Born To Be Financially Free - Melbourne 2014 (c) - - PDF document

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Born To Be Financially Free - Melbourne 2014 (c) - - PDF document

Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 1 Born To Be Financially Free - Melbourne 2014 Mr. Earl Nightingale From: The Strangest Secret To Start With Is now a good time to be investing? Some


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Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 1

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Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 2

  • Mr. Earl Nightingale

From: The Strangest Secret

To Start With…

“Is now a good time to be investing?”

Some Reality…

  • You can’t invest yesterday
  • You can’t invest

tomorrow, today

  • You can only ever make the

best decision, here and now

So It’s Your Job…

  • 1. To make the best

decision you can

  • 2. With the information

you have at your disposal

  • 3. That’s congruent with your goals
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But…

  • In the absence of

knowing what to do:

– People do nothing; or – They rely on others

Always Check…

  • Expertise
  • Experience
  • Motives
  • Responsibility

Qualifications

  • Chartered accountant
  • Bachelor Business (Acc)
  • Diploma Financial Services
  • Retired registered

company auditor

  • Taught for ICAA and RMIT

Session One

About You

This Session

  • What’s your story?
  • Where are you
  • n your wealth

creation journey?

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Questions

How old are you now (in years)?

Questions

By what age (in years) do you want to have achieved your primary wealth goal?

Questions

How many years do you have left to achieve your goal?

Questions

How many hours per week do you presently work?

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Questions

How many hours per week do you presently sleep?

Questions

How many hours per week do you presently rest?

Questions

How many hours per week are left?

Questions

Of those remaining hours, how many would you say are currently ‘idle time’?

Questions

$ How much do you earn per annum? (pre tax)

Questions

$ How much do you think you would need to earn per annum (pre-tax) to be financially free?

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Questions

Using one word, how would you describe your financial situation?

Questions

Using one word, how would you feel being financially independent

  • f your need to work

for money?

Questions

Who has had the biggest influence on the way you think

  • r act about money?

Questions

In one word, describe his / her / their financial situation?

Questions

In ten words or less, describe your primary wealth goal?

Questions

In one word, why are you here today?

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Session Two

Steve’s Top Six ‘Mission Critical’ Investing Truths

This Session

  • Mission critical

investing lesson

  • Incredible wisdom

for maximum success

  • Apply the theory to you!

Truth #1

As long as people live in houses you can make money from property investing

Aussie Property

  • Fundamentals remain strong

– Population growth – Low unemployment – Proximity to Asia – Stable democratic government

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Snapshot

DWELLING APP Δ POPULATION STATE 30,969 83,737 QLD 26,744 76,346 WA 26,409 110,537 VIC 44,639 108,067 NSW

PERIOD: OCT 2012 TO SEPT 2013 | SOURCE: ABS 3101 & ABS 8731

Shifting Trends

Forecast Housing Gap Study 76,000 2013 Revision 284,000 2001 Forecast

Source: The National Housing Supply Council data

Shifting Trends

  • A housing gap remains
  • But it has ‘shrunk’

– Larger households – Lower migration – Kids staying home longer

Insights

Our job is to:

  • 1. Match our supply with

buyer / tenant demand

  • 2. As demand changes,

we must evolve too

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Truth #2

The Pathway To Maximum Profit

Pathway To Maximum Profit

  • 1. Make the most money
  • 2. In the quickest time
  • 3. For the least risk
  • 4. With the lowest aggravation

Source: The National Housing Supply Council data

Profit Quadrants

G G I M

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Least Risk

By what margin does the upside benefit

  • utweigh the downside risk?

Insights

  • Real estate is

usually sold on the best case scenario

  • It’s our job to identify

and quantify the risks

Aggravation

Types Of Aggravation

  • 1. Investment aggravation

Aggravation

Types Of Aggravation

  • 2. Personal aggravation
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Options

$119,058 $109,103 $17,686 Potential Profit $260,826 Build 3 x townhouses Cash Needed $142,906 2 Lot Subdivision $249,386 Build 2 x townhouses

Remember The Mantra

  • ______ money
  • __________ time
  • _______ risk
  • _________ aggravation

MOST QUICKEST LEAST LOWEST

Truth #3

INPUT = OUTPUT

Four Constraints

  • 1. Time
  • 2. Money
  • 3. Skill
  • 4. Risk Profile

Application

How are your constraints limiting your wealth potential?

