Breakfasts 2016 Welcome to Februarys BIC Breakfast: Mind the Gap: - - PowerPoint PPT Presentation

Breakfasts 2016

Welcome to February’s BIC Breakfast: Mind the Gap: Best Practices & Common Errors in Bibliographic Metadata

#BICBreakfast

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• including the BIC Bash (Nov 2016) and

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Over to Jack…

Over to Bowker…

Your Partner in Discovery

BIC Breakfast Thursday 25th February 2016 Jack Tipping – Bowker UK

Bowker Mission

To connect readers with books, and provide critical insights in to readership worldwide

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Bowker is Your Partner in Discovery!

140+ years serving the global book publishing community

Book Publishers Authors Libraries Book Sellers Book Consumers/Lovers

No charge to supply metadata to Bowker

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• Provide metadata to retailers, libraries, and

schools

• Communicate price and status updates in a

timely fashion to multiple customers

• Display enhanced content such as cover images

and marketing descriptions for readers and buyers

• Increase awareness of your titles

Powerful Metadata

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Data Licensing Customers

Market Content

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For more information, please visit www.bowker.com

Over to Jack…

Over to Graham…

Mind the gap

Graham Bell

Executive director, EDItEUR

BIC Breakfast 25 Feb 2016

“When I use a word,” Humpty Dumpty said inrather a scornful tone, “itmeansjust what Ichoose it to mean – neither more nor less.”

ONIX as a language

• unambiguous communication depends on

shared understanding of what words mean – shared semantics

• metadata fields – in ONIX or any scheme –

are the same

• each ONIX field comes with an expectation of

what it should contain

• good practice is really ‘industry expectation’
• n timeliness, accuracy and coverage of the

metadata you supply

• publication date and other lifecycle dates are

critical data for the supply chain

• two significantly different definitions of

‘publication date’

• to ensure no ambiguity, ONIX uses a particular

set of definitions

• does not matter what you call a particular date –

just ensure you put it in the ONIX box that matches your definition

Humpty Dumpty’s concern

• publication date and other lifecycle dates are

critical data for the supply chain

• two significantly different definitions of

‘publication date’

• to ensure no ambiguity, ONIX uses a particular

set of definitions

• does not matter what you call a particular date –

just ensure you put it in the ONIX box that matches your definition

Humpty Dumpty’s concern

The date on which a retail consumer may purchase and take possession of a physical product, or the date on which a retail consumer may access and use a digital product

• publication date and other lifecycle dates are

critical data for the supply chain

• two significantly different definitions of

‘publication date’

• to ensure no ambiguity, ONIX uses a particular

set of definitions

• does not matter what you call a particular date –

just ensure you put it in the ONIX box that matches your definition

Humpty Dumpty’s concern

The nominal or approximate date on which the product is made available in the market, used largely for planning and business process purposes. Actual availability to the retailer may be no more than a handful of days prior to (or after) this date and – in the absence of a sales embargo – retail fulfillment to consumers may begin immediately stock is available. For titles where a sales embargo is in place, stock must be sequestered by the retailer until the embargo expires (or one day prior, for mail

• rder fulfillment)

<PublishingDate> <PublishingDateRole>01</PublishingDateRole> <Date dateformat="00">20160225</Date> </PublishingDate> <PublishingDate> <PublishingDateRole>02</PublishingDateRole> <Date dateformat="00">20160225</Date> </PublishingDate> pub date embargo date

It’s not just online stores

• distributors, wholesalers and retailers have

internal operational requirements

• sales rights are critical – and often incomplete
• pricing is critical – and often incomplete
• availability is critical – and often missing or

uses outmoded codelists

• classifications drive marketing and promotion
• links to other products drive upselling, improve

customer service, etc

More information

• this breakfast is an abbrieviated version of

last month’s UCL / PA / EDItEUR Digital Publishing Forum

http://www.editeur.org/3/Events/Event-Details/311

• remarkable degree of agreement among data

recipients on the most common sources of problems

• better data sells more books (and gets you a

BIC Tick)

graham@editeur.org www.editeur.org

Over to Jack…

Over to Jack…

Key Data & Common Problems

Product Metadata Best Practices

• Improve accuracy of product data
• Increase efficiency between trading

partners

• Make content more discoverable

Best Practices:

• From the Title page; do not include format, edition,
• ther values
• Properly field lead articles
• Series/Sets & volume numbers in their specifically

defined fields Why: Critical for discovery, marketing What we see:

• Inappropriate fielding of subtitle, series, formats, vol.

numbers, etc.

