Broadband tariffs in Latin America: Benchmarking and analysis - - PowerPoint PPT Presentation

Broadband tariffs in Latin America: Benchmarking and analysis

Hernan Galperin, Ph.D. Universidad de San Andrés and CONICET (Argentina) Christian Ruzzier, Ph.D. Universidad de San Andrés (Argentina)

Regional Dialogue on Information Society

1. Develop meaningful indicators of broadband performance (penetration, quality, price, affordability) for Latin America 2. Benchmark against developed countries (OECD) 3. Support national broadband policy initiatives by estimating price elasticity and affordability

Goals

How to measure broadband penetration?

• The most common approach: connections per

100 people or households

• The results are very predictable  strong

correlation with wealth indicators (eg, GDP per capita)

• Our approach: compare actual vs. expected

penetration based on economic and social endowments  Broadband Performance Index

• PENETi = f (PBICAPi, DENSHHi, POPURBi,

AGEi, EDUCi) + i

LAC countries generally perform below expectations in fixed broadband penetration

• 0.45
• 0.34
• 0.25
• 0.25
• 0.23
• 0.19
• 0.15
• 0.15
• 0.14
• 0.13
• 0.11
• 0.10
• 0.10
• 0.09
• 0.06
• 0.05
• 0.05
• 0.04
• 0.04

0.05 0.05 0.17 Performance below expectations Performance above expectations Belize (15) Nicaragua (20) Guatemala (21) Mexico (2) Brazil (5) Paraguay (17) Jamaica (11) Costa Rica (8) Trinidad & Tobago (4) Colombia (10) El Salvador (16) Bolivia (18) Chile (1) Surinam (19) Guyana (22) Dominican Rep. (12) Panama (9) Peru (14) Venezuela (7) Ecuador (18) Argentina (3) Uruguay (6)

Source: ITU (2010) and authors

• Survey of all fixed broadband plans offered by

main DSL and cable operators in LAC, 2Q 2010

• 323 plans offered by 54 operators in 23 countries
• Largest city in each country  best prices

available

• List price, discounts, advertised speed, data cap

Methodology for price and quality indicators

Average QoS in LAC (advertised speed in Mbps) is well below OECD average

Source: authors

2 4 6 8 10 12 14 16 18 Average OCDE Chile Jamaica Brazil Trinidad & … Argentina Colombia Mexico Panama Average LATAM Dominican … Costa Rica Peru Ecuador Paraguay Uruguay Venezuela Honduras El Salvador Nicaragua Bolivia Guatemala Surinam Belize Guyana

Average prices in LAC (list price in USD PPP) are 2.5 times higher than OECD

Source: authors

$0 $50 $100 $150 $200 $250 $300 $350 $400 Jamaica Uruguay Average OCDE Mexico Chile Trinidad & Tobago Venezuela El Salvador Guatemala Colombia Costa Rica Brazil Argentina Paraguay Average LATAM Panama Nicaragua Honduras Peru Ecuador Guyana Dominican Rep. Surinam Belize Bolivia

Average cost of Mbps across plans (USD PPP/Mbps) is 15 times higher in LAC

Source: authors

$0 $100 $200 $300 $400 $500 $600 Average OCDE Jamaica Chile Mexico Trinidad & Tobago Colombia Brazil Argentina Panama Uruguay Costa Rica Paraguay Ecuador Dominican Rep. Peru El Salvador Guatemala Average LATAM Honduras Venezuela Nicaragua Surinam Guyana Bolivia Belize

In some cases cost of least expensive plan (in USD PPP) is comparable to OECD

Source: authors

$0 $20 $40 $60 $80 $100 $120 $140 $160 Minimum OCDE Venezuela Uruguay Trinidad & Tobago Brazil Mexico Costa Rica Paraguay Jamaica Panama Guatemala Chile Colombia Ecuador El Salvador Argentina Dominican Rep. Peru Bolivia Nicaragua Guyana Surinam Honduras Belize

Key results

• LAC countries generally perform below expectations in

fixed broadband penetration

• Higher tariffs and lower quality services than OECD
• Very high dispersion within region suggests opportunities

for regulatory action

• Proactive policy to reduce cost of entry-level plans helps

reduce gap with OECD prices

Correlation between price and penetration suggests association, but not enough to estimate effect

Source: authors and ITU R² = 0.623

10 20 30 40 50 60 70 80 90 $0 $100 $200 $300 $400 $500 $600

Penetration (per 100 HH) Price (US$ per Mbps)

Methodology to estimate the effect of price

• n broadband demand
• Step 1. Regression model (OLS) for broadband demand:

 PENETi = 0 + 1 PRICEi + 2 PBICAPi + 3 AGEi + 4 EDUCi + ui  Results are significant and model is good (R2=0.84) but price effect is small (1= -0.029)

• Step 2. Identify a factor that affects price but not demand

for broadband (IV)  Household density per km2

• Results for the IV model reveal a larger effect of price on

broadband demand (1= -0.19)

Results show that broadband demand is relatively elastic to price, particularly in Latin America

• Price elasticity for LATAM is 1.9 vs. 0.53 for OECD.

Consistent with lower penetration and higher tariffs in LATAM

• Different for every country  price effect is larger in

countries with lower penetration and higher tariffs

• LATAM: price reduction of 10% would result in increase of

19% in penetration (4.7M additional subscriptions)

• Brazil example: to double penetration rate (7 to 14%) a

50% price cut is needed. But to triple rate (PNBL goal) a 85% cut would be needed.

On average broadband affordability (average broadband price as % of GDP per HH) is much lower (8x) in LATAM

0% 5% 10% 15% 20% 25%

Bolivia Guyana Belize Nicaragua Honduras Dominican Rep. Surinam Paraguay Average LATAM Ecuador Guatemala Peru El Salvador Brazil Panama Turkey Colombia Argentina Costa Rica Jamaica Uruguay Venezuela Portugal Chile Slovakia Czech Rep. Mexico Poland New Zealand Hungary Trinidad & Tobago Australia Average OCDE Austria South Korea Spain Canada Germany Denmark Belgium Norway Luxembourg Netherlands Sweden Iceland France Finland USA Japan Italy UK Switzerland Greece Ireland

The picture improves when considering the least expensive plan, but still far from OECD levels

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0%

Guyana Honduras Nicaragua Belize Bolivia Surinam Average LATAM Guatemala Paraguay El Salvador Dominican Rep. Peru Jamaica Ecuador Colombia Argentina Chile Panama Brazil Costa Rica Uruguay Portugal South Korea Poland Mexico New Zealand Hungary Slovakia France Spain Italy Belgium Czech Rep. Germany Average OCDE Greece Denmark Japan Canada Netherlands Australia Iceland Finland Austria USA Trinidad & Tobago Norway Switzerland Sweden Venezuela Luxembourg Ireland Turkey UK

• Relatively elastic demand provides opportunity to

increase broadband penetration through regulatory initiatives

• Significant price reductions will be needed to

achieve policy goals

• LAC households must make a much greater effort

to afford broadband

• Highly unequal income distribution means that

subsidies and/or public access will still be needed to achieve universal service

Key results

Hernan Galperin hgalperin@udesa.edu.ar More information: www.dirsi.net

Diálogo Regional sobre Sociedad de la Información