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Insights

How are you trying to reap a full time outcome but only contributing a part time effort?

Truth #4

Buy Problems & Sell Solutions

Insights

If there is no manufactured profit to be made, the only way you can make money is via generic market gains.

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Remembering Back…

G G I M

Potential Skill Based Profit Solution Level Of Investor Skill Problem

Problem / Solution Matrix

  • 1. People
  • 2. Property

Problems

Problem / Solution Matrix

  • A. Cost
  • B. Comfort
  • C. Convenience
  • 1. People
  • 2. Property

Solutions Problems

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Insights

And to supersize profits… Massive profits can be made when you position yourself in front of a favourable trend

Property Trends

  • Trends are like streams:

they carry you one way or another

  • Float along in the good times
  • Paddle hard in the bad times, just to

maintain position or even stay in the boat!

Rams Plaza, Ft Myers, FL USA

$667,500

($23.18 psf)

Purchase Price Rams Plaza: Key Details Details

5 shops + 3 warehouses + separate building + land

Date Acquired 9 September 2013 Size

Land (sq ft)

108,473

Building (sq ft)

28,794

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Problems At Purchase

  • Bank REO
  • 31% occupied
  • Some minor deferred maintenance
  • Questionable area

The Solution

  • Better management

– Now fully occupied

  • Cured deferred maintenance

– Cost $69,500

  • Area improvement

52,581 sq ft 108,473 sq ft

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The Profit

5/14 9/13 8 Months Owned

Rams $

Post Reno Price $737,000 Revaluation $1,150,000 Equity Gain $413,000 % Increase 56%

Truth #5

Let The Why & When Determine The What & How

Investing Approaches

  • 1. Asset approach

– Buy ‘good assets’ – The outcome you achieve is dependent on the assets’ performance

Investing Approaches

  • 2. Outcome approach

– The outcome you desire shapes the assets you acquire

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Insights

Properties aren’t all the same… some are better for growth, some are better for income, some are just bad.

Picking A Winner… What’s your approach? Business is most intelligent when it is most businesslike.

Benjamin Graham, The Intelligent Investor

Why

  • 1. What non-financial outcome(s)

do you want from your investing?

– Provides the context for your investing – Gives you the motivation to keep going – Gives the money meaning

Why

  • 1. What non-financial outcome(s)

do you want from your investing?

  • 2. How much is that going to cost?

Annual Income Goal: $

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When

  • 2. When do you want

to have achieved that annual income goal? Deadline:

What

  • What property investing

product is most relevant?

– Type – Location / Condition – Cost – Area knowledge – Savings for deposits – Borrowing ability

How

  • What property investing

strategy is most relevant?

– Most money – Quickest time – Least risk – Lowest aggravation – Time – Passivity – Skill – Risk tolerance

Now repeat the process…

For the property you are thinking about buying

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Truth #6

There Are Riches In The Niches

Investing Niche

  • A field of expertise
  • A problem you can solve better or

more cost effectively than anyone else

  • In a location or manner

where the trend is your friend

Niche Examples

  • Positive cash flow

– Regional property – Sub-letting – Vendor finance – Lease options

Niche Examples

  • Buy & Hold

– Student accommodation – Rooming houses – Period homes

Niche Examples

  • Quick Cash

– Strata titling multiplexes – Renovating 1950’s dual living homes – Property options / flipping property

Niche Examples

  • Other possibilities

– Commercial property – Overseas Investing – Air rights – Mixed use

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Four Steps To Success

  • 1. Find a problem
  • 2. Create a solution
  • 3. Make it scalable
  • 4. Evolve / customise

Conclusion

A Summary Until Now

The Path Most Travel

  • Buy pretty property (solutions)
  • Rely on opinion rather

than skill and strategy

  • Generic growth:

buy, hold, hope, hatch

Insight

How much control do you have over your investment outcome?

The Path Least Travelled

  • Buy problems in your chosen niche
  • Apply skill and strategy to outperform
  • Manufacture profit with generic

growth a bonus

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Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 21

Joel Bauer

  • 2 day Passion2Profit
  • Personal break through
  • Build ‘Brand You’
  • Communication and

persuasion techniques Joel Bauer

  • Sydney – 6th / 7th Sept
  • Tickets retail $990 each
  • My gift to you…

2 × tickets free

  • Limited availability

Session Three

From 0 To Financial Freedom

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Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 22 This Session

  • Investing margin
  • Financial Freedom Methodology
  • The Freedom Matrix
  • Q&A

Part One

Investing Margin

Session Theme

mar·gin [mahr-jin] noun

  • 1. The space around

the printed or written matter on a page.