• Improper formatting: lead articles, abbreviations, truncations,

translations

Issue Title Subtitle Series/Collection

Format The First Phone Call From Heaven CD Trailing Lead Article Brief Guide - Global Warming, A Translation as Subtitle Mas Alla Del Escandalo (Beyond the Scandal) Subtitle, Edition This Heart Within Me Burns – From Bedlam to Benidorm (Revised & Updated) Edition Number Introduction to Documentary, Second Edition Series, Subtitle Sherlock Holmes Investigates The Lascar's Fate Sherlock Holmes Investigates Series Number #06 Sherlock Holmes and the Adventure of the Sussex Vampire

Best Practices:

• Use specific name components: Key Name, Name

Before Key, Suffix, Prefix, Title, etc.

• Specify if contributors are not named

Why: Critical for discovery, marketing What we see:

• Inconsistent names between titles, formats, editions
• Improper fielding of names
• Unnamed, Anonymous, Various used incorrectly

Same title, incomplete authors provided Improper formatting (no comma) Last name only Correctly formatted

Best Practices:

• Audience Range (age, grade, reading, interest) mandatory for

children’s & young adults

• Be precise!

– Narrower ranges for younger readers, ages 6-7 – Broader ranges for older readers, ages 14-18

• Audience values should be consistent with subject classifications

Why: Critical for purchasing decisions What we see:

• Not provided, especially for children’s & YA
• Ranges too broad: “Grades K-8,” “Ages 0-5” not useful
• Inconsistent between formats (especially ebooks), editions, series

Specific audience range Adult BISAC Subject Juvenile audience + Adult BISAC =

• Missed searches for Juvenile Biography
• Omission from automated profiles
• Reduced sales

Best Practices:

• Send subjects in the order of importance
• Supply at least 3 BISAC codes per title
• Maintain the latest version of any given subject scheme
• Digital & physical products should have same subjects

Why:

• Critical for retailer budgeting, merchandising, & marketing plans
• Drives consumer discovery of content
• Crucial for library approval plans

What we see:

• General subject codes
• Conflicting or incorrect subjects
• Assigning ISBNs within a series or new editions with different codes
• Inconsistent with age/audience

Sample Search Results Titles Pages general fiction 63126 2254 Asian American fiction 412 15 What audience is this title most relevant to? Are subjects consistently applied across products? Where would title be more easily discovered?

Best Practices:

• Receivers to utilize simple XHTML when it is supplied
• Recipients update within 5 business days

Why:

• Critical for consumers, librarians, & retail buyers
• Who will buy a book without reading the description?

What we see:

• Missing description/author bio or a single sentence
• Descriptions on print but not on ebook
• Overlapping descriptions to all of the books in a series
• Encoding not valid

Do we show the same description on all formats of the book? Will customers know this book fits their needs if there is no description? Is encoding valid & will partners accept it?

Best Practices:

• Include technical requirements (hardware or software)
• Include every item supplied with ISBN

Why: Primary means of distinguishing between different versions of the same intellectual work What we see:

• Unclear product form details
• Unclear or missing contained item details

Best Practices:

• Supply for revisions of previously released products
• Supply print book info for ebooks
• Data recipients encouraged to “cluster” ISBNs

Why:

• Allows websites to display full range of product options
• Suggesting alternative formats when one product is unavailable

What we see:

• Function not utilized
• Citation only, no additional record for the cited ISBN

Best Practices:

• Supply for every product—active, forthcoming, not available
• Continue to send throughout the product’s life cycle

Why:

• Retailers use status to know what & when to order
• Consumers need status to understand what is available

What we see:

• Including exclusive ISBNs in ONIX or CIP
• Excluding OP titles in your feed (& even sending them via email)
• Distributors sending data for ex-clients
• Distributors not sending data for new clients in a timely manner

Best Practices:

• Be comprehensive & accurate
• Provide Territory/Country as applicable
• Provide effective dates for changes

Why: It’s price! What we see:

• Transaction confirmation & invoice disagreeing with ONIX
• Promotion pricing being overlaid by old prices in ONIX
• Territories/Countries not clear, incompatible with Sales Rights
• Ebooks with inconsistent Price Qualifiers
• Multiple prices without differentiation

Price Qualifier inconsistent; infer Retail?

Price Type Price Qualifier Price Currency Price Territory / Country Price Territory / Country Excluded Sales Rights Permitted Sales Rights Not For Sale Price 1 List 6.99 USD ROW US Price 2 List Corporate 7.99 USD ROW Price 3 Agency 6.99 USD US Price 1 List 13.99 USD Price 2 List 10.99 USD Price 1 List 9.95 USD CA ROW US ROW Price 1 List 9.95 USD EX CA

Prices not differentiated Price Country incompatible with Sales Rights. Where can we sell? Currency does not imply sales rights; where can we sell?

