Building the Right to Health Movement Writing Letters to the Editor - - PowerPoint PPT Presentation

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Building the Right to Health Movement Writing Letters to the Editor - - PowerPoint PPT Presentation

Jan 25, 2024 205 likes •485 views

Building the Right to Health Movement Writing Letters to the Editor Agenda What is a LTE Making your LTE EPIC Lets write a LTE! How to get Published Youre published, now what? Letters to the Editor What is a LTE?

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Building the Right to Health Movement

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Writing Letters to the Editor

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Agenda

  • What is a LTE
  • Making your LTE EPIC
  • Let’s write a LTE!
  • How to get Published
  • You’re published, now what?
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Letters to the Editor

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What is a LTE?

  • Letter to the Editor
  • 100-300 word letter with a single main point
  • Has a single author
  • A clear and concise message about a problem
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Why write a LTE?

  • Generates coverage
  • Amplify our voice
  • Decision makers care
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The power of a LTE right NOW!

  • Congress is on

recess

  • Re-election for

House (and some Senators)

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Making your LTE EPIC

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Keep your LTE EPIC

Frame your letter in the EPIC format: Engage audience

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Keep your LTE EPIC

Frame your letter in the EPIC format: Problem statement

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Frame your letter in the EPIC format: Inform on solution

Keep your LTE EPIC

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Frame your letter in the EPIC format: Call to action

Keep your LTE EPIC

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Is your LTE EPIC?

  • Engage audience
  • Problem statement
  • Inform on solution
  • Call to action
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Let’s write a LTE!

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Let’s Write!

  • What Publication?
  • Think local
  • Relationship to target
  • What are their rules?
  • Length
  • Article Requirements
  • Author Requirements
  • When do they publish?
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Let’s Write!

  • What’s the problem?
  • One sentence summary
  • Be clear
  • Think big picture
  • What’s the solution?
  • Use the rationale for our

advocacy asks

  • Write the ask(s) in 1-2

sentences

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Let’s Write!

  • Call to Action
  • Name the target
  • Ask voters for something
  • Ask target for something
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What’s in a Hook?

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Developing a Hook

  • What’s the hook?
  • Respond to an article
  • Respond to current events
  • Be the hook
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Putting it all together 1. Begin with your hook 2. Add your problem 3. Add solutions 4. Add the call to action 5. Check for flow and rules 6. Submit your letter 7. Fill out LTE report form!

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How to get published

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Timing

  • Relevancy
  • Newsworthy
  • Big national events
  • Days of publication
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Audience

Who do you want your piece to reach?

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Follow Up!

  • If you don’t get a confirmation
  • If you don’t get published
  • If you do get published
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You’re published – now what?

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Share your LTE

Once you’re published – share:

  • Fill out report form
  • With your team
  • On social media, #RighttoHealth
  • With your target
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Next Steps

  • Finish drafting your LTE from the worksheet
  • Submit your LTE
  • T

each your team!

  • Share your success