of plans
- Strategic plans are long term (5-10 years) plans, at
Strategic plans are long term (5-10 years) plans, at least least
- Strategic plans are based on alternatives and not on
Strategic plans are based on alternatives and not on conflicts conflicts
- Strategy is about the character of the business
Strategy is about the character of the business subject subject
SLIDE 9
But, what is the concept?
This is not a definition; This is not a definition; Strategy is: Strategy is: A methodological (even scientific) A methodological (even scientific) Procedure Procedure Of deciding Of deciding And achieving And achieving A role A role In the competing world In the competing world
SLIDE 10
Methodology
ΜΕΘ-ΟΔΟΣ = the road map through ΜΕΘ-ΟΔΟ-ΛΟΓΙΑ = Methodology = reasoning the choice
- f the road to follow (for the solution of a problem)
Methodology is the systematic (ΣΥΣΤΗΜΑ = set together) sequence of actions in order to achieve a desired result.
Strategy is a methodology while it is a systematic sequence of deciding about the desired result and then the design of the particular activities of satisfying this desire.
SLIDE 11