Best Practices:

• Update as necessary
• Be concise, using territory values World, ROW as

appropriate

• Be explicit, do not expect correct assumptions

Why: Communicates where products can be permissibly sold What we see:

• Sales rights that are contradictory
• Incomplete or truncated
• Key territories omitted, i.e. US, or are otherwise incomplete
• Incompatible with Price Countries/Territories

Issue SalesPermitted SalesExclusive NotForSale Not specific ROW Conflict World AD;AE;AF;AG;AI;AL; AM;AN;AO;AQ;AR;A S;AT;AW;AX;AZ;BA;B B;BD;BE;BF;BG;BH;B N;BL;BM;BO;BS;BT; Conflict AE;AF;AG;AI;AL;AM; AO;AQ;AR;AW;AZ;B A;BB;BC;BE;BL;BT; ROW AE;AF;AG;AI;AL;AM; AO;AQ;AR;AW;AZ;B A;BB;BC;BE;BL;BT; Truncated AD;AE;AF;AI; AS;CA;GU;MP;PH;PR ;US ROW What about US? CA;MX DE;FR;GB

Best Practices:

• Digital Image
• Publication Date/On Sale Date
• Physical Dimensions & Weight
• Author Country Code
• Identifier
• Edition
• Text Complexity

https://www.bisg.org/publications/best- practices-product-metadata

Over to Jack…

Over to Euan…

What I’m going to cover

• A little bit about Blackwell’s
• What’s the challenge?
• Hygiene Factor Metadata & richer information
• The missing link
• Concluding words

About Blackwell’s

Blackwell’s has been supplying academic books and specialist publications for over 130 years and is the leading academic bookseller in the UK. Blackwell’s includes 35 full time trading shops on the high street and university campuses. This rises to 80 at peak times via temporary ‘pop-up’ shops serving over 1.2 million students across 56 higher education institutions in the United Kingdom. Blackwell’s booksellers are renowned for their expertise, depth of knowledge and love of books

• a tradition which has

been maintained since the first Blackwell’s shop

• pened its doors in 1879.

We’ve come a long way

Our own platform learn.Blackwell.co.uk & ecommerce site Blackwells.co.uk

129,864,880

New books published in the US

Sixty-one percent of book purchases by frequent book buyers take place online, but

• nly seven percent of those buyers said they discovered that book online.

Book choosing methods on

Offline sales see an increase of 35% for titles which have all enhanced metadata elements present. Online sales see a massive 178% increase for titles which have all metadata elements present in comparison to those with no enhanced metadata.

Well duh.

Bug List

Bug list

• 5. Why when I click on an author name does it not disambiguate

between two authors of the same name g.g. Stephen King

• 6. Why can’t I see all the versions of the same book? (i.e. is there

a new version of this OOP title? Graphic Novel Version, abridged, audio etc.?

• 7. Why can’t I see other language versions of the same title? If

you want to find the French edition of ‘A Study in Scarlett’ then how will you know it’s called ‘Une étude en rouge’?

• 8. Even problematic in a global environment around books

retitled in the same language UK e.g. Love in Black and White

Bug list

• 9. What age range/academic level is this book in the school

system of the country I’m in now? BIC and BISAC codes include some school levels for the UK/US – more tenuous in other locations but Thema could help.

• 10. Can I search for a book in Latin and non-Latin character

sets, a title may well have a dual existence – for example in Greek and Latin Alphabets

• 11. What inspired the book – what was inspired by the book?
• 12. Customers often know part of a book – ‘it has a poem with

daffodils in it’

…and we’ve not even talked about

• Look inside the book
• Additional images & back covers
• Professional reviews
• Video content
• Categorisation…

The Missing Link

• The ability to link all these drops of data into one big picture

which can connect people to book information beyond each individual data bucket.

• Why when I click on an author name does it not disambiguate

between two authors of the same name e.g. Stephen King

• Ways to use information in new and exciting ways of

visualisation.

• Some of this is technical.
• Some is human.

• Metadata is exciting.
• Searching for and finding titles in such a large pool is challenging.
• How does your data help a customer in this context.
• The importance of getting the basics right can’t be underestimated.
• There is huge potential in additional partnerships over data and information linking

that could add value for readers.

Conclusions

Thank You

Thank you for attending February’s BIC Breakfast: Mind the Gap: Best Practices & Common Errors in Bibliographic Metadata

Alaina-Marie Bassett Business Manager Book Industry Communication Ltd 0207 255 0513 alaina-marie@bic.org.uk