Session Theme

mar·gin [mahr-jin] noun

  • 2. An amount allowed
  • r available beyond

what is actually necessary: to allow a margin for error.

Session Theme

mar·gin [mahr-jin] noun

  • 3. A limit in condition, capacity,

etc., beyond or below which something ceases to exist, be desirable, or be possible.

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Types Of Margin

  • Knowledge margin
  • Relationship margin
  • Health margin
  • Wealth / profit margin

Revelation

  • It’s not the money that

brings financial freedom!

Revelation

  • The money gives margin,

and the margin provides confidence

  • And the confidence

provides a sense

  • f freedom.

Margin Reality

One in four Australians survives on social security payments

Source: Courier Mail, 9 August 2013

Two Remarkable Stats

What percentage of Australian couples aged over 65 rely

  • n government

assistance as their major source of income?

Two Remarkable Stats

What percentage of Australian couples aged over 65 rely

  • n government

assistance as their major source of income?

64.6%

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Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 24 Two Remarkable Stats

What percentage of Australian’s living alone and aged

  • ver 65 rely on

government assistance as their major source of income?

Two Remarkable Stats

What percentage of Australian’s living alone and aged

  • ver 65 rely on

government assistance as their major source of income?

76.1% Two Remarkable Stats

What percentage

  • f Average Male

Weekly Earnings is the Pension?

Two Remarkable Stats

What percentage

  • f Average Male

Weekly Earnings is the Pension?

27%

The Aged Pension

$383 per week

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Part Two

Financial Freedom Methodology

The Old Way

  • Lived off my wife’s salary
  • Income from accounting practice

channelled to property investing

  • Incremental positive cash flow property

Insight

Given property is now so much more expensive, you’ll most likely run out

  • f money before you reach

your financial freedom goal.

The New Way

Step One: Nominate an annual income goal

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$800,000 $600,000 $500,000 $400,000 $300,000 25% $1,000,000 $750,000 $625,000 $500,000 $375,000 20% $1,333,333 $1,000,000 $833,333 $666,667 $500,000 15% $2,000,000 $1,500,000 $1,250,000 $1,000,000 $750,000 10% $2,222,222 $1,666,667 $1,388,889 $1,111,111 $833,333 9% $2,500,000 $1,875,000 $1,562,500 $1,250,000 $937,500 8% $2,857,143 $2,142,857 $1,785,714 $1,428,571 $1,071,429 7% $200,000 $150,000 $125,000 $100,000 $75,000

The New Way

Step Two: Nominate your desired % return

$800,000 $600,000 $500,000 $400,000 $300,000 25% $1,000,000 $750,000 $625,000 $500,000 $375,000 20% $1,333,333 $1,000,000 $833,333 $666,667 $500,000 15% $2,000,000 $1,500,000 $1,250,000 $1,000,000 $750,000 10% $2,222,222 $1,666,667 $1,388,889 $1,111,111 $833,333 9% $2,500,000 $1,875,000 $1,562,500 $1,250,000 $937,500 8% $2,857,143 $2,142,857 $1,785,714 $1,428,571 $1,071,429 7% $200,000 $150,000 $125,000 $100,000 $75,000

The New Way

Step Three: Calculate your required investment capital

$800,000 $600,000 $500,000 $400,000 $300,000 25% $1,000,000 $750,000 $625,000 $500,000 $375,000 20% $1,333,333 $1,000,000 $833,333 $666,667 $500,000 15% $2,000,000 $1,500,000 $1,250,000 $1,000,000 $750,000 10% $2,222,222 $1,666,667 $1,388,889 $1,111,111 $833,333 9% $2,500,000 $1,875,000 $1,562,500 $1,250,000 $937,500 8% $2,857,143 $2,142,857 $1,785,714 $1,428,571 $1,071,429 7% $200,000 $150,000 $125,000 $100,000 $75,000

The New Way

Step Four: Nominate your desired deadline

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$800,000 $600,000 $500,000 $400,000 $300,000 25% $1,000,000 $750,000 $625,000 $500,000 $375,000 20% $1,333,333 $1,000,000 $833,333 $666,667 $500,000 15% $2,000,000 $1,500,000 $1,250,000 $1,000,000 $750,000 10% $2,222,222 $1,666,667 $1,388,889 $1,111,111 $833,333 9% $2,500,000 $1,875,000 $1,562,500 $1,250,000 $937,500 8% $2,857,143 $2,142,857 $1,785,714 $1,428,571 $1,071,429 7% $200,000 $150,000 $125,000 $100,000 $75,000

Your Education Budget

$

  • Req. Lump Sum

Your Education Budget

% % Your Willing To ‘Pay Forward’ $

  • Req. Lump Sum

Your Education Budget

$ Education Budget % % Your Willing To ‘Pay Forward’ $

  • Req. Lump Sum

The New Way

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Potential Skill Based Profit Solution Level Of Investor Skill Problem

The New Way

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Available Training Options

  • 1. Millionaire Mentoring
  • 2. Millionaire Protégé
  • 3. Property Apprenticeship

Millionaire Mentoring

Unlimited 12 Months 1-on-1 Mentoring

Millionaire Mentoring Millionaire Mentoring 2014 MAP Outline

  • Private group of 25 people (plus partners)
  • Starting in October 2014, meet in Melbourne

every second month for 12 months

  • Personalised and advanced training
  • Goal is to collectively buy $24m in 365 days

Millionaire Mentoring

Analyse Buy Manage Sell

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Course Outline

  • 6 Modules /

66 sessions

  • Notes, videos,

templates, scripts

  • Go at your own pace

Course Outline

  • One session a week
  • 1 hour to read
  • 1 hour to watch
  • 1 hour to apply
  • Do it with your partner!

Nationally Recognised

Graduate with a Certificate IV in Business Issued By Avana Learning

(RTO Provider 90976)

Millionaire Mentoring

Private coach to help you with any course related question

Millionaire Mentoring

Monthly Webinars

Package Value

$174,895

Retail Price

$49,995

Millionaire Mentoring

1-on-1 Mentoring Private Retreats Cert IV Training Support

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7

Spots Left

Application Only

Available Training Options

  • 1. Millionaire Mentoring
  • 2. Millionaire Protégé
  • 3. Property Apprenticeship

Millionaire Protégé

Monthly 15 min 1-on-1 Mentoring

Millionaire Protégé Millionaire Protégé

Analyse Buy Manage Sell

Millionaire Protégé

Private coach to help you with any course related question

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Millionaire Protégé

Monthly Webinars

Package Value

$34,895

Retail Price

$9,995

Millionaire Protégé

* Instalment plan available!

12 × 15 Min Mentoring Cert IV Training Support

16

Spots Left

Starts October 2014 Use Order Form

Available Training Options

  • 1. Millionaire Mentoring
  • 2. Millionaire Protégé
  • 3. Property Apprenticeship

Property Apprentice

! Upgrade to Cert IV Available for an additional sum

Analyse Buy Manage Sell

Property Apprentice

Monthly Webinars

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Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 33 Package Value

$17,795

Retail Price

$4,995

Property Apprentice

* Instalment plan available!

Training Monthly Group Webinars

50

Spots Left

Use Order Form

  • Existing Property

Apprentices wanting to upgrade to either the Millionaire Mentor or Millionaire Protégé Receive full credit; just pay the balance

Action Taker Bonus

First 10 People

Value $295

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Session Four

Your Ideal Property

This Session

  • Inputs and Outputs
  • Your I-Deal Story
  • Your I-Deal Profile

Part One

Inputs & Outputs

What great deals are you too busy not looking for?

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Application

Are you doing what’s most profitable, or what’s most fun (or what’s easiest)?

Leverage Time Leverage

  • Systems
  • Outsource

Money Leverage

  • Debt

– Traditional – Creative

Risk Leverage

  • Due diligence
  • Insurance
  • Pooled investing

Skill Leverage

  • Training
  • Pooled investing

– JVs – MIS

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Conclusion

You won’t source a great property investment until after you’ve started contributing great inputs (time, money, skill, risk).

