Building a Constituency for Water Partnership with the - - PowerPoint PPT Presentation

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Building a Constituency for Water Partnership with the - - PowerPoint PPT Presentation

Building a Constituency for Water Partnership with the Philadelphia Water Department Nina Hoe Gallagher December 7 | 2018 Research started in 2016 Engaging residents from every ZIP Code 3 years


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Building a Constituency for Water

Partnership with the Philadelphia Water Department

Nina Hoe Gallagher December 7 | 2018

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Research started in 2016

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Engaging residents from every ZIP Code

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3 years

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6 surveys 18 focus groups 8,000+ residents

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40% of Philadelphians say they drink bottled water most often while at home.

Discovery

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Importance to Philadelphia Water Department

Drinking Tap Water Customer Satisfaction

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Negative Implications of Residents NOT Drinking Tap

Environmental

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Negative Implications of Residents NOT Drinking Tap

Financial

Financial

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Negative Implications of Residents NOT Drinking Tap

Health Health

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Who is drinking bottled water?

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A Higher Proportion of Less Educated, Female and Minority Residents Drink Bottled Water Most Often At Home

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A Higher Proportion of Lower Income Residents Drink Bottled Water Most Often At Home

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Financial, health, and environmental implications are disproportionately experienced by lower income, less educated, minority, and female residents

What does this mean?

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Trust in PWD is Related to Drinking Water Choices

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What are the reasons you drink bottled water most often at home?

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What opportunities change behavior and encourage people to drink more tap?

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Knowledge of water safety, improvement in water taste and verification of pipe safety may encourage residents to choose tap water more often.

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Rebrand Philly Tap Project

William Penn Foundation Funded

The Water Center at Penn

ImpactED

Philadelphia Water Department

PennEnvironment & Policy Research Center

What’s next?