Your Ideal Property

  • Your time
  • Your money
  • Your skill
  • Your risk profile

Input

Your Ideal Property

  • Your time
  • Your money
  • Your skill
  • Your risk profile
  • Right profit
  • Right strategy
  • Right person

Input Output

Your Ideal Property

  • Your time
  • Your money
  • Your skill
  • Your risk profile
  • Right profit
  • Right strategy
  • Right person

Input Output

Part Two

Your I-Deal Story

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Question 1

My investing approach: Passive Active

Question 2

My desired profit outcome: Growth Income

Question 3

Minimum profit of: $____________

Question 4

Frequency (timing): per __________

Question 5

Profit will be: Made Generically Manufactured

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Question 6

Using this strategy: Buy & Hold Sub-divisions Vendor Finance Renovations Lease Options Developing VCB

Question 7

I have cash available of: $____________

Question 8

I have equity available of: $____________

Question 9

I can afford to borrow: $____________

Question 10

I’d like to invest in this suburb / area: ______________

Your I-Deal Story

I am a (1) investor. My ideal property is one that will deliver a (2) profit of (3) per (4). This profit will be (5) using the (6) strategy. The specifications I need to work within are available cash of (7), access to (8) equity and an ability to borrow a further (9). The property will be located in the suburb of (10).

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Narrative Review

  • Is it coherent?
  • Is it congruent?
  • Is it feasible?
  • What do you need

to make it happen?

Part Three

Your I-Deal Property Profile

Property Profiles

Why create one?

  • Focus
  • Clarity
  • Specificity
  • Outsourcing

Components

  • 1. Location

– Affordability – Relevance

  • Strategy
  • Target market
  • Demonstrable profit history
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Components

  • 2. Property

– Construction – Land size /

  • rientation

– Age / condition – Floor plan

  • Bedrooms
  • Living area
  • Garaging
  • Heating, cooling etc.

Components

  • 3. Numbers

– Purchase price / terms – Profit

  • Rent / Cash flow
  • Growth: historical / forecast

– Exit strategy

  • Sales price

Components

  • 4. Strategy

– Technique – Target market – Time budget – Money budget – Team

Conclusion

You give yourself the best chance at succeeding when you match the right property, with the right price, and adopt the right strategy that’s targeted to the right person.

Session Five

Four Smart Financing Tips

Tip #1

Property Is A Money Game

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To Get Finance Money Game Rules

  • 1. How much down?
  • 2. How much back?
  • 3. How much time?
  • 4. How much risk?
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Risk

  • Character

– Are you a good risk?

  • Capacity

– Can you repay?

  • Credit

– History and security

Loan Variables

  • Deposit
  • Appraisal
  • LVR
  • Income serviceability

Sell Or Refinance

  • The time to sell is when

you can make more money, in quicker time, with less risk and lower aggravation

  • Refinance if you still like the property story
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Tip #2

Money Supply Is More Important Than Interest Rate

Keep In Mind

  • Get the cheapest

interest rate you can, but…

  • Usually, any money

is better than no money!

Finance Ranking

Cheap Expensive Traditional Conforming ≈ 5.62% Traditional Non Conforming ≈ 7% Private Money Partner ≈ 10% Hard Money ≈ 15% Venture Capital ≈ 25% Credit Cards ≈ 29% Cheap Expensive

Example

$500,000 Purchase Price

Example

$24,000 Interest @ 6% 0.8% % Purchase Price $4,000 Extra Interest $28,000 Interest @ 7% $400,000 Loan @ 80% LVR $500,000 Purchase Price

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Tip #3

Be Cash Smart

Two Options

$3,000 $1,400 After Tax $- $600 Tax ($3,000) $2,000 Interest (Saving) 6% 4% Interest Rate $500,000 $50,000 Amount Loan Owing Savings Account

Cash Downsides

  • No capital appreciation
  • Low income returns

– After tax and inflation almost zero

Question

After tax and inflation, if you earned 1% interest

  • n your cash how long

would it take to double in value?

Question

After tax and inflation, if you earned 1% interest

  • n your cash how long

would it take to double in value?

72 Years

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Cash Downsides

  • No capital appreciation
  • Low income returns

– After tax and inflation almost zero

  • Limited compounding

Hold Cash For

  • Security
  • Buying / Negotiating power
  • If you think property prices will fall

Tip #4

Go Wholesale Where Possible

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Session Six

Don’t Buy A Dud

Instructions

  • Watch video very carefully
  • Be absolutely quiet
  • Make no sound
  • Really… make no sound!

What Most Do

  • Buy an asset someone

else thinks is good

  • But carry all the risk

and responsibility if it’s not

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Picking A Winner… What’s your approach?

This Session

  • The risk equation
  • Real case study
  • How to get your copy
  • f my due diligence system

Part One

The Risk Equation

Pathway To Profit

  • ______ money
  • __________ time
  • _______ risk
  • _________ aggravation

MOST QUICKEST LEAST LOWEST

Your Constraints

  • 1. Time
  • 2. Money
  • 3. Skill
  • 4. Risk profile

The Risk Equation

By what margin does the realistic upside benefit

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The Risk Equation

By what margin does the realistic upside benefit Outweigh the realistic downside risk

What Risk?

  • Money risk
  • Time risk
  • Aggravation risk

Due Diligence

“Separating the facts from the opinions.”

  • Steve McKnight
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Part Two

Assertions & Assumptions

Assertions

This would make a great property

Assertions

You’ll get great capital growth

Assertions

You could easily raise the rent $50 per week

Assertions

You could build three townhouses here

Assertions

The return is ….???

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Assumptions

Believing without testing

Business is most intelligent when it is most businesslike.

Benjamin Graham, The Intelligent Investor

Insights

The more things you leave to chance the more chance things will go wrong

Part Three

How To Approach Due Diligence

If you don’t know where you’re going, any road will take you there

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Analyse Buy Manage Sell

Insights

Don’t waste time looking at deals you won’t buy!

Pre-Preparation

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Finding Deals

  • 1. Make a deal profile
  • 2. Get it out
  • 3. Work the contacts
  • 4. Work the profile

Four Phase Approach

I. Phase One – Understand the deal

Insights

Don’t start Phase One until you have the property under contract

Four Phase Approach

II. Phase Two – Understand the numbers – Identify the risks

Four Phase Approach

III. Phase Three – Call in the experts

Four Phase Approach

  • IV. Phase Four

– Final review and decision

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Interesting Fact

Property Bought $31,655,125 17

Interesting Fact

Property Not Bought Property Bought $389,628,699 134 $31,655,125 17

A Question…

How much would you be willing to pay for a copy of my complete due diligence program updated for Australia?

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Born To Be Financially Free - Melbourne 2014 (c) PropertyInvesting.com Pty Ltd 54 The only person I can’t help is a person who doesn’t want help.

Your Education Budget

$ Education Budget % % Your Willing To ‘Pay Forward’ $

  • Req. Lump Sum

What To Consider

  • 1. Experience of educator
  • 2. Quality of training
  • 3. Amount of support

Experience

  • Professionally qualified
  • 15 years investing;

bought 700+ properties

  • Australia’s #1 best-selling author
  • US$45m property in last 18 months

Give Me…

  • 3 hours a week
  • For 12 months

And I’ll transform you into one of the top property investors in the country

100% Guaranteed

Quality Of Training

  • Professionally written
  • Analysis, Buying,

Managing & Selling

  • Only property investing course

that has been Cert IV Qualified

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Valuable Support

Your choice:

  • Unlimited 1-on-1 with me

+ private tutor + monthly webinar; or

  • 15 mins p/month + private tutor + webinar; or
  • Monthly webinar

100% Guarantee

“Complete the course in 12 months, and if you don’t agree the knowledge will make you least $50,000, I’ll give you all your money back, plus you can keep all the course materials as my gift.”

Action Taker Bonus #1

First 10 People

Value $295

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Action Taker Bonus #2

Join today are receive my due diligence program custom updated for Australia

Ready by 30 September 2014

FREE My Gift

Session Seven

Strategies For Increasing Rents

This Session

  • 1. Charging low rents
  • 2. Advanced property maths
  • 3. Ideas for increasing income

Questions We’ll Answer

  • 1. Is it ever okay to charge

less than market rent?

  • 2. How can quantify the

benefits of increasing the rent?

  • 3. What are some strategies for

achieving higher rental returns?

Background

  • Investing Approach #1

– Passive

  • Rely on others
  • You get what you get

and you don’t get upset

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Background

  • Investing Approach #2

– Active

  • Set your goal
  • Act strategically to achieve it
  • Build a team but maintain
  • versight and control

Which approach best describes you? Why?

Part 1

Charging Less Than Market Rent

Why Do It?

– Low rent is better than no rent – Start low and work your way higher Best approach is a ‘move in special’

  • 1. Attracting tenants

Why Do It?

– Don’t want to upset the tenant – They might move out! – They might call me names or act aggressively Blame a third party / event or offer incentives

  • 2. Low Conflict / Aggravation

Why Do It?

– A bird in the hand is better than two in the bush – It can be expensive to find a new tenant Manage the property well Offer a (re) signing bonus

  • 3. Secure Cash Flow
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Why Do It?

– Don’t upset the cart – I’m not greedy… I’m happy getting something, even if I could get more This is an investment. Offer charity to people who need it.

  • 4. If It Aint Broke…

Consequences

– Less rent equals less cash flow – Lower cash flow equals lower value

  • 1. Impact On Return

Consequences

– Will your bank allow you to pay less interest if you don’t increase the rent? – Lower rent = underpricing risk

  • 2. Under Compensated For Risk

Consequences

– The ‘Ralph Rule’ The longer you leave it, the more aggravation you will receive and the more likely the tenant will leave when you reset to market

  • 3. Adverse Tenant Psychology

Conclusion

  • Accept it in the short term

if you have to as low rent is better than no rent

  • But make it temporary

and secure tenure through incentives

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Part 2

Advanced Property Maths

Extra Property Value

100 % Return Rent Rent Annual Additional EPV × ⎟ ⎠ ⎞ ⎜ ⎝ ⎛ =

4% 9% 5% 7% RR % $520 $520 $520 $520 $10 $10 $10 $10 Extra Rent

100 % Return Rent Rent Annual Additional EPV × ⎟ ⎠ ⎞ ⎜ ⎝ ⎛ =

$13,000 $5,777 $10,400 $7,428 Δ Value 4% 9% 5% 7% RR % $520 $520 $520 $520 $10 $10 $10 $10 Extra Rent

100 % Return Rent Rent Annual Additional EPV × ⎟ ⎠ ⎞ ⎜ ⎝ ⎛ =

Insight

  • The lower the yield,

the more dramatic the cost of charging a less than market rent

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Video Case Study Part 3

Strategies For Increasing Rents

Ideas

  • 1. Incentives

How can you make the space:

– More comfortable? – More convenient?

Thornton Case Study Ideas

  • 2. Rewards
  • 3. Rent by the bed /

bedroom rather than the house

  • 4. Split the space
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Ideas

  • 5. Pets welcome
  • 6. Short / Long stay
  • 7. Niche
  • 8. Signage
  • 9. Cell tower

Before Acting…

  • Test the market for:

– Desire – Willingness – Price point

  • Back it up in writing:

– New lease with conditions written in

Negotiating Tips

  • Blame absent third party
  • Gradual implementation
  • Would something else

suit you better

  • Fair middle ground

Insight

  • Tenants don’t want

to pay more without just cause

Insight

  • Give them one, and

then find a way to implement it in a win-win way

Summary Thoughts

  • What money might you be

leaving on the table?

  • How can you charge

more rent, not less?

  • When is the right time

to start training your tenant?

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Session Eight

Q & A

(Complete Feedback Forms Please)

Session Nine

Concluding Comments

Part One

Anti Ordinary

Definition Of Ordinary

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Part Two

Positioning For Success

“No one plans to make a mess of their life. But a lot of people never plan not to.”

Andy Stanley

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Experience Tells Me…

#1 Reason For Failure Going it alone

Training Options

If you’d like my help…

  • Millionaire 1-on-1 Mentoring
  • Millionaire Protégé
  • Property Apprentice

Part Three

Chinese Bamboo Tree

Chinese Bamboo Tree

You take a little seed, plant it, water it, and fertilize it for a whole year, and…

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Chinese Bamboo Tree

Nothing happens

Chinese Bamboo Tree

The second year you water and fertilize it, and…

Chinese Bamboo Tree

Nothing happens

Chinese Bamboo Tree

The third year you water it and fertilize it, and…

Chinese Bamboo Tree

Still nothing happens

Chinese Bamboo Tree

The fourth year you water it and fertilize it, and...

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Chinese Bamboo Tree

Still nothing happens

Chinese Bamboo Tree

The fifth year you water it and fertilize it, and...

Chinese Bamboo Tree

The Chinese bamboo tree sprouts and…

Chinese Bamboo Tree

The Chinese bamboo tree sprouts and grows ninety feet in six